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Yingxuan 1 minute ago
BYD's strategic vision and pattern have once again shown that this time under the spotlight is "Denza".
By【Yingxuan Automobile Studio】@Che Chunqiu
On December 24, BYD announced that BYD Automotive Industries and Daimler, the company's holding subsidiaries, intend to increase the capital of Denza by 1 billion yuan in a monetary manner according to the proportion of shareholding. After the completion of the capital increase, the two parties will continue to hold 50% of the equity of Denza New Energy respectively.
On the same day, BYD and Daimler also jointly announced that the two sides have signed an equity transfer agreement, and after completion, Daimler and BYD will hold 10% and 90% of depressive shares respectively.
Denza returns to the core strategy C position
Some people believe that this is Daimler finally getting rid of the "trouble" and can end 11 years of ineffective blood transfusions. This is only half right, indeed, dextile's "trouble" is coming to an end, and more importantly: by BYD, Daimler, denza three-way win-win situation has opened again.
BYD and Daimler currently hold 50:50 stakes in Denza, and this capital increase will each contribute 1 billion yuan. It shows that Daimler and BYD are optimistic about the development prospects of deforestation in the future, and they will take out the silver of the white flowers and smash it into it. So, the key question is, where is the future prospect of Denza?
The official statement is that BYD will pour more resources and core technologies into the Denza business, help Denza to a new level in product research and development, intelligent manufacturing, channels and sales services, and work with Daimler to promote the better and faster development of the Denza brand.
To put it bluntly, Denza will end more than 10 years of marginalization and return to the core strategy C position.
In 2010, BYD and Mercedes-Benz established a joint venture to establish Denza, focusing on high-end new energy, the first in China. Moreover, compared with the new car-making forces that have emerged in recent years, the background of Denza centennial car companies + new energy giants is also the strongest, and the status of the strategic C position seems to be just around the corner.
This capital increase and equity adjustment is more like Daimler transferring more of its voice to BYD, which is booming in the global new energy field, and leaving 10% of the equity, indicating that Daimler is not withdrawing, but also wants to share the dividends after Denza returns to the strategic C position.
The confidence of the three parties to win-win is very strong
Denza's return to the core strategy C position is a good move for BYD, Daimler and Denza to win-win.
First of all, for BYD, the strategic significance is significant. From the perspective of sales segmentation, the current boss of BYD's sales is Song and Qin, in November, the Song series sold 25,068 vehicles, ranking second in the SUV, second only to the Haval H6; Qin sales of 30,049 units, ranking fourth in the sedan, an increase of 489% year-on-year. However, both cars are A-Class or A+ Class (compact) models. In the field of higher B-class cars, it has always been the advantage of traditional joint venture car companies, and in addition, new car-making forces such as Weilai, Xiaopeng and Ideal have also been camped for a long time. BYD has not yet been able to take the lead.
However, the market success of BYD Han EV and the best-selling of the Tang series have indeed provided AMPLE confidence for THE FUTURE development of BYD in the high-end market.
According to official statements, in the future, BYD Ocean Network, Dynasty Network, Denza and high-end brands will go hand in hand. Obviously, Denza will focus on the mid-to-high-end market of 300,000-500,000, while high-end brands will focus on the 500,000-800,000 level market. The return of Denza has also realized the complete layout of BYD's product line.
For Denza, under the endorsement of full independence and autonomy, all the cutting-edge technologies that have been shown and have not yet been displayed by BYD, the first brother of the new energy world, will be experienced and blessed on its body, and the launch of its new products will also be fully accelerated. It is expected to launch three highly competitive new models in the Chinese market in the next two years, including MPV and SUVs.
As we all know, BYD in the motor, battery, electronic control and drive system in the world leading, blade battery, remote control driving, dmi power, two-way inverter charge and discharge technology and pure electric four-wheel drive technology, as well as e3. platform, etc., denza series of models will be greatly enhanced in the technical content, brand premium and technical premium capabilities will be transformed into its market competitiveness. According to the current market heat of BYD's new cars, the hot sales of new models in the Denza series are also just around the corner.
At the same time, Denza may soon form a momentum of take-off.
For Daimler, after desisting's daily operations, it was able to devote itself exclusively to its electrification transformation. Officials have announced that in 2025, 3 pure electric model architecture platforms will be released, and all subsequent model architecture platforms will be pure electric. An electric version will be available for each model in 2025.
BYD New Energy Denza
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