Everything in the world is the so-called "long time will be divided, long time will be together", just opened the new year car circle has already seen the big news. Dongfeng Motor Co., Ltd. announced that Dongfeng Infiniti will be included in Dongfeng Nissan's management system as an independent business headquarters. In other words, infiniti will be its third brand after nissan and Venucia brands.
Benefiting from the seamless connection between Infiniti and Dongfeng Nissan, we will explore new mobility business models in the future and promote Infiniti's achievements in electrification, autonomous driving, mobile Internet and shared mobility services. After integration and synergy, nissan, Venucia and Infiniti brands at the same time, we can focus on the high-quality development of the passenger car business.
It is worth mentioning that the transformation of Dongfeng Infiniti has now officially begun. This round of reform covers a series of measures such as business integration and optimization, and the most practical point is that it can effectively optimize the organizational and cost structure, improve decision-making and operational efficiency, and strengthen corporate governance. Specifically, this year, Infiniti will be led by the new QX60 and other products to bring a new round of product introduction, and the options in the luxury market are bound to be unprecedentedly rich.
Editor said
No matter which environmental period of market opportunities have always existed, and whether it can be accurately controlled is a great test of the company's decision-making vision in the macro perspective, of course, the specific product layout in the micro field is also essential. Dongfeng Infiniti since the first start of the domestic process in 2014, the overall performance has been tepid, with the return of the Dongfeng department to re-sort out three clear high-, medium and low product lines, hoping that after the merger into the Dongfeng Nissan system, Infiniti can re-burst out of the core competitiveness from management to marketing.