[News-Oxcart Network]
As a common marketing method for sellers, there is nothing wrong with the year-end promotion, but when this means is provided by enterprises with high attention and hurts the rights and interests of old users, it is destined to be a bloody storm.
Recently, following the EC canopy, the owners of The Extreme Kr Dading have once again launched a joint statement - declaring that the equivalent configuration of the Extreme Kr 001 "WE" version of the model will be 4100 yuan less than the user who was scheduled before January 1, 2022 (after New Year's Day), and put forward two appeals:
1. Refund the deposit within the time limit;
2. While retaining the original rights and interests, enjoy the newly announced Spring Festival rights and financial policies.
In this regard, the oxcart network asked the relevant person of the krypton public relations department for verification, and the other party did not respond.
Judging from the joint statement, what stirred up the thousand layers of dading owners was the New Year rights and interests announced by Krypton on January 1, one of which showed that the "WE" version of the car owners could choose "Stardust Red Car Paint + Piano Black Sports Components" or "Smart Massage Seat Comfort Package + Co-Pilot Ventilation" for a limited time. Both were previously paid options.
After the announcement of the new policy, the owner's rights and interests of the "WE" version of the model were reduced to 5,000 yuan (7,000 yuan less than the previous one, 2,500 yuan less), but considering the addition of a free optional package worth 7,000 yuan, users who were determined after January 1 could get a 4,100 yuan discount. This has led to dissatisfaction among prospective car owners at the end of 2021.
As we all know, the end of the year is usually the best time to buy a car, most manufacturers during this period are saddled with unfinished annual sales tasks, and the preferential treatment given is also the largest; but this year is limited by the shortage of chip supply, the discount is not as good as in previous years, but rushing to complete the annual task before December 31 is still the pain point and dessert of many car sales.
In the last day or two of 2021, the style of paintings sold in the circle of friends is like:
Almost eager to compose a car circle "Jiangnan Tannery closed" to show the "jump price" at the end of the year.
Judging from the feedback from the owners of The Krypton Dating, who are now launching a joint statement, it is clear that the sales of Extreme Kr (in their words, "Extreme Krypton Partners") are using a similar approach.
Whether it is promotional means or sales skills, there is no problem in looking at it alone, but when the two front and back feet occur, it is no wonder that the user feels a flashing green light on his head.
Over time, there is no essential difference between the people at 23:59 on December 31, 2021 and the people at 00:00 on January 1, 2022, but there is a price of the vehicle, and this difference is partly due to the information suppression of the person who claims to "eat with you in the same pot". For a company that strives to be a user enterprise, this is tantamount to a large magic realism scene.
In various informal channels, the response policy of Extreme Kr has also been circulated, that is, users can maintain all retail rights and interests scheduled under 2021, and can also re-select the 2022 New Year limited time car purchase rights. However, after the change, all benefits will be recalculated in accordance with the new sales policy, and the corresponding delivery order will be re-queued according to the latest order time.
However, the 143 owners of The Dading car with their own "prophet" buff have already made a special statement in advance in the appeal: according to the date set for the first time, do not accept re-scheduling, do not accept the signing of supplementary agreements and will not change the order later.
In the latest New Year's Eve video, users, co-creation, and growth are still the expression motifs of Extreme Kr, An Conghui said: "The growth of Extreme Kr is like a long run without an end, don't worry too much, as long as the direction is right, go all out at every moment." In the "right direction" of becoming a user-enterprise, there are many, many places where Krypton needs to go all out.