Join if you can't beat it! Although Chery is the first batch of car companies to lay out micro-electric vehicles in China, but there seems to be some problems in terms of positioning and pricing, after seeing the popularity of Wuling Hongguang MINIEV, Chery finally woke up to a truth, this level of cars must be cheap enough to seize the market, the original low endurance electric vehicles that were disliked by major manufacturers have become fragrant, and major car companies quickly followed up, and even used the "blood wheel eye" that has not been used for many years to copy and paste.
In fact, Wuling woke up relatively quickly in this regard, when the country vigorously rectified the old scooter, it quickly launched the Wuling Hongguang MINIEV, the emergence of this car quickly broke the dimensional wall, with a starting price of 29,800 all over the country, became the replacement of the old scooter, the follow-up of various joint models or limited edition models also broke through the dimensional wall to become the "heart" of the sisters, not to mention, the month is the sales crown of new energy vehicles.
Chery in fact in the field of micro-electric vehicles has always had a first-mover advantage, in the early years with the first generation of QQ models on the oil to electricity attempt, launched the lead-acid battery version of the electric QQ, and later based on a new generation of QQ launched eQ, and then the performance of the small ant Chery of the all-aluminum body has been good, but because of the excessive pursuit of configuration and endurance and high battery costs in the early years, Chery's micro-electric vehicle prices are high, resulting in poor sales, coupled with the old age of scooters rampant, Many people will choose cheaper old scooters, so micro-electric vehicles did not develop in that year.
However, with the birth of Wuling Hongguang MINIEV, rekindled the hope of major car companies in this market, the original loss of money to sell cars can also make money, Hongguang MINIEV although the cost is not high, but for Wuling is currently in the loss of money or flat out, but the points earned back is real money, not only to fill the big hole in the new energy points of the General Group, but also to sell excess points to other car companies, not only sell the car to make a roar, but also really sell the points, it is simply a double-edged sword.
So Chery sacrificed its strongest car series - QQ name, to create a new micro-electric vehicle QQ ice cream, this car whether from the appearance of the shape or body size and endurance level to pricing, almost and Wuling Hongguang MINIEV is the same, even the marketing means are similar, walking is a two-dimensional style, you have a macaron I have a peach, it seems to be ready to completely reproduce the glory of Wuling.
First look at the positioning, QQ ice cream belongs to two doors and four-seat micro electric vehicles, the current starting price is 29,900, in addition to 37,900 in the middle and 43,900 high matching, the mileage is 120km and 170km, the appearance and Hongguang MINIEV are very similar, are typical square box shapes, but there are differences in the headlight group and some details, such as a round lamp and a square lamp, but generally very similar, QQ ice cream in the details of the design of the round shape of the use of more.
And the size is also very similar, QQ ice cream length, width and height: 2980 * 1496 * 1637mm, wheelbase of 1960mm; Hongguang MINI EV length, width and height: 2920 * 1493 * 1621mm, wheelbase of 1940mm. Although QQ ice cream has a slight advantage, but the difference in internal space is not too big, can only be the level of the model are hovering in this size, if the square box shape is adopted, then the internal space performance will be slightly better.
The interior of the two have their own advantages, but on the workmanship and materials, QQ ice cream is slightly better, the color matching is also more youthful and dynamic, overall decent, can meet the daily transportation needs, the space performance is also good, the daily ride two people are not crowded, even if full load can also cope, and the Hongguang MINIEV basic configuration is not much different, the entry-level version of the model still does not have air conditioning and air bags, but the rear window size of QQ ice cream is larger and can also open a slit for negative pressure convection.
In terms of power, Chery QQ Ice Cream is equipped with a 20kW motor, using a rear-drive layout, the whole series is equipped with lithium iron phosphate battery pack, the cruising range is 120km and 170km, which belongs to the cruising range of the standard scooter, which is completely sufficient for consumers whose daily work and life radius does not exceed 60 kilometers, especially instead of the old scooter, which is the best choice.
Summary: The delisting of the old scooter stimulated the market of entry-level short-range new energy models, since the success of Wuling Hongguang MINIEV, many car companies want to copy its victory fruits, but most of them are new car-making forces and a group of old scooter manufacturers who have obtained car-making qualifications, but Chery's joining has broken this situation, the regular army has made extraordinary shots, pre-sale has taken down orders of 70,000 units in only two months, it seems that the name of the king of Chery cars is still well known to consumers. (Text/Univision Auto Haoyang)
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