The XXIV Winter Olympics will open in Beijing on February 4, 2022. The Sports Department of China News Network launched a series of columns "100 Questions about the Winter Olympics", which aims to popularize the knowledge of the Winter Olympics, answer hot questions, and talk about ice and snow anecdotes, so as to help everyone have a better viewing experience during the Beijing Winter Olympics.
No. 71 Winter Olympics | What is the "cloud broadcast" of the Beijing Winter Olympics?
The fusion of high-tech technology and event broadcasting will further enhance the satisfaction of spectators when enjoying the game. In the upcoming 2022 Beijing Winter Olympics, "broadcasting on the cloud" will add another bright color to the competition.
As early as the "2019 Alibaba Cloud Summit Beijing Station", the Beijing Winter Olympics Organizing Committee and Alibaba Cloud held a press conference to announce that the 2022 Beijing Winter Olympics will achieve "cloud broadcasting".
Based on cloud computing, artificial intelligence and Internet high-speed transmission technology, "Cloud Broadcasting" realizes the cloudification of broadcast equipment and the remoteization of personnel services.
The main media center of the Beijing 2022 Winter Olympics was completed. Image source: Beijing Municipal Major Office.
Under the mode of global response, global coverage and global production, "broadcasting on the cloud" can greatly reduce the cost of event broadcasting services and improve the production efficiency of the broadcast team.
"I hope that all tv stations at home and abroad will no longer have to transport bulky and expensive broadcast equipment to the scene of the Winter Olympic Games, transfer the work of directing, producing, editing, and subtitles from the traditional broadcast vehicle to the 'cloud', complete the production and broadcasting process in the cloud, truly realize the high-quality and low-cost broadcast of the Olympic games, and let audiences from all over the world easily watch the Winter Olympic Games." Relevant personnel introduced the advantages of "cloud broadcasting" at the summit.
At last year's Tokyo Olympics, the application of new technology in the broadcast process was already eye-catching. The spectator can see the real-time swimming speed of the athletes in the swimming competition; the top speed of each athlete can be seen in the 100-meter sprint competition...
OBSCloud is a broadcast technology jointly created by Alibaba and Olympic Broadcasting Service Company, which was used for the first time at the Tokyo Olympic Games and provided cloud broadcast support for global broadcasting institutions, which is also the first time in the history of the Olympic Games to use cloud computing to support global broadcasting.
Ioannis Exacos, CEO of Olympic Broadcast services, has previously said that the addition of new technology has helped broadcasters save a lot of equipment and labor.
The first power project of the Beijing Winter Olympic Games was officially delivered. Image source: State Grid Beijing Electric Power Company.
Exacos introduced that the Tokyo Olympic Games have adopted a number of new technologies in the television broadcast, the most important of which are "cloud" and 3D playback.
Xie Long, general manager of Alibaba Group's Olympic team, said, "At the Beijing Winter Olympics, the Olympic broadcast will be fully clouded to achieve the 'Olympic Games on the cloud'." ”
In fact, in the preparatory stage of the Beijing Winter Olympics, "cloud broadcasting" has begun to be applied.
In 2018, the Beijing Winter Olympic Organizing Committee Broadcast Innovation Team, the IOC Olympic Broadcast Service Company and Alibaba Cloud built a test booth at the Beijing Winter Olympic Organizing Committee. The live broadcast signal of the 2018 Buenos Aires Youth Olympic Games will be transmitted to the Alibaba Cloud Olympic Event Live Broadcast Center through Alibaba Cloud Global Acceleration products.
Data map: Beijing Winter Olympic Games Yanqing Winter Olympic Village completed the "double acceptance". Photo by Chen Zheng
In September 2021, the Beijing 2022 Winter Olympics "Watching venues on the clouds" was opened on the official website and official Weibo account of the Beijing Winter Olympics Organizing Committee, and the Shougang Ski Jump made its debut.
Through the "Cloud To See the Venue", the audience can see the beautiful scenery such as Qunming Lake and Shougang Bridge around the platform, and gain insight into the preparation progress of the Winter Olympics through personal perspective.
In the Beijing Winter Olympics "Meet in Beijing" test event, a number of media conducted post-game interviews with athletes in the form of unmanned mixed interviews. The so-called unmanned mixed interview refers to the original post-game mixed interview arranged online, and the athletes and reporters are spaced in a physical space. In addition, unmanned mixed mining can also be connected to the cloud broadcast platform to further enrich the viewing experience. (Liu Xingchen)