On January 7, Mercedes-Benz released its "Annual Summary". In 2021, mercedes-Benz passenger cars and light commercial vehicles delivered more than 2.4 million new vehicles worldwide, of which 758,863 brand new vehicles were delivered to Chinese customers. In 2021, Mercedes-Benz continued to enrich the product lineup of "new luxury", optimize the service experience of "heart luxury", and accelerate the transformation of "full electric", launching 5 new energy products. By 2022, Mercedes-Benz will launch 21 new products covering a wide range of power options for the Chinese market, including 8 pure electric and plug-in hybrid models.
The focus will continue on electrification and digitalization in 2022
2021 is the "Year of mercedes-EQ". Mercedes-Benz said that the five new energy products launched last year have received positive feedback. Among them, the first large pure electric luxury car new EQS has an electric endurance of more than 800 kilometers under CLTC conditions, the new EQA SUV and EQB SUV have been listed to expand the lineup of domestic models, and the new generation of E 350 L plug-in hybrid cars and sports cars has enriched plug-in hybrid products.
In the fuel vehicle market, S-segment sedans maintained a leading position in the segment; SUV models such as GLE SUVs, GLS SUVs and G-Class vehicles, Mercedes-Maybach and Mercedes-AMG brands achieved double-digit growth. Among them, the new generation of product families represented by GLA SUVs, GLB SUVs and CLA models has also achieved double-digit growth for the younger generation of users.
Tang Shikai, a member of the board of directors of Daimler AG and Mercedes-Benz AG and responsible for the greater China business, said: "In 2021, the global automotive industry is facing challenges, and we always give priority to the Chinese market business and try our best to ensure supply. He mentioned that in 2021, Daimler Greater China Investment Co., Ltd. will celebrate its 20th anniversary, and officially opened a new China R&D technology center, continuously expanding the local layout of R&D, production and procurement, and achieving "development in China and progress with China".
In July 2021, Mercedes-Benz announced its transition to "all-electric" and accelerating its move towards a zero-emission and software-driven future. In 2022, Mercedes-Benz will continue to accelerate the electric transformation in the Chinese market. At the beginning of 2022, Mercedes-Benz released a new VISION EQXX concept car, equipped with a large number of recyclable materials, the wind resistance coefficient is reduced to 0.17, the mileage of a single charge is more than 1,000 kilometers, and the use of human brain bionic technology. At present, a number of functions applied to the concept car have been applied to the production car, and more advanced technologies will be installed in the subsequent mass production Mercedes-Benz models.
In 2022, Mercedes-Benz will continue to focus on electrification and digitalization, accelerating the process of carbon neutrality in all aspects of the industrial value chain. Yang Ming, president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., said that in 2022, Mercedes-Benz will launch 21 new products covering a wide range of power options for the Chinese market, including 8 pure electric and plug-in hybrid models. Among them, the new EQ of Mercedes-EQ's first pure electric sedan produced in China based on the EVA platform will be launched soon; plug-in hybrid products from C-class cars, S-class cars and other models will be listed; and the first edition of Mercedes-Maybach S 680 4MATIC ingenuity will be launched within the year. In addition, in 2022, Mercedes-AMG will usher in its 55th anniversary, "performance luxury" models such as Mercedes-AMG SL 63 will be launched one after another, and the arrival of the first Mercedes-AMG electric model, the Mercedes-AMG EQS 53 4MATIC+, will also accelerate the pace of brand electrification.
In terms of technology, Mercedes-Benz will continue to innovate in the field of intelligent technology and electric drives in 2021, and become the first luxury brand to obtain international certification for conditional autonomous driving (L3) systems worldwide. In the Chinese market, Mercedes-Benz continues to strengthen the intelligence and digitalization of product technology and service experience. In October 2021, the new Daimler China R&D Technology Center was officially opened in Beijing with a total investment of 1.1 billion yuan.
The "Heart Luxury" service focuses on customer needs
Based on the electrified and digital lifestyle of Chinese users, Mercedes-Benz continues to improve the service experience of "heart luxury". By the end of 2021, the "2020 Network Upgrade Plan" has completed the "software upgrade" for dealer personnel and processes on the whole network, and more than 200 dealer stores have completed the "hardware upgrade" for retail space.
In the face of customer demand brought about by the growth of electric vehicles, Mercedes-Benz optimizes the five "star" charging services, which currently covers multiple application scenarios such as home charging, public charging, urban hotspots, roadside assistance, exclusive charging, etc., and launched an appointment-based "one-click power-on" service, and the "plug-and-charge" service will soon be launched. By 2021, the five "star" charging service has covered more than 365,000 public charging piles across the country, and the brand's exclusive charging service has been settled in 407 star stations in 106 cities.
Not only that, Mercedes-Benz has always adhered to the sustainable development strategy principle of "business responsibility at the same time", and the "sustainable development path" runs through the entire value chain of the industry. Since 2007, Mercedes-Benz has embarked on a public welfare journey in China, with a cumulative investment of more than 280 million yuan. At the same time, Beijing Benz, a joint venture company in China, continues to improve energy efficiency and develop environmentally friendly low-carbon production in order to create a green full value chain.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Zhao Dongqin