In the blink of an eye, 2021 is about to enter the end, and it has been half a year since Xiaobian shared chocolate with everyone.
Before the new year of 2022 approaches, let's take stock of what sweet chocolate-related events have happened during the year.
#2021有哪些巧克力新品?
Looking back on this whole year, although the domestic chocolate industry is still affected by the epidemic, many brands have also seen that the domestic chocolate market has begun to show a recovery trend. While brands are facing challenges, it seems they have found some way out.
Chocolate brands have captured the current new consumer trends such as "sugar reduction", "plant-based" and "functional", and targeted the launch of related chocolate products to meet the needs of more consumers, and also provide consumers with more opportunities to taste the early punch card.
01
Pink ruby chocolate, high value and good flavor
In May 2021, Barry Callebaut's Dutch brand Van Houten launched a new chocolate solid drink made from ruby chocolate.
(Screenshot source: ins@chocolateacademypolska)
Barry Callebaut, as the first company to launch pink ruby chocolate, pioneered a new direction for the industry. This product will be available to major hotels and coffee shops.
I believe that chocolate lovers will soon be able to experience this pink and tender delicacy.
02
Dove zero sugar black coincidence, achieve chocolate freedom
Mars China has redefined Zero Sugar with zero sugar with zero sugar in just 10 months from new product development to product launch. Dove launched sugar-controlled fiber milk chocolate this year.
(Screenshot source: Dove official flagship store)
This is because brands have noticed changes in the domestic consumer market. The pursuit of the healthy diet concept of "sugar control" and "fat loss" by the younger generation of consumers, how to achieve the delicious and healthy products online at the same time, has become a hot issue considered by major chocolate brands.
03
Daily black oat milk black qiao, breaking the market
In September this year, Daily Black Qiao launched a new generation of healthy chocolate "Oat Milk Black Qiao Series", and became the first cutting-edge food brand to be honored as "Tmall Small Black Box Super New Product Day" in 2021.
(Screenshot source: Daily Black Qiao flagship store)
Innovative combination of oat milk and black cleverness, breaking through the traditional chocolate production. Selected from Ghanaian cocoa beans and German gluten-free oats, this collection is a purely plant-based formula that allows consumers to enjoy the fullest and no burden.
Original wheat flavor, oatmeal coconut flavor, oat latte flavor, a variety of flavors to choose from, each bringing a new experience.
04
Talking" gold mask chocolate
Chocolate crossover is not unusual, but it is amazing to turn artifacts into chocolate!
This year's National Day, Sanxingdui launched the golden mask chocolate "unearthed taste" and "bronze flavor", using nut mixed chocolate, the outer layer of matcha flavored chocolate is like bronze, and the inner layer is dark chocolate and nut grains, restoring the texture of bronze unearthed.
(Screenshot source: Sanxingdui Cultural and Creative Studio public account)
In addition to this, the designers of this product have also developed new tricks in the cultural concept. First scan the QR code on the package, select the desired gold mask picture, and use tweezers to outline the gold mask of the cultural relic, taking you through thousands of years ago in a second.
05
Chocolate brine products, have you ever eaten?
In November, Qiao Xi launched a series of chocolate brine products, including durian, strawberry yellow peach, apple, pineapple, and mango.
This product is the first chocolate molecular brine process, which will infiltrate the world's advanced pure cocoa butter high-pressure technology to freeze-dry the fruit, bringing consumers a unique taste bud experience.
The mellow chocolate is transformed into a marinade and wrapped in hand-cut pulp, and the thousand-year-old brine food culture embraces Western ingredients and technologies, creating a new direction for chocolate products.
#2021巧克力行业有哪些动态?
In addition to the silent efforts of a large number of chocolate brands to provide us with more chocolate choices, the domestic chocolate industry is also actively working hard to move forward.
This year, there are internationally renowned chocolate exhibitions entering the Chinese market, and there are also domestic chocolate brands that shine on the international chocolate stage, refreshing the history of Chinese mainland single-origin fine chocolates again and again.
Let's review these wonderful moments with us
Salon Du Chocolat International Chocolate (Shanghai) Exhibition
Officially entered the Chinese market
On July 28, 2021, at the Renault Chocolate Brand Store in Shanghai, Shanghai UBM Wah International Exhibition Co., Ltd. held an official press conference with CHOCOLOCO INTERNATIONAL S.A., the organizer of the international chocolate exhibition.
It was officially announced that the first SDC International Chocolate (Shanghai) Exhibition will officially enter the Chinese market from November 8 to 10, 2022, and will be held concurrently with the FHC Shanghai Global Food Exhibition.
SDC International Chocolate Exhibition aims to create a professional and efficient chocolate trade platform and exchange event for domestic and foreign chocolate manufacturers and upstream and downstream suppliers, and also to create a unique chocolate kingdom for sweet lovers.
Kesshō won the Oscars of the Chocolate Industry (ICA) for three consecutive years
This year, Kesshō received the ICA (International Chocolate Awards) for the third consecutive year.
The winning chocolate is a 58% raw soy milk black sauce, using fine cocoa beans from Tanzania's Kokoa Kamili Valley, which accounts for only 0.18% of global cocoa bean production.
(Screenshot source: kessho KeKeHu public number)
With its stunning taste, it has won the hearts of the ICA judges for three consecutive years, from the bronze award to the silver award, refreshing the history of Fine Chocolate in China.
Novumi black qiao won the "iTQi International Delicious Medal"
Novan Black Qiao won the 2021 International Food Award "iTQi International Delicious Medal" and was unanimously recognized by food experts in Belgium, the hometown of chocolate.
(Screenshot source: Novum Chocolate public number)
Novum is a domestic chocolate brand loved by consumers in recent years, and has been rated as one of the top 100 brands in China's food innovation by the industry media.
The first International Chocolate Arts Festival
The first International Chocolate Art Festival brought together many chocolate brands on the spot, displaying a large number of high-quality chocolates, attracting many chocolate lovers and industry professionals to stop.
A number of professional competitions were held on the spot, including the boutique chocolate competition, the chocolate application competition, etc.
At the fourth EXPO, the chocolate brand highlighted its style
At this expo, domestic and foreign chocolate brands brought many products, providing more innovative ideas for the future development of chocolate.
At this exhibition, french food group SAVENCIA launched a vegan almond chocolate in response to the Chinese market's consumer trend of loving plant-based products and daring to try fresh products, using almond flour instead of milk or milk powder, which tastes healthy and still rich.
Similarly, Merlejia, which takes functional chocolate as the focus of research and development, brought lactic acid bacteria almond chocolate at the Expo. Adding nutritional elements to casual snacks, functional chocolate in the future may be a new trend in the development of chocolate.
In addition to healthy chocolates, Danish International Food Company brought the world's first new products at the Expo, one of which is the Danish Royal Royal Wine Heart Chocolate Brand Anthon Berg Dream Blue M6+ and Qinghuafen Wine 30 Joint Liquor Heart Chocolate. This kind of cross-border cooperation products are deeply loved by contemporary young consumers.
#2022 The future is promising
2021 is coming to an end, and it is about to step into 2022, and finally I wish you a happy new year in advance
Whether you're an industry professional or a chocolate confectionery enthusiast, thank you so much for your attention and support in 2021.
In the new year, we will bring more industry information, chocolate stories to share with you, SALON DU CHOCOLAT International Chocolate (Shanghai) exhibition is willing to build a business matching bridge for chocolate industry customers. Stay tuned for the latest updates on trade fairs and events!