Ni Fei: Further integrate the three major brands of ZTE, Nubia and Red Devils

Ni Fei, president of ZTE Terminal, delivered a 2022 New Year's speech, saying that this year, ZTE once again launched a 400PPI under-screen camera phone; launched a multi-main camera computing image product for the first time; and introduced the concept of 165Hz e-sports screen into mobile phones for the first time.

In terms of performance, ZTE terminal shipments exceeded 100 million units, of which 50% were self-developed chips, and the 5G CPE market share ranked first in the world.

When talking about 2022, Ni Fei said that he will further integrate the three major brands of ZTE, Nubia and Red Devils in the brand layout to expand the domestic market segment.

Ni Fei pointed out that ZTE will increase the layout of offline retail experience points in the future, including the layout in second- and third-tier cities. Overseas, according to national policies, different strategies are adopted in response to the market environment and 5G development differences in various countries, and at the same time, we continue to integrate our own and third-party e-commerce platforms overseas.

In addition, under the overall goal of ZTE to enter the world's top 500 in two to three years, ZTE Terminal has also set a new goal of maintaining an annual growth rate of more than 200% in the domestic market and an annual growth rate of more than 50% in overseas markets next year.

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