A few days ago, some netizens broke the news that the products of the domestic Kindle official self-operated store were out of stock in a large area, and the tmall official store no longer existed. For a time, the news of "Kindle or exit from the Chinese market" sparked discussion among e-book enthusiasts. From the popular handheld library, it has now become a "bubble noodle artifact" ridiculed by netizens, and what is the way out for the e-reader that looks "miserable"?
Status: There are fewer online and offline supplies
The customer service responded that everything was ok
In the minds of many people, kindle is almost synonymous with e-book readers, in that era when smart phones were not so developed, the e-book readers represented by the Kindle ushered in their own highlight moments, in the 5 years from 2013 to 2018, the Kindle e-book readers have sold millions of units in China. Today, the Kindle is much less popular in the Chinese market. Many netizens said that after watching the news, they remembered that they had a Kindle, and more netizens issued a more ridiculous joke than "cover bubble noodles": the experience of taking the Kindle clock was "great".
Can A Kindle still be bought? The reporter visited some Kindle sales outlets, in the Kindle counter of Nanjing Xinjiekou Public Bookstore, several display samples were placed in a less conspicuous place, the clerk told reporters that only one is in stock, the number is not very much, and other styles are not in stock. In another comprehensive digital mall, the clerk said that only the old model that was listed two years ago was recommended to buy online.
Online, the reporter's investigation shows that kindle's Jingdong self-operated flagship store only has one youth version in stock, and the fifth-generation Paper White newly listed in 2021 can only be purchased through overseas purchase channels. Many stores on Taobao also showed that the products were out of stock. In response to the delisting rumors, the customer service response message is not true, all services are normal, you can buy Kindle devices offline or online through a third party.
There was a blockade in the front and a chasing soldier in the back
Where does the kindle go
Behind the few sales is a shrinking market and a gradual loss of users. The 2020 National Reading Survey Report shows that the average daily mobile phone contact time of adult citizens in China is 100.75 minutes, while the average daily reading time of electronic readers is only 11.44 minutes.
With the rise of mobile reading apps, in terms of mass reading, kindle seems to be somewhat defeated. But the reporter found in the investigation that in the field of professional reading, e-readers still have loyal fans. Many students and teachers of humanities and social sciences are favored by this kind of equipment that can achieve immersive reading, and Liu, a graduate student of the department of Chinese in a university in Shanghai, said that when reading a large number of books, the use of special readers will be more efficient. "Usually some of my professional books, such as Foucault's "Madness and Civilization", Deleuze's "A Thousand Plateaus" and other paper books are not easy to buy and the price is very high, it is not convenient to carry, and it is indeed more convenient to use the Kindle. The texture of the electronic ink screen is also very good, and reading books in this way is not easy to be disturbed by some things on the mobile phone. Liu said.
There are interceptions before and chases after the soldiers, and the industry advantages of the kindle are gradually being erased or even surpassed. The reporter noted that in the e-reader segment of the track, kindle is not the forerunner of the market, before its entry into China, local brands such as Hanwang once occupied a high position in the market, and after the kindle entered the market, because the local brand in the hardware and experience can not be compared with the kindle at that time, the market share fell rapidly.
With the passage of time, today's Kindle has fallen into a bottleneck in terms of hardware, and the once proud electronic ink screen has a low resolution and cannot read color content. In addition, compared with domestic brands such as iFLYTEK and Palm Reading, its poor software experience is even more difficult to describe. In the view of Associate Professor Zhang Peng, vice president of Nanjing Normal University Press, the Kindle came to China in fact, some water and soil are not satisfied, and the sharing and interaction functions that domestic manufacturers are doing have not yet been reflected in the Kindle. In today's rapid development of technology, these disadvantages make this "pioneer" of that year more heroic and late. "In fact, now like iFLYTEK and Hanwang are actually doing e-books, and they are more in line with China's national conditions, with a large number of Chinese publishing houses of this copyright introduction, including community reading, including some bibliographic sharing, including the form of libraries, the function is infinitely expanded." When many ordinary people read, he is willing to share some community and interact with WeChat, and the Kindle itself lacks social functions. Zhang Peng said.
Back in 2007, Amazon founder Bezos pointed out that the Kindle existed for long-form reading, intended to replace paper books. But now, the e-reader has not fulfilled its mission, and the report notes that 43.4 percent of adults are inclined to "read with a paper book" and only 8.6 percent are inclined to "read on an e-reader." Zhang Peng told reporters that although the e-reader isolates external interference and ensures the concentration of reading, it still lacks some spiritual "sense of ceremony". Zhang Peng: "Now when the people go to study, he has a sense of ceremony, from the perspective of the world's scope, e-books have not formed a very strong replacement for the paper book market. ”
Where does the future lie for e-readers?
What kind of e-readers people need directly determines the future of the Kindles. In Zhang Peng's view, the future of book reading will show the trend of paper reading, electronic reading reading, and audio reading, and many e-reader manufacturers have already launched products with audio reading. As an intermediate medium, e-readers can not only ensure the relative purity of reading, but also take into account the massive resource library, and its market should still develop steadily. At the same time, Zhang Peng pointed out that the construction of the content library of e-readers should follow the principle of content is king, and the publication of some books can be carried out in a lightweight and digital way, which is conducive to resource conservation. Zhang Peng: "Under the premise of no paper book or no paper book publishing, can there be electronic copyright first, just like the online version of a TV series, which can be disseminated on the Internet in an independent posture, rather than the electronic version of the paper book, in the form of an electronic book." ”
Reporter Suo Haoyang
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