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In 2021, the domestic new energy vehicle market is hot, the sales volume of localization Tesla is growing rapidly, the local BYD Automobile and Liuzhou Wuling have ushered in a new round of outbreak, and the "Wei/Small/Rational" in the field of high-end cars has also gained a firm foothold. In 2022, the electrification process of passenger cars will also go to the deep water area, Volkswagen/Toyota has initially established the strategic planning of new energy vehicles, Huawei/Xiaomi have successively entered the battlefield from different angles, and the route dispute between pure electricity & hybrid, blue card & green card has gradually become white-hot.
Volkswagen vs Toyota
In 2021, SAIC Volkswagen and FAW-Volkswagen launched a number of pure electric vehicles based on the MEB electric drive platform, the cheapest ID.3 guidance price starts from 159,900, the endurance is 430km, and the ID.6 series within 300,000 is also full of practicality. Because it is a pure electric architecture of Zheng'er Bajing, the series has clarified its brand and product positioning regardless of product experience and price strategy, which is a joint venture car that really intends to "go volume" in the eyes of manufacturers.
SAIC Audi Q5 e-tron: pre-sale from 400,000 yuan
Skoda ENYAQ COUPE iV: Debuts on January 31
In 2022, Volkswagen will continue to expand the lineup of pure electric products, not only the VW logo, but also from the MEB platform of Skoda ENYAQ COUPE iV, SAIC Audi Q5 e-tron will also meet with the majority of consumers, the new "matryoshka doll" system will greatly alleviate the pressure of Volkswagen's double integration in China.
RAV4 Rongfang Dual Engine E+: Guidance price 24.88-29.68 million
Like Volkswagen, FAW Toyota/GAC Toyota also owe a huge amount of negative credits for new energy, which is derived from the TNGA architecture, but the blue THS series hybrid cannot be solved. With the unveiling of the Toyota bZ4X at the Guangzhou Auto Show in November, we also saw the brand's determination to enter the pure electric car market, which will become the most direct competitor of the Volkswagen ID.4, and the other four pure electric vehicles are planned, which are positioned as small SUVs, compact SUVs, medium and large SUVs and medium-sized sedans.
Toyota BZ series pure electric car
Toyota Mirai: Hydrogen fuel cell vehicle
Because of the lack of power battery supply chain, toyota THS series has only been able to face the market as a blue car, which is undoubtedly a very bad loss. It is reported that Toyota plans to find power battery supply from BYD Fordy batteries, and in the foreseeable future, the production capacity of the green card Corolla/Camry/RAV4 will be further improved, and there will be more room for price reduction. In addition, Toyota's hydrogen fuel cell technology is also at the forefront of the industry, but now it is betting on this segment, not only far from the water can not quench the near thirst, the early investment in the establishment of the localization industry chain is also Toyota can not stand, the market is not mature on the blind entry risk is very large.
Huawei vs Xiaomi
Q&I M5: Pre-sale starts from 250,000
With the unveiling of the Q&I M5 in December, Huawei has initially established the future development route in the passenger car market, and through cooperation with Dongfeng Xiaokang, Huawei has eliminated the high cost of building a passenger car supply chain, so as to maximize its advantages in the field of digital travel, which is also the core competitiveness of the Q&I M5 equipped with the Hongmeng series.
Hongmeng system + range extender hybrid
In the power system part, Huawei and Xiaokang actually lack the technical reserves of the hybrid architecture, in order to emphasize practicality, the car uses a 1.5T range extender as a "compromise solution" for new energy vehicles, although it is at the bottom of the hybrid technology contempt chain, but most users can not experience the gap between it and Toyota/BYD.
Xiaomi Automobile has been established on September 1, with a registered capital of 1 billion yuan, Lei Jun as a legal person, the company settled in Beijing Economic Development Zone, and the production capacity of the first and second phases of the main engine factory is 150,000 units respectively. Obviously, Xiaomi obviously emphasizes the brand's leadership position in Xiaomi car manufacturing, Lei Jun has its own main engine factory, not only the initial investment is greater, but also needs more time to precipitate to see the mass production car.
According to the previous plan, in 2024, the first xiaomi brand car will roll off the production line and achieve mass production in the Beijing Economic Development Zone, and it is not clear whether it is pure electricity or hybrid, nor is it clear about the specific product positioning. Personally, I am looking forward to whether Boss Lei can continue the stacking and cost-effective characteristics of Xiaomi mobile phones to the car, what Snapdragon 888, 4K ultra-clear screen, X billion pixel panoramic images.
BYD vs Tesla
In December, BYD Sold 90,121 New Energy Units
BYD, Tesla, Liuzhou Wuling, is the new energy "three giants" in the domestic market in 2021, the positioning of Hongguang MINIEV is more awkward, this car can indeed solve the travel problem, but also alleviate the pressure of double integrals, but it does not have core competitiveness, at least relying on this piece of car that does not make money can not make Wuling new energy really become "able to play". In contrast, BYD and Tesla still have more long-term development potential.
BYD DM-i hybrid system
In 2021, the popularity of the DM-i series has triggered a boom in independent brands to push green cards, and as the first person to eat crabs, BYD has also accumulated super high influence in the short term. Relying on the complete supply chain and hard-core technical strength, starting in 2022, BYD will fully expand the lineup of new energy products, not only the Dynasty series to achieve full coverage of DM-i, but also the pure electric vehicles/hybrid vehicles of the ocean network and the hybrid off-road vehicles of high-end brands have also been written into the brand's strategic planning for the next three to five years.
Domestic Tesla Model 3: 27.67 million yuan
From the product point of view, Tesla seems to have little potential to tap, the model 3/Model Y after the price cut has overdrawn the brand premium in advance, and the digital technology field is also being caught up by other brands, coupled with the negative entanglement in recent years, the product angle has not much expansion potential.
For example, BYD's hybrid technology, Toyota's hydrogen fuel cell technology, Tesla obviously has little interest in this, as for automatic driving, just by the visual system, not relying on lidar, Tesla in this segment will not form a monopoly position. Of course, just by virtue of the existing production and sales of the Shanghai factory and enough Tesla to make a lot of money in the domestic market, it is enough to negotiate the VAM agreement for the construction of the factory.
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