On the first day of 2022, Zhu Huarong, chairman of Changan Automobile, released the 2022 New Year message.
It is mentioned in the article that Changan Automobile has experienced a year full of accidents and shocks: lack of core and less electricity, repeated epidemics, and intensified competition, but fortunately, with the confidence and determination of Changan people to start a business, Changan Automobile has overcome difficulties and achieved great achievements.
Five or six years ago, Changan Ford's contribution to the profits of listed companies was close to 90%, which made its own brands extremely passive in risk management. Today, Changan Automobile relies on two series, PLUS and UNI, and has successfully driven the gross profit margin to increase. In the first half of this year, independent brands contributed 1.5 billion yuan in profits to listed companies, surpassing other joint venture brands to become the thickest thighs.
Zhu Huarong said: In a great era, we must have great deeds. At present, Chinese brands are experiencing a rise that has been dormant for many years, and Changan Automobile should carry the banner and make greater new achievements for this era.
Zhu Huarong warned the people of Chang'an: We must maintain wolf nature and struggle, give priority to efficiency, be modest and cautious, and learn for life. Only in this way can we create a world-class enterprise.
