In 2021, it can be said that it is the first year of cross-border car manufacturing, Baidu, Xiaomi, and Xiaoniu have successively entered the field of car manufacturing, adding another fire to new energy vehicles.
New energy vehicles also lived up to expectations and achieved sales growth in 2021. Among them, Weilai, Xiaopeng and other new forces car companies, monthly sales have successfully exceeded 10,000.
In 2022, the hot event in the automotive circle is undoubtedly Sony's announcement of the car. It is reported that at the 2022 Consumer Electronics Show (CES), Sony brought two major automotive products, namely the VISION S concept electric vehicle and the VISION-S 02 prototype. This is also a signal for Sony to enter the field of car manufacturing.
At present, the new energy automobile industry is in the cusp, and it is not surprising that Sony is involved in the field of car manufacturing. So, after Sony enters the field of car manufacturing, can it get a piece of the pie?
Hard. After all, many crossover players basically entered the game last year and are actively preparing for car-making projects. Sony, which only entered the game in 2022, is obviously much slower in pace and has lost its first-mover advantage.
In addition, the new energy vehicle track is overcrowded, there are cross-border players, there are new car-making forces and traditional car companies, and the competitive pressure will become more and more great.
In this way, Sony's entry into the field of car manufacturing will face no small pressure. What kind of performance will Sony bring? We'll see.