Today (January 4), #Kindle or exit the Chinese market # topic on Weibo hot search, some netizens broke the news that the domestic Kindle is somewhat abnormal, the official self-operated store Ofkindle products are out of stock in a large area, thinking that this is amazon e-book business to withdraw from the domestic signal.
Many netizens have seen that on Amazon China's official website, the full line of Kindle products has shown a state of in stock, at the same time, the official Kindle self-operated store on the Jingdong platform has also appeared a large area of out-of-stock phenomenon, leaving only a youth version of the e-book reader for sale. In October last year, Kindle's official store on Taobao was closed. In this regard, some netizens speculated that kindle or will withdraw from the Chinese market.
In response to the rumors of the Kindle or withdrawal from China, the customer service of the Kindle Jingdong self-operated store said that it has not received the notification of this news at present.
Below the Kindle China official micro, a large number of netizens asked: "Is it really going to be delisted" "Can I download the e-book I bought in the store later?" There are also many users cheering for the Kindle: "Don't delist!" I still want to change the new one! ”
Kindle responded: At present, only some models are sold out in the Chinese market
In response to this news, CCTV financial reporters contacted Amazon China, and the other party responded: We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market.
According to the reporter's investigation, at present, on amazon's official website in China, the full line of kindle products has shown no stock, and the official kindle self-operated store on the Jingdong platform has also appeared a large area of stocklessness, leaving only a youth version of the e-book reader for sale. In October last year, Kindle's official store on Taobao was closed.
The official stamp "bubble face cover", the e-book device you bought in those years is okay?
For many friends after the 80s and 90s, owning a Kindle, in addition to being able to read a large number of books, is also a symbol of fashion. But there are also many netizens complained, when I bought love to let go, but did not see a few times to throw it into the corner, eating instant noodles is often used to cover the bowl, Kindle has also won a "bubble noodle artifact" title, a few years ago on Taobao the new advertising slogan is "cover Kindle, noodles are more fragrant." At that time, the official positioning also made netizens can't help but be funny.
As early as 2016, The Kindle developed rapidly in the Chinese market, with the electronic ink screen does not hurt the eyes, the endurance, comparable to the real reading experience of the newspaper, the Kindle has become a kind of electronic device sought after by literary and artistic youth, and China has also become the largest market for Amazon Kindle.
In fact, for people with specific reading habits, the usefulness of the Kindle is beyond doubt. However, many netizens swore to buy the Kindle to try to cultivate reading habits, but in the end they did not read a few books, which led to the Kindle being thrown aside and fell to ashes. This time, the Kindle large-scale shortage of goods once again logged on to Weibo hot search, and some netizens also complained:
Smartphone vs e-book, which one do you prefer in this fast-paced era of information technology?
The main role of kindle is to watch e-books, compared to mobile phones, its advantage is that the eye protection effect is stronger, and the viewing experience of the ink screen is close to that of paper books, which is more eye-friendly. It's just that you need to buy an additional e-book reader, most people may not be very willing, after all, the mobile phone can also read e-books directly, as for the eye protection effect, the perception is not too obvious.
But with the popularity of smart phones, literary works are becoming more and more electronic, before carrying a few books and a few newspapers and magazines in my arms, now only need a mobile phone to solve, smart phone functions more and more, Kindle is still worth buying? Many netizens put forward their own views:
Some netizens pointed out that smart phones and Kindles are completely different positioning, for smart phones, whether reading, taking pictures, etc., are superior choices, convenient and simple to operate, can be carried around. It is not realistic to carry an electric paper book with you, when users are accustomed to reading on their mobile phones, the electric paper book will only be reduced to a tool for pressed bubble noodles, or they can only eat ashes in the drawer. What electric paper books can do, mobile phones can also do, but what mobile phones can do, electric paper books can not do, and the replaceability of electric paper books is too strong.
However, some netizens retorted that mobile phones are not refined, taking pictures is not as good as cameras, and reading is not as good as Kindle. Some people buy Kindle will not be worried because of the rapid consumption of electricity, nor will they be bothered by the viewing angle and brightness limitations of the screen, landing on the world's largest online bookstore - Amazon, can download up to 90,000 kinds of e-books, newspapers, magazines, blogs, etc. on the Amazon platform, which has become the reason why many people have always liked to use Kindle.
The e-reader market is highly competitive and the awareness of payment is getting stronger and stronger
Since Amazon released the first generation of Kindle e-book readers in 2007, it has quickly captured the hearts of readers around the world. After the Kindle entered China in 2013, it became popular among many people who like to read with the word of mouth accumulated before, and many college students bought it.
The e-reader market must not only face the problem of chip shortage, but also face the problem of industry competition. In recent years, Kindle has more and more competitors in China, and more and more e-book readers equipped with Android systems have entered the field, grabbing a lot of Kindle market share. At the same time, with the continuous advancement of screens and technology, the e-book reading experience on mobile phones is getting better and better, which also squeezes the living space of the Kindle to a certain extent.
With the enhancement of domestic copyright awareness and the improvement of consumption levels, the e-book market is gradually expanding, and people's awareness of payment is getting stronger and stronger.
Data show that in 2020, the scale of China's digital reading industry will reach 35.16 billion yuan, with a growth rate of 21.8%; the scale of digital reading users will reach 494 million, with a growth rate of 5.56%, with 9.1 e-book reading per capita and 6.3 audiobooks per capita. More and more users are also more willing to pay for premium content. In 2020, 26.8% of paid e-reading users spend an average of 100 yuan or more per month, which shows that e-book readers are not without a market in the future.
This time, the Kindle is on the hot search again, what do you think?
(Public Network Poster News Editor Zhao Man Comprehensive CCTV Finance, Upstream News, China Fund News, etc.)