At the beginning of the new year, Great Wall Motor released its production and sales data for 2021. In the past year, the company sold a total of 1,280,993 new vehicles, an increase of 15.2% year-on-year, which is also the sixth consecutive year that Great Wall Motors has exceeded one million sales. Among them, 142,793 units were sold in overseas markets, an increase of 103.7% year-on-year, and sales accounted for 11.1%.
In 2021, Great Wall Motors will adhere to the transformation of intelligent technology companies, concentrate on electrification, intelligent technology innovation and global development, deepen category innovation and user operation, improve system and ecological construction, and help high-quality growth.
Adhere to category innovation
Last year, Great Wall Motors continued to promote category innovation, launching a number of replacement and new models such as Haval Red Rabbit, Haval Divine Beast, Wei brand Maqiduo, Wei brand latte, Wei brand mocha, tank 300 city version, tank 500, Euler good cat GT, etc., and built a category brand with category leadership.
The Haval brand sold 770,008 units in 2021, up 2.6% year-over-year. Among them, the "National God Car" Haval H6 sold 370,437 units throughout the year and 42,787 units in December; Haval Big Dog sales continued to climb, with annual sales of 100,690 units and 13,028 units sold in December; haval god beast delivered nearly 7,000 vehicles in the first month of its listing. In 2021, new cars such as Haval Divine Beast and Haval Red Rabbit have appeared one after another, helping Haval brand category strategy to advance.
The Euler brand sold 135,028 vehicles in 2021, an increase of 140% year-on-year, and launched 2022 euler black cat, white cat, good cat GT and other new cars throughout the year. Among them, Euler Good Cat sold 50,931 vehicles in the whole year, and sold more than 10,000 vehicles in December 2021, reaching 10,685 units, an increase of 430% year-on-year; Euler Black Cat sold 63,492 vehicles in the whole year, and 8,056 units sold in December 2021. Since 2021, Euler has continued to launch new members of the cat family such as ballet cats, punk cats, and lightning cats.
In 2021, Weipai will have sold 58,363 vehicles and surpassed 450,000 cumulative users. In 2021, new products from the Wei brand coffee family have followed, and Wei brand mocha, macchiato DHT, macchiato DHT-PHEV, latte DHT have been listed. Among them, the cumulative sales of mocha are 28,545 units, the delivery of macchiato DHT has steadily climbed, with cumulative sales of 5,145 units, and the latte DHT has sold 2,707 units since its launch on December 17, 2021. The new generation of retro tide driving Wei brand dream was also unveiled during the year, creating a new trend of retro.
In April 2021, the tank brand was officially established, creating two major product matrices of "mecha technology" and "business luxury", completing the comprehensive coverage of the high-end off-road SUV market from compact to full-size. At present, the tank brand occupies more than 50% of the market share in China's off-road vehicle market, ranking the forefront of China's hardcore off-road vehicle market. In 2021, tank 300 deliveries continued to rise, with 84,588 vehicles delivered throughout the year.
Great Wall pickup trucks sold 233,006 units in 2021, an increase of 3.6% year-on-year, and accumulated overseas sales of 43,599 units, a year-on-year increase of 119%, maintaining the first domestic and export sales for 24 consecutive years, and the cumulative global sales exceeded 2 million units. The Great Wall Cannon has fully developed two major categories of fashion commercial and passenger leisure, and in 2021, the global version of the passenger gun, artillery, black bomb, brigade gun, locomotive gun, etc. have been listed, and new cars such as full-size pickup trucks, supercar pickup truck concept cars, and King Kong cannons have made a stunning appearance. The Great Wall Gun is listed in more than 50 countries and regions on four continents, including Australia, Chile, South Africa, egypt and so on.
In 2021, Great Wall Motor's newly incubated salon car also made its world debut, opening the industry to launch the "mecha technology category" for the first time, officially entering the luxury pure electric vehicle market. Sharon Motors' first model, the Mech Dragon, made its debut, setting off a mecha storm.
The core technology landed
Since 2021, Great Wall Motors has continuously improved in the fields of efficient fuel, hybrid, pure electricity, hydrogen energy, etc., and accelerated the "three wisdoms in one" of intelligent driving, intelligent cockpit and intelligent services, providing a breakthrough core technical foundation for product renewal.
In 2021, Great Wall Motor released a high-end powertrain of 3.0T+9AT/9HAT in the field of high-efficiency fuel, and achieved mass production off the production line, the first model tank 500. The lemon hybrid DHT technology is mass-produced and installed on models such as the Wei brand Macchiato DHT, the Wei brand latte DHT, and the Haval Red Rabbit hybrid DHT version. Great Wall Motor's 10 millionth engine rolled off the production line, becoming the first Chinese automobile brand to produce and sell engines of 10 million units.
In the field of electrification, Great Wall Motor Dayu battery technology was released, and a number of patents were opened to the whole society free of charge to ensure the safety of global users with the largest range; cobalt-free battery packs were mass-produced and loaded, promoting the new trend of cobalt-free power batteries; Great Wall Motors also released hydrogen energy strategy and hydrogen lemon technology, established an international-level "research-production-storage-transportation-plus-application" integrated supply chain ecology, and made heavy appearances such as "beyond-Shenzhou 200" high-power fuel cell engines and other technical products to accelerate the commercialization of hydrogen energy.
In the field of intelligence, Great Wall Motors officially upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture) + 1 powerful cornerstone (intelligent wire control chassis) + 3 major intelligent upgrades (intelligent cockpit, intelligent driving, intelligent services), realizing Great Wall Motors' leap from perceptual intelligence to cognitive intelligence era.
Release of the 2025 strategy
In 2021, Great Wall Motor released the 2025 strategy, which will carry out comprehensive and thorough innovation and reform based on the new positioning of global layout, large investment in research and development, great change of enterprises and large operation of users, and achieve global annual sales of 4 million vehicles and operating income of more than 600 billion yuan by 2025.
In 2021, Great Wall Motors will continue to reshape the organizational mechanism, creating a 3.0 version of the organizational structure of "strong backstage, large middle office, and small front desk", accurately and agilely linking users, forming a new synergy effect. The new phase of equity incentives has officially landed, with a total of more than 12,000 recipients, covering 50% of core employees, and promoting the transformation of employees into "partners". Accelerate the landing of the "10,000 People Plan" and the "Global Talent Living Water Plan", improve the construction of talent echelons, strengthen the internal mobility of employees, and activate the potential of employees.
Great Wall Motor continued to improve the system ecological construction, strategically invested in Horizon, Tongguang shares, etc., officially entered the chip industry and the core industry of third-generation semiconductors, and accelerated the research and development and mass production of intelligent vehicles.
At the same time, relying on the industrial Internet, Great Wall Motors deepens the C2B user operation model, focuses on building a new value system for enterprises and users to operate together, and its brands continue to co-create with users to create value for users, achieving two-way empowerment between users and enterprises.
In 2021, Great Wall Motor's globalization strategy accelerated, with overseas sales exceeding 140,000 units, reaching 142,793 units, an increase of 103.7% year-on-year, sales accounting for 11.1%, overseas cumulative sales of more than 900,000 vehicles, and vehicle exports to more than 170 countries.