With the continuous improvement of the quality and quality of domestic cars, sales are also constantly refreshing records, just past november 2021 by the federation of car companies released by the car sales list, the top ten are Geely Automobile, SAIC-GM-Wuling, SAIC Passenger Cars, Great Wall Motors, Chery Automobile, BYD, occupying 6 places, the remaining only North-South Volkswagen, SAIC-GM, Dongfeng Nissan 4 joint venture car companies. But walking on the street and casually looking at the past, what comes into sight is basically Volkswagen, Honda, Toyota, Hyundai, BBA (Mercedes-Benz, BMW, Audi), and domestic cars? What about Geely, the Great Wall, and Chang'an? I believe that there are still many partners who have the same doubts as Xiao Na, and today we will talk about it.
Why is this happening? There are several main reasons for this. First, there is a gap in ownership. Xiao Nag query statistics in the past fifteen years (2007 to 2021) sales data, because the car sales before 2007 are relatively low and no longer statistics, the data shows that the top brands are basically joint venture cars. Among them, the Cumulative Sales of the Volkswagen brand (including FAW-Volkswagen and Shanghai Volkswagen) is nearly 29.75 million units, the Cumulative Sales of toyota Brands (including FAW Toyota and Guangqi Honda) is nearly 13.55 million vehicles, the Cumulative Sales of Honda Brands (including Dongfeng Honda and Guangqi Honda) is nearly 13.3 million vehicles, the cumulative sales of Nissan Brands (Dongfeng Nissan and Zhengzhou Nissan) are nearly 11.36 million vehicles, the cumulative sales of SAIC-GM Buick brands are nearly 10.73 million vehicles, the cumulative sales of Modern Brands are nearly 9.05 million vehicles, and the Cumulative Sales of Ford Brands is nearly 7.78 million vehicles The domestic Wuling brand car sales are nearly 9.8 million, the cumulative sales of Geely brand cars are nearly 9.13 million, the Great Wall brand is nearly 6.52 million, and the cumulative sales of Chery and BYD are nearly 5 million. So do not compare do not know, a comparison of a shock, although the sales of domestic cars in recent years have grown rapidly, but can not stand the joint venture car before the large amount of ownership, just like the current domestic sales are relatively poor Hyundai, Kia, Citroen, etc., the street is still everywhere, thanks to the early sales accumulation.
Second, the retention rate and service life are different. As far as China's current second-hand car market is concerned, the brands with higher retention rates are still BBA, Honda, Toyota, and Volkswagen, and the retention rate of domestic cars is still relatively low. Due to the relatively poor quality of domestic cars in the early stage, there are many quality problems, many models have low sales and early production, high maintenance costs and even can not be repaired (parts are stopped) can only be scrapped, the service life of the whole vehicle is short, and the models that have been used for more than ten years are basically invisible. The joint venture brand vehicle is different, running for eight years and 100,000 kilometers, the three major pieces are not much of a problem, the scrap rate is low, and even some cars are older and more valuable.
Third, the geographical distribution is different. The price of domestic car owners and sales models is between 50,000 and 90,000 yuan, such as Geely Emgrand and Changan Yidong in the sedan, the Great Wall Haval H6, Changan CS75, Geely Boyue in the SUV, and the Wuling Hongguang and Baojun series in the MPV commercial vehicle. The main sales groups of these models are in third- and fourth-tier cities and rural areas, with a vast territory. The price of the joint venture owner sales model is 100,000-160,000 or even higher, such as volkswagen Langyi, Toyota Corolla, Honda Civic in the sedan, Honda CRV, Nissan Qashqai, Toyota RAV4 in the SUV, GM Buick GL8 in MPV commercial vehicles, Honda Odyssey. The main sales market of these models is first-tier and second-tier cities, while the main sales market of BBA and high-end commercial vehicles is also in first-tier cities. Of course, the area of the city is smaller than that of the countryside, but the car ownership is larger. In terms of the same area, the number of joint venture cars in the city is far greater than the number of domestic cars in rural areas, which is also a factor that causes more joint venture cars on the street than domestic cars.
Fourth, psychological effects. Everyone often says that what the eyes see is not necessarily real, and what the eyes see is what they want to see. High-end cars, luxury cars because of the appearance of tall, more likely to attract people's attention, so walking on the street we are more inclined to look at sports cars, luxury cars, these cars are naturally more impressive, after all, no one will pay attention to the roadside Wuling Hongguang. These will also cause us a certain misunderstanding, thinking that there are more joint venture cars than domestic cars.
These various reasons have led to the fact that there are still more joint venture cars seen on the street than domestic cars, so our people should be self-reliant, still have to work hard and strive for the rise of Chinese brands. Although in the early stage we lost the market in order to get technology, and even the joint venture model did not get real technology, but that is the product of that era, and now we can see that our domestic car brands are rising, especially new energy brands are not bad at all, one day, in China and even in any corner of the world, we can see our domestic cars everywhere. Domestic cars refuel! Come on China!