Like everyone else, I used to wait for the Model 3 to continue to cut prices, but the result was a bit disappointing.
The base price of Model3 stays at the price of 235,900, and from the current market tone and the downward trend of subsidies, the probability of 239,000 will be the lowest price that will not appear again.
After the Model 3 price increase two months ago, the price continued to rise on the first day of this year, compared with the lowest price of 235,900, the current price is 265,600 two months the price increase is twice, the increase is close to 30,000.
So, wait the party is sorry, this time really disappointed.
Tesla's pricing follows a cost-based standard, how low the cost is how low the pricing, the root of the price increase is caused by the subsidy slide, the subsidy reduction of Tesla, after all, this part of the cost transferred to the market, not only Tesla, many brands have also been affected by this.
Some companies choose to put this pressure on consumers, but Tesla doesn't.
Because Tesla's pricing follows the rationalization standard, when the cost is low, Tesla's price will also decrease, which is why Tesla has continued to reduce prices, the reason is that the cost reduction after domestic production is larger, compared to the import era has a greater downward adjustment space, so Musk chose to lower the price of the Chinese market.
Previously, Tesla also raised prices because of the surge in battery costs.
From a rational point of view, Tesla's cost pricing strategy is very worth learning, but some people can't understand Tesla's continuous price reduction behavior, and even buckled the hat of cutting leeks.
But don't be afraid, for a long time in the future, the price of Model 3 will be at a high level, and even in the future, in the case of subsidies continuing to decline and costs cannot be reduced, Tesla's price will continue to rise.
When the price reduction was said to be cutting leeks, the price increase, will it be said to be a black heart?
For users who have already purchased Tesla, it is true that there is no need to consider the price problem, rational analysis of the price of 235,900 is the price depression in recent years, and the subsequent battery cost crisis, chip crisis and subsidy decline and other issues have greatly stimulated the price upwards.
Production costs are low, Tesla's pricing will be low, once the cost is raised, Tesla's price will be raised, market-oriented operations are very sensitive, so the price of Model 3 will continue to be at a high level in the future.
In the past, some people have been expecting Tesla's price to be lowered, and they have seen too much history of Tesla's price reduction, from the price of 400,000 or even 500,000 imports that year, down to more than 300,000 in the domestic period, and then fell below 250,000, and even some people fantasized about buying Model 3 for 200,000.
If the subsidy continues, and there is no cost pressure, then the price of the Model 3 may drop to 200,000 levels, but it is clear that the subsidy decline in this era, and the price will continue to rise in the case of continuous decline.
Musk is still a businessman in the end, he will not bear the undeserved operational pressure for the market, and so on, when the party needs, let's start.