Hot search screenshots
On January 4, the entry "Kindle or withdraw from the Chinese market" topped weibo's hot search.
Many netizens found that the kindle online official flagship store was out of stock. The reporter searched the Kindle Jingdong self-operated flagship store and found that the youth version of the Kindle, which only cost 658 yuan in the electronic device, was still in stock, while the Paperwhite, Oasis and other models were shown to be out of stock. Many netizens are worried that the shortage of Kindle models is a signal for Amazon's e-book business to withdraw from China.
Kindle Jingdong flagship store large area out of stock official website screenshot
The reporter contacted the customer service of the Jingdong Kindle Jingdong self-operated flagship store to ask why only the youth version of the equipment is in stock, and when other models of equipment are expected to be re-listed. Customer service said that according to the notification they were given, the shortage of goods was due to the lack of chips, so the specific arrival time was uncertain. Regarding whether they will withdraw from the Chinese market, customer service said that they are officially authorized agents of Amazon and have not received any related notices at present. "Although there is a lack of chips, but there have been many times before the arrival of goods, the general environment is a lack of chips, which is a global problem." The customer service said.
The reporter then called Amazon's official customer service. Customer service said that in 2019, Amazon's official website in China made business adjustments, when it had removed all domestic retail products including Kindle devices, and only retained e-books and overseas purchase business, so Amazon did not sell Kindle devices online in 2019. Customer service said that at present, there is no notice related to the withdrawal from the Chinese market, and everything is still in normal operation.
Amazon customer service said that the after-sales service of Kindle e-books and equipment is also in normal operation, and consumers can contact Amazon officials normally if they have related questions. Regarding the sale of equipment, at present, the online is only authorized to the official flagship store of Jingdong for sale; if you see no goods online, you still need to buy equipment, consumers can go to offline sales points such as Suning Tesco, and call in advance to consult whether the source of goods is available and then go to buy.