CES 2022: The Display Technology Camp Disappears and Environmental Competitiveness Rises | Be at home in

For the first offline CES exhibitions after the outbreak of the new crown pneumonia epidemic, it may be the reason for the "cross-shore exhibition", the author feels that CES 2022 does not have too many new technologies that are completely refreshing, and only feels that a variety of display technology competition is eliminating the boundaries of the camp, and environmental competitiveness is more important than pure black technology.

Although CES 2022 resumed offline exhibitions, the number of exhibitors is still smaller than before. However, CES as the stage for the world's latest color TV technology display has not changed.

Samsung Electronics did not show the physical objects of QD OLED mass production at the end of last year, which is somewhat disappointing. Samsung's QD OLED TV screen technology won the CES 2022 Best Innovation Award, as well as Sony's release of a new QD OLED TV product, and Dell's release of a new 34-inch curved QD OLED game monitor, which is considered to be a supplement for QD OLED.

In 2022, Samsung joined the OLED TV camp (Samsung exhibited OLED TVs at CES in 2012, and later stopped production), so that the global TV market no longer has olED and LCD camps. OLED with its flexible display characteristics, but also penetrate into the folding tablet pc, folding laptop or hybrid form products market, this time Samsung showed the "S" shape inside and outside folding, "G" form fold twice multi-fold products, ASUS also released OLED foldable laptop.

Flexible OLED eats mobile phones, TVs, IT, wear and other large and small screens, and the mainstream status is undeniable. However, it is not a "solo", and the mainstream status of Mini LED backlit LCD screens is also improving. Sony added a New Mini LED backlit LCD TV series this year, and like Samsung, TCL, and Hisense, put the 8K Mini LED backlit LCD TV in the highest-end model position of civil TV.

Mini LED's sibling technology, Micro LED, also covers almost all head businesses. Samsung released the 110, 101, 89-inch Micro LED this year, and LG showcased the 136-inch Micro LED in a CES talk, revealing that its first Micro LED TVs will ship later in 2022. TCL Huaxing and Sanan joint venture, investment of 300 million Yuan Xiamen Micro LED research and development project started last week.

While the OLED and Mini/Micro LED competition intensifies, the laser display does not show weakness. Hisense demonstrated the 8K laser display solution at CES 2022 and plans to reduce the size of the laser TV to the current 30% by 2024, playing the environmental protection card of the laser TV. Previously, LG also exhibited laser TVs at CES, and Samsung also released a barrel projector this time, which means that the projection market will not miss the business opportunities.

This is an era of diversified display technology, because the diversified scenes under the Internet of Everything have more needs. Therefore, it is not surprising that Sony, Panasonic, TCL, etc. have released new smart headsets and smart glasses at CES 2022 to seize the entrance to the "meta-universe" that combines virtual and real.

In the fierce battle of display technology in the future, the drama of environmental competitiveness will become heavier, because the epidemic has made people pay more attention to the environment and sustainable development. Both Samsung and LG are showcasing the use of recycled materials to make and package products at CES 2022. LG Electronics said OLED will reduce the amount of plastic used due to the lack of LCD TV backlighting. Samsung Vision Display products plan to use 30 times more recycled plastic than in 2021. In addition to black technology, how to tell a good environmental protection story, Chinese companies also need to refuel.