Good guys, another technology company officially announced that the car was built, this time it was Sony.
Just yesterday afternoon, Sony released a new concept SUV for VISION-S 02 on the official social platform, and at the same time, at the CES2022 Consumer Electronics Show in Las Vegas, Sony Chairman Kenichiro Yoshida said: "We are exploring the commercialization of Sony electric vehicles. This also means that at the beginning of 2022, another technology giant has entered the field of smart cars and become a new player.
Not only Sony, but also technology giants have built cars, let's see which technology companies?
Apple
Apple car has been over 7 years of itching, and at the end of last year" "Apple Car" has a breakthrough, a group of apple car hypothetical drawings based on Apple's previously applied patent information drawn, this car into the coupe outline, SUV elements cross-border design to build, in addition to the high-level automatic driving function.
Since 2015, Apple's patents in automatic driving have been increasing, according to the global patent data platform to view, Apple in 126 countries, a total of 2800+ automotive patent applications, if the previous few years Apple is groping for cars, according to the current market development of smart cars, then Apple into the intelligent car market is a trend.
Xiaomi Inc
Recently, Lei Jun, CEO and director of Xiaomi Group, proposed that the Xiaomi mobile phone department will transport talents to the automobile business, since March last year, Xiaomi announced its entry into the car-making industry, and in August of the same year, it acquired DEEPMOTION TECH self-driving technology company for 77.37 million US dollars, and Xiaomi Automobile is expected to be mass-produced in the first half of 2024.
Xiaomi chose a line of software and hardware combination of the most difficult automotive industry, compared to the mobile phone this high-frequency replacement of electronic products, often hundreds of thousands of car costs can be a lot, if the future millet car high super cost performance is not easy, after all, become the "young people's first car" behind the burning cost may be difficult to estimate.
Huawei (unofficial)
Some time ago, the AITO M5 stepped on the tail of 2021 and appeared in front of the public, and it was Huawei, one of the technology giants, that endorsed this new model, but Huawei has always stressed that it does not build cars. However, in the appearance of this new model, Huawei has personally done it from pre-planning, design, post-marketing, sales, etc. Some people joked: In addition to the LOGO on the car is not Huawei's, it can already be regarded as Huawei's "pro-son".
Although Huawei is constantly trying to find out on the edge of car building, the strategy behind it does not seem to be in the car, but more like a car as the center, creating a new ecology, building a smart ecology of people + car + life, truly integrating smart cars into life, and seamlessly connecting travel and home, which will also bring about lifestyle changes. If you look at it this way, then Huawei's "car building" is only an introduction, and establishing a smart car ecology is its ambition and strategy.
Write at the end:
The mobile phone market is hitting the ceiling, and the dividends of the automotive industry have just begun, which is also a key factor in the decline of many technology companies. Compared with traditional cars, new power car companies pay more attention to intelligence, human-computer interaction, intelligent cockpit, etc. According to the data of Wisdom Bud, most mobile phone factories are aiming at the field of automatic driving.
After experiencing "pains", the new forces seem to have ushered in the early spring as deliveries gradually climbed in 2021. The more data such as user mileage acquired by smart cars, the more conducive it is to improve the user experience. And technology companies may have predicted the possible achievements of software in the future in the car, and they have entered the game, after all, the opportunity is not lost.