Blue Cursor volume soared by 19%: the first digital virtual person was released to open virtual IP services

On the afternoon of Jan. 4, BlueFocus extended its gains. As of press time, it was reported at 12.8 yuan, up 19.29%, and once touched the limit during the session. The transaction amount is as high as 4.4 billion yuan, and the turnover rate is close to 16%.

On the news side, at 00:00 on January 1, 2022, BlueFocus released the first digital virtual person "Su Xiaomei", announcing that it will open a new layout of BlueFocus virtual IP business.

According to reports, "Su Xiaomei" takes the legendary sister of Su Dongpo as a creative prototype, aiming to use the combination of virtual and real to restore and inherit traditional culture. The virtual person "Su Xiaomei" loves poetry, song, and national style dance, and will continue to learn and experience the real world. The blue cursor indicates that more virtual people with the value of "cultural symbols" will be reproduced in the future.

At the same time, BlueFocus said that it will lay out the virtual IP market for a long time, and work with vertical industry partners to create more virtual IP tracks such as virtual cultural creation, virtual music, and virtual idols.

It is understood that since the layout of the meta-universe business, BlueFocus has reached strategic cooperation with Dharma Academy and Danghong Qitian, and established a wholly-owned subsidiary "Blue Universe Digital Technology Co., Ltd." to explore meta-universe-related investment and operation business, as well as integrate the virtual live broadcast room and virtual IP operation related resources and teams that BlueFocus already has, and promote the exploration and landing of meta-universe-related businesses.

BlueFocus previously said on the investor interactive platform that there is no upper limit on the amount of investment in the meta-universe field, which can support more than 1 billion yuan of funds to invest in the layout of the meta-universe related tracks, and comprehensively build the company's own IP, technology and content core capabilities.

In terms of performance, the third quarterly report shows that BlueFocus achieved a net profit of 550 million yuan in the first three quarters of last year, down 11.7% year-on-year.