"If you don't work hard, you'll have to go back and inherit the family business." This is a joke on the Internet, because most workers have no so-called family business at all, so it sounds a bit ridiculous.
However, "keeping a business is more difficult than starting a business", people may give a certain tolerance for the failure of starting a business from scratch, but they are often harsh on cases that have abandoned their ancestral business in this generation.
It can be seen that willing to inherit the family business, not only to make efforts, but also to have the courage to face the pressure of failure to keep the business.
Takayoshi Watanabe was born in Tohata-ku, Kitakyushu City, Fukuoka Prefecture, with a population of less than 60,000, making it the smallest administrative district in Kitakyushu City.
Because it is close to the fishing port, despite its sparse population, there are still many sushi restaurants here.
Terusushi, run by Takayoshi Watanabe, has been running for nearly half a century since his grandfather's generation. Sushi restaurants take the affordable public route, relying on delicious prices and low prices to attract many local residents.
Although Watanabe is the eldest son in the family, in his adolescence, he has always resisted inheriting the family business. In high school, he fantasized that he could become the chef of French cuisine.
Because the sushi restaurant is located downstairs from his home, Watanabe has had to walk through the counter of the shop since he was a child before he can get into the house.
He grew up with his father's apprentices, watching them undergo the cruel cultivation of the traditional Japanese apprenticeship system, smelling the unchanging sushi vinegar, as if this was his future, and he would be trapped in this small city shop for the rest of his life.
Watanabe longed to grow up early and get out of here. After graduating from college, Watanabe still did not change his mind about escaping from the sushi restaurant. The parents had no choice but to accept his decision, but still paved the way for their children and gave him a job in a hotel they knew.
Who knows, this decision actually put him in the biggest trough of his life. Tohata is a small place, Watanabe's reluctance to inherit the family business soon spread in the workplace, in the traditional concept of the locals, Watanabe Takayoshi's approach is very unfilial, and it is a job that his parents only have by going through the back door, so they are also very incompetent.
No matter how blunt it was, Watanabe found himself ostracized. But because his family's sushi restaurant has been providing ingredients for the hotel where he works, he is afraid that his excessive reaction will cut off the family's financial resources, and he can only endure in silence.
However, in exchange for enduring it, it has only intensified, and workplace bullying has gradually developed from verbal exclusion at the beginning to punching and kicking. A year and a half later, Watanabe couldn't stand it anymore and offered to leave.
After that, he changed to a hotel job, but because of the previous blows, it was fortunate that he was not bullied by the workplace, and he did not have the energy to learn anything in the hotel.
After four years of confusion, Takayoshi Watanabe is 28 years old, and he finally decides to return home to the haven. Although you can't be a chef, it should not be difficult to manage a small shop with many regular customers!
Takayoshi Watanabe, who had no idea how to pinch sushi at all, began working at Terusu as his heir, and his daily job was to greet suppliers and answer takeaway calls.
The rest of the time, Watanabe had nothing to do, so he sneaked off to the coffee shop to read manga. Of course, he also wanted to show his fists, and once, the seamist who had been supplying sushi restaurants recommended a brand of mackerel called "関サバ" to Watanabe.
Watanabe, who lacked knowledge of aquatic products, tasted mackerel for the first time. As the third-generation heir, Watanabe did not consult with anyone and ordered high-end aquatic products for several months.
However, "Terusu" has always taken the cheap route, and the brand fish is delicious and the price is much higher than that of ordinary aquatic products. Few regulars are willing to pay for high-priced sushi.
Because of this arbitrary decision, a large number of high-priced ingredients were wasted, and the sushi restaurant experienced the largest deficit in the world, and if it were not for the father's maneuvering, "Teru Sushi" almost went out of business.
At this time, Takayoshi Watanabe was 30 years old, and he actually needed his father's help to clean up the mess. The blow to his self-esteem forced him to change his mind and resolve to run the sushi restaurant well.
Even if you are 30 years old, you can start from scratch and learn about sushi again.
Because of the mistake of purchasing goods, Watanabe's relationship with his father fell into a freezing point. He also did not have the face to ask his father to teach him how to make sushi, he could only follow the video on the Internet, pause once a second, think about the shape of his hand, and teach himself how to pinch sushi.
After doing so for three years, Watanabe regained his love for sushi in a second-by-second pause. When he was finally able to stand in front of the "Teru Sushi" stage and pinch sushi for customers, each sushi was a painstaking work for him, and he sincerely hoped that customers would be able to taste the most delicious taste created by himself.
But when his love surpassed that of his customers, Watanabe caught fire again. He sincerely serves confident sushi pieces, but the guests only know how to drink and chat, always missing the most delicious moments of sushi.
One didn't hold back, and Watanabe exploded. When the guests were talking about the wine and did not care about eating sushi, he directly put the sushi in front of the guests with his hands and said unceremoniously: "I recommend that you eat sushi when it is the freshest!" ”
Maybe the guests are drinking heavily, or maybe Watanabe's round and chubby figure is not scary at all, in the face of Watanabe's anger, customers just laughed and took a picture of Watanabe's posture, and posted it on the Internet as a funny thing.
Because of the exquisite composition of the guests and Watanabe's own thick looks, the photos have been widely disseminated online.
Many diners outside Kyushu come to the remote countryside of Kitakyushu to accept Watanabe's anger in order to see the real face. Watanabe practiced sushi kneading through the Internet, and was once again favored by the Internet, becoming a well-known sushi restaurant in Kyushu and even Japan.
In order to make the best sushi experience for diners who have traveled thousands of miles, Watanabe discussed with the staff this time and formally decided to transform the original Volkswagen sushi restaurant into a high-end sushi restaurant.
Selected fresh and local Kyushu's local aquatic products, we offer a specific set menu every day, and dinner is priced at up to 38,500 yen, and guests still flock to it.
With the popularity of Takayoshi Watanabe's comic "Terushi pose" on the Internet, guests who patronize "Terusushi" flock to the internet from all over the world.
In order to obtain a unique dining experience, many foreign tourists will not hesitate to fly to Fukuoka, then take a train to Kitakyushu, and then switch to a bus. The move greatly boosted the local economy of Kitakyushu. Takayoshi Watanabe was also awarded the honor of Ambassador of Tourism in Kitakyushu.
After that, Watanabe got an adventure on Instagram, he received an invitation from the owner of a well-known credit card company in the United States, and went to New York for a 4-month overseas store, full of people every day.
On the last day of opening the store in New York, I was invited to walk on the red carpet of the Grammy Awards!
During the epidemic period, although it is in the counter-current period of the catering industry, Watanabe Takayoshi is still unstoppable. Although many diners can't come because of the epidemic, Watanabe relies on the release of ins, hoping to at least pass on the happiness to everyone.
Today, his Instagram fans have exceeded 150,000, and after he decided to open a membership-based premium sushi restaurant in Tokyo, he received a crowdfunding of 10 million yen in less than four days!
Takayoshi Watanabe was a success in his 40s, and he became a legendary figure when everyone was chatting.
Who remembers when he was 30 years old and still had to rely on his parents to clean up the mess?