Kindle withdraws from China?
Get together and leave, sometimes, nothing is immortal - the world's best e-book reader Kindle, there is also a day at the end of the road!
In the past few days, many netizens have found that the Kindle series products on the domestic mainstream e-commerce platform are out of stock.
On the Jingdong Kindle's self-operated flagship store, there is currently only one lowest-equipped 8G youth version, while another classic version of the Kindle that has received more than 200,000 praise has long been "sold out".
As early as a few months ago, the Kindle Tmall flagship store had been closed without warning, and all of this quickly triggered the suspicion that Kindle was going to withdraw from the Chinese market; on social platforms such as Weibo, "Kindle quit the Chinese market" and even rushed to the hot search.
On January 4, Amazon China responded: "Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. ”
The question is: In today's increasingly uncertain product quality, without the "Kindle flagship store" as the golden signboard, who dares to rest assured that in other third-party stores with unknown qualifications, the unit price is already expensive Kindle products?
Without the Kindle, what should the young people do? Get a good night's sleep and wake up the next morning and the sun will rise as usual!
Why can't the Kindle sell?
As a mature e-book reader launched by the global technology giant Amazon, it has quickly become the symbol product that best represents Amazon since the first generation of Kindle came out in 2007.
In China, just like someone ran and cried when some time ago when Disney queued up for a few times and did not grab the souvenirs, when the new generation of Kindle products were listed in China, they once created a grand situation that was snapped up after a few hours of listing, and the next batch of goods needed to wait more than a month to arrive.
At the time, the Kindle was not an exaggeration to say that it was "the Apple in the e-book".
Kindle in the early stage of the unrestrained harvest of global users, there are two main buying points.
One: Kindle is a product launched by Amazon as an e-commerce platform, and amazon has a strong connection, so it is indeed the best in all aspects of the user experience;
Second, compared with the mobile phone screen that will make the eyes hurt after looking at it for a long time, the advantage of the Kindle is that the viewing experience of the ink screen is clearer and the eye protection effect is stronger.
However, over time, many people have found that the shortcomings of the Kindle are more obvious and more numerous than the advantages!
The cost is too large: on some e-commerce platforms, the minimum version of the Kindle is about 600 yuan, and the high version is more than 2,000 yuan; and on mobile phones, palm reading, WeChat reading, etc. can directly read e-books, and you can also download books for free, without paying for Kindle's book resources.
Too many choices: At present, in the domestic e-book reader market, in addition to kindle, these years have also surged up palm reading, reading text, Jingdong, Dangdang, Wenshi and other domestic brands, these brands in the use experience and kindle similar, some special for domestic users to develop functions also surpass kindle. Therefore, in the era of increasingly abundant e-book readers, consumers simply do not have to hang themselves from the tree of kindle.
Not applicable: At present, all e-book readers on the market have not launched color editions, one is that the color edition has invested too much in research and development, from the cost control point of view, the launch of the color version is not worth the loss; there is even if someone really develops a color version of the e-book reader at any cost, it will be distorted in color compared with the original picture; and now is the era of graphics, in this era, few people have the patience to read a pure text book, from this point of view, the overall decline trend of e-book readers is irreversible.
This is also clearly reflected in the sales of the Kindle over the years.
Although compared with other domestic brands, Kindle's sales in the domestic e-book reader market have been riding the dust, which can also be seen from the high-end version of the product on the Jingdong Kindle's self-operated flagship store to obtain more than 200,000 reviews.
However, compared with the overseas market almost a Kindle, with a population of 1.4 billion in the Chinese market, the absolute sales of the Kindle is not high, which also reflects a problem: in the domestic e-book reader market, Kindle is more and more dispensable, in other words: the choice of foreign users is too single.
Of course, the most fundamental reason is that the domestic e-book reader market is too small, so small that it is not profitable at all!
Statistics show that so far, the size of the domestic e-reader market is only about 4 billion, even if the 4 billion market is all given to kindle, for giant companies like Amazon, this revenue is not important.
Also, as some netizens said, Amazon has not solved the problem of localization until now: Amazon withdrew from China because localization was not done well; now, Kindle, as Amazon's content product, is also far from the psychological needs of domestic users. It seems that how to truly read the hearts of Chinese users is a long-term issue for Amazon.
So, while it's unclear whether the Kindle will actually be delisted from China in the end, one thing is certain: its product strategy in China has failed!
What beat the Kindle was actually takeaway?
Through the above analysis, it is not difficult to see that from the overall development trend, the product attributes of Kindle are becoming more and more "chicken ribs", so it is also expected that it is now walking between retreat and non-retreat.
It is precisely because the Kindle as a content product does not target the psychological needs of users, over the years, some people with a literary and youth complex have bought the Kindle, usually throw it casually and throw it on the desktop.
But at that time, the Kindle accidentally gave birth to a new function: someone worked overtime to eat a bubble noodles, and when the bubbles were not familiar with the rolled-up opening bubbles, the Kindle adapted to the needs of the instant noodle opening in terms of weight and ruling area, so the Kindle came into being a new generation of "bubble noodle artifacts".
However, with the acceleration of the pace of life, especially the rise of takeaway to adapt to the needs of not cooking can eat the world's food, now many people's three meals a day are solved by calling takeaway.
This is a fatal blow to the Kindle: after the rise of takeaway, many people have fewer and fewer opportunities to eat instant noodles, and the Kindle, which has not been charged for a long time, has gradually become an idle product. Over time, it is full of dust and dirt, every time you clean the room, how to deeply clean the Kindle is a headache for many people, it is conceivable that for such a product that has become "garbage", Kindle has lost the opportunity to appear in the next shopping list.
At this point, we can see how the Kindle came to an end: the rise of takeaway led to a sharp decline in instant noodle sales, and the Kindle, which itself was no longer used as an option when reading, even the function of the instant noodle artifact was ruthlessly deprived, saying that it was taken out, which is logically valid.
I destroyed you, but it has nothing to do with you, and that's the law of the jungle to which we all have to adapt!
Author: E-commerce Jun