Recently, Huawei held a press conference overseas and launched the first ink level board equipped with HarmonyOS 2 Huawei MatePad Paper, which caused a lot of discussion in the industry. At 19:00 on March 16, this product will also be officially released in China. In the eyes of many people, the ink horizontal board belongs to a very niche and vertical category, especially in the case that the smart phone and tablet of the color screen have become people's "body organs" today, and the ink screen products represented by the Kindle are ultimately ash or second-hand platforms.
There is still potential for industry growth in the alternating between new and old players
The last time there was news about the ink horizontal board, it was the Kindle that was blown out of the Chinese market. The decline of the Kindle in recent years has also given many people the illusion that e-reading is a pseudo-demand, and e-readers are IQ taxes.
But when we open the e-commerce platform or professional forum, many professionals still have a high demand for e-readers, but kindles can't meet them.
At the same time, with the irreversible trend of digital reading, more ordinary consumers attach importance to their own business office, reading experience, and personal vision, and ink screen reading still has great growth potential.
It is also the discovery of these user needs, palm reading, reading text, ink, wenshi, WeChat and other brands have launched their own reader products, and have their own unique advantages. It is undeniable that the field of ink screen reading is already a piece of the Red Sea. Where are huawei's advantages?
Huawei's MatePad Paper brings a smarter reading experience
In the field of consumer electronics, Huawei has left many indelible marks. Whether it is a mobile phone, PC, tablet or other product, Huawei can always understand its development law and attack it in a timely manner. Even latecomers can often turn against the wind and become leaders. Although Huawei's entry into the ink horizontal board market is very surprising, the future can be expected!
Take the notebook market that the author mainly tracks as an example. Back in 2016, when the PC sector had stagnated for years, according to a report released by Digitimes Research, global laptop shipments were expected to be less than 150 million units in 2016, down 7.2% year-on-year, and more recessionary trends in the next few years.
It was also in this year that Huawei launched its first PC product at the MWC in Barcelona, officially entering the PC field.
Yu Chengdong said in an interview that Huawei will never easily enter an industry, entering the PC industry to do notebooks has been planned for a long time, and to enter the industry, it is necessary to be the first.
In the next few years, Huawei notebooks have brought the three DNA of "smart experience", "scientific and technological innovation" and "aesthetic design", which not only bring users excellent visual, tactile and experience upgrades, but also affect many PC manufacturers. When many manufacturers began to think about "ecological interconnection" to open up mobile phones, PCs and other devices, Huawei has completed a big step to lead.
According to the data released by Huawei in 2020, its market share in China's notebook market reached 16.9%, ranking second and entering the first echelon of the market.
At present, Huawei's PC family has tended to be perfect. Flagship notebook MateBookX Pro, all-in-one MateStation X, two-in-one notebook MateBook E, etc. have become familiar Huawei PC products for many consumers.
Similarly, in the field of MatePad, Huawei's own strength has also been continued to develop. For example, in the Q1 quarter of 2020, Huawei bucked the trend and became the only tablet brand to achieve year-on-year growth, occupying 40.2% of the market share with 1.5 million units shipped, and suppressing Apple, which has dominated the tablet market for many years with a distinct advantage of 5.1%.
Back to the Huawei MatePad Paper, as a new member of the Huawei MatePad family, the characteristics are very distinct, and the user group is more vertical (for business elites and professionals with reading needs), which further broadens the audience of MatePad products.
In terms of design, Huawei's MatePad Paper is about 360g. In contrast, a 16-page, 332-page "Walden" weighs 423g.
Thanks to its magnesium alloy frame frame, Huawei's MatePad Paper has enough portable weight while ensuring that the product is sturdy.
Huawei MatePad Paper has a full-screen design of up to 86.3% screen ratio, with a screen of 10.3 inches, and the area presented is comparable to the current mainstream 16-open books. Such a design allows users to go from paper to Huawei MatePad Paper without being too rusty. The design of the full screen narrow border ensures an immersive reading experience.
Of course, eye protection is also an important part of this type of electronic reading products, Huawei's previous MatePad products also have related designs, with a wealth of experience accumulation. This time, Huawei's MatePad Paper is an ink level board that has passed the German Rheinland T V paper display certification.
Huawei's MatePad Paper is also equipped with a second-generation M-Pencil stylus that supports 4096 pressure sensing and wireless magnetic charging. This also expands the use of this product from "reading" to "recording" and "input". It is suitable for recording meeting content, essays, etc. in business scenarios. Many business people have the burden of having to carry notebooks or notepad records in meetings. At the same time, it is also very friendly to researchers who have heavy reading and labeling of literature on a daily basis.
At the software level, Huawei's MatePad Paper, which is blessed with HarmonyOS 2, can be integrated into Huawei's "smart office" family from birth.
You know, at present, many e-books are optimized based on Android at the system level, and the depth of design is very difficult, and each product is like an island, and the interaction with mobile phones and PCs is very inconvenient.
Huawei's self-developed HarmonyOS 2 blessing makes huawei MatePad Paper no longer just an "independent" reading and writing device, but also can seamlessly connect other Huawei devices to form a "hyperterminal", using each other's functional modules for hardware mutual assistance, resource sharing, and collaborative operation.
Let me give you a simple example. Everyone usually reads information and articles on the mobile phone is easy to fatigue, or do not want to be disturbed by the complicated information pop-up window, you can use the mobile phone hyperterminal to transfer the content on the mobile phone to Huawei MatePad Paper to continue reading... This smooth use experience benefits from Huawei's deep research and development accumulation in software and hardware.
In addition, it also has many of the same functions as Huawei's tablet MatePad, such as multi-screen collaboration, distributed file management, and Hongmeng card desktop. On the Huawei MatePad Paper, you will experience the same Hongmeng full-scene interaction as the MatePad tablet, seamlessly connecting your reading.
Write at the end
The "2020 China Digital Reading Report" pointed out that in 2020, the scale of China's digital reading industry has reached 35.16 billion yuan, with a growth rate of 21.8%, and the scale of digital reading users has reached 494 million. In the long run, the digital reading market still has a lot of room for development, and e-reading products will also get more users' attention.
Before Huawei, many friends on the market were updating and iterating around the hardware, and they could not give users a reason to buy and use in terms of price and experience. As a giant that has been deeply involved in readers for many years, Kindle has caught up with the dividends before the outbreak of the 4G intelligent era and circled many users. But with the appearance and functionality of Kindle products stagnating, it is expected that they will be frequently blocked in the market.
Huawei's entry into the ink level board market, whether from the level of influence or research and development strength, has enabled Huawei MatePad Paper to achieve the dual evolution of ink level board in the field of reading and office from "birth". With the help of the huge mobile phone, PC user group and the excellent reputation left by the MatePad series, Huawei MatePad Paper, even if it is a latecomer, will still become the first choice for many business users with reading needs and office needs.
In the eyes of many people, Huawei is good at "headwinds". Whether it is a mobile phone or a PC product, once you make up your mind to enter the game, you will move forward, thus leading the development of the industry. The launch of huawei MatePad Paper ink level board is very much expected to bring what surprises it brings to the industry and users in this seemingly niche field?