Instant noodles, considered by the Japanese to be the most important invention of the 20th century, "convenience" is its main feature, can be bought in supermarkets, commissaries and only takes 5 minutes from unpacking to eating.
It is precisely because of its "convenience" that it has become a global best-selling product, according to 2017 statistics, the country that currently consumes the most instant noodles is China, followed by Indonesia, Japan, India, and Vietnam. The sales of instant noodles in China reached 38.97 billion servings, an average of 27 servings per person per year; the country with the largest per capita consumption of instant noodles is South Korea, with an average of 73 servings per person per year.
However, instant noodles seem to be "not satisfied" with being spread all over the world, but want to "conquer" the appetite of more people. As a result, major manufacturers continue to innovate technology, enrich categories, and launch more new instant noodles that meet the current consumer needs of young people.
Sichuan Baijia Akuan Food Industry Co., Ltd. (hereinafter referred to as "Akuan Food") is one of the manufacturers that proposed the concept of new convenience food. Akuan red oil dough skin is the main product of Akuan Food, and in 2015, as soon as it was launched, it accurately cut into the new convenience food track, which had never been seen in the instant noodle market at that time.
It is worth noting that in the shareholders' directory, there is a figure of Hillhouse Capital, and under the aura of Hillhouse, Akuan Food may be able to debut in the C position of the first share of A-share convenience food.
According to the "2020 China FMCG Early Investment Opportunities Report" released by Tsingshan Capital, the market size of convenient fast food is 250 billion. When takeaway did not appear, convenient fast food is a late-night must for "workers", but with the gradual reduction of takeaway subsidies, the competitiveness of takeaway with a unit price of more than 30 yuan has weakened, and the selectivity of convenience foods below 30 yuan has become more and more selective, which has also created the rapid rise of convenience foods such as snail powder and self-hi pot.
But the track of convenience food can be described as a red sea, with both traditional convenience food giants such as Master Kong and Unity; and powerful catering brands such as Haidilao and Xiaolongkan; and emerging convenience food brands, such as Zi hi pot and plum ziqi. How does Akuan Foods stand out?
Akuan Foods captures regional specialties, and all instant noodles are manufactured in a non-frying process.
In 2014, Akuan Food Company introduced new ideas, introduced foreign advanced technology, after more than a year of technical research, developed its own non-fried local specialty noodles - red oil dough, perfectly combined the tendons of Shaanxi dough and the spicy of Sichuan red oil, and adopted 200 ° C high temperature curing non-fried technology made of noodles, healthier. As soon as this product was listed, it achieved a good response in the market, and the Akuan brand was officially unveiled.
However, before 2016, the sales of Akuan Food did not meet expectations, so Akuan Food began the transformation road - from "offline" to "online" sales.
In January 2016, Akuan Chongqing Small Noodles officially entered the market and debuted at the Sichuan New Year Shopping Festival on January 21. On the first day of the exhibition, it set a sales performance of more than 10,000 yuan and won the love and praise of consumers. In the 2016 Tmall Double Eleven promotion, the Akuan brand flagship store rushed to the convenience category TOP 1, with a single store sales of nearly 2.5 million in a single day, ranking fifth among platform brands.
Since then, the online data of A Kuan's red oily skin has soared all the way, thus opening the road to popularity. Akuan red oil dough skin sales increased by 118% per year in 2019, 150% per year in 2020, and 120 million bags (barrels) were sold through all channels in 2020.
During the reporting period, the operating income of Akuan Food was 417 million, 632 million, 1.122 billion and 605 million, respectively, and the net profit was 476,700, 15,935,100, 69,852,000 and 30,363,200, respectively, and the profit of Akuan Food in 2019 and 2020 increased by 32 times and 3.4 times year-on-year, respectively, and the company entered a stage of rapid development.
From the perspective of main business, Akuan Food has five major product lines of instant noodles, convenient vermicelli, convenient rice noodles, self-heating food and sauces, with nearly 200 single products, which belong to the two major brands of "Akuan" and "Baijia Chenji". Among them, the sales revenue of instant noodles and convenient fans accounts for about 85%. In the first half of 2021, the proportion of self-heating food and other products was only 3%, which was down compared with previous years.
Akuan Food continues to go out of the circle by relying on Internet marketing methods, and has achieved sales of more than one billion in just a few years. But behind the traffic, more is the need for the strength of the product itself and the brand's own reputation, if only focus on marketing and light products, then it will eventually become the past.
From the main business, it can be seen that the construction of Akuan Food in the development of multiple brands is not outstanding, in addition, the speed of single-category products from fire to cooling is also accelerating, which also puts forward higher requirements for the company's product layout and innovation ability.
However, it can also be seen that Akuan Food has been constantly polishing its own products, as of the date of signing the prospectus, Akuan Company has been granted 39 patents, including 10 invention patents, 11 utility model patents, and 18 design patents.
At present, Akuan red oil dough skin has sour spicy, spicy, sesame sauce, pepper and linen style taste, so that different consumers' taste needs; at the same time, there are two kinds of bagged and barreled packaging, a variety of different consumption scenarios needs, and will be on the Internet platform according to consumer feedback and market research, and constantly optimize their own products, and constantly use the latest technology to produce, optimize products, and gradually increase the changing consumer demand.
Last year was still the home of snail powder, this year has become a "slow" fast food battle, fast food products will never lack competitors, and various brands are constantly trying to seize the changes of the times and hit the needs of consumers. Can Akuan Foods become a "long red" on this track? We'll see.
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