Beijing News Shell Financial News (reporter Wang Linlin) Recently, the Beijing News Shell Financial Reporter learned from the BMW Group official that at the 2022 North American Consumer Electronics Show (2022 CES), BMW Group released the "cinema mode" future in-car entertainment system for the first time, as well as the release of four new theme models, BMW suspension giant screen, BMW electric vehicle sound wave simulation and "electronic ink" technology and other innovative digital achievements. BMW Group said that in the future, BMW will also cooperate with local Suppliers in China to provide an in-car entertainment experience that meets the preferences of Chinese users.
Gao Le, President and CEO of the BMW Group Greater China, said: "China has become a global leader in innovation and a key driver of digitalization; with the 'China First' principle, BMW will accelerate the digitalization process. ”
At ces 2022, the BMW Group released the "Cinema Mode" future in-car entertainment system for the first time, under the "Cinema Mode", the rear space can be built into an exclusive private theater through the BMW suspended giant screen; the four new theme modes are soothing mode, joyful mode, digital art mode and cinema mode. Noda, director of the BMW Group in charge of customer, brand and sales, said, "Only by integrating rich emotions into innovation can we truly impress today's and tomorrow's consumers; we must put people first, and make functions simpler and more convenient in a technological and intelligent way." ”
In addition, the BMW Group demonstrated the "e-ink" technology, which manufactures different sizes of "e-ink" according to the change of pattern and the curvature of the car surface, and then fixes it on the car, and finally achieves a key change of color through the change of electrodes. BMW Group said that "electronic ink" in the body color change at the same time, but also conducive to reducing energy consumption, reduce the energy required for the electrical system.
In addition, BMW Group said that the BMW iX M60 and BMW iX xDrive 40 were officially listed in China, which will accelerate the electrification offensive in the Chinese market; as of the end of November last year, BMW Group had delivered more than 130,000 new energy vehicles in China.
Beijing News reporter Wang Linlin Editor Xu Chao Proofreader Liu Jun
![terrible! Xiaopeng Motors announced that it was nominated for the "Oscar of the Automotive Industry" jury award[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)