Mention of Apple, a company from the United States, presumably not unfamiliar with it, from the time Jobs launched a generation of god machine iPhone 4 series, directly let Apple gain many fans. After all, in that era, the emergence of the iPhone4 can be said to have just captured the psychological needs of consumers. Now the Apple series has developed to the iPhone 13 series, and it has returned to the Chinese mobile phone sales list.
The reason for this situation is entirely because Huawei, which used to be the top of China's mobile phone sales list, cannot get high-end chips because of the sanctions imposed by the United States. As a result, flagship models cannot be equipped with 5G technology, and sales will naturally decline sharply. However, careful people have found that in recent years, the price of Apple mobile phones has been declining, and even targeted the low-end market, but China's domestic mobile phones have shifted to the high-end market. This has led to higher and higher prices for domestic mobile phones, while Apple's latest iphnoe13 and 13mini prices have been reduced in dimensions. So why is the price of domestic mobile phones getting higher and higher, but it is complained about by users, while Apple's price reduction can harvest a wave again? The biggest reason is that Apple has always been based on high-priced sales, and now the price released is almost the same as that of low-end mobile phones in domestic mobile phones, which will naturally be accepted by the outside world.
However, domestic mobile phones want to enter the high-end market, far from so easy, after all, Apple has always been based on high-end, and now seeing that Chinese mobile phones have actually begun to enter the high-end market, it is natural to have the idea of reducing the dimension. This has led to China's domestic mobile phones are actually in a difficult situation, after all, the high-end field can not compete with Apple, but the low-end is facing the situation of being "swallowed up" by Apple products. In this case, how to break through the domestic mobile phone into the key? Because apple launched the iPhone 13 series, 13 and 13mini can be said to be benchmarked against the domestic low-end, and 13pro and 13pormax are completely high-end existence, so domestic mobile phones can not compete with Apple in the field of high-end mobile phones in the short term. Of course, China's domestic mobile phones are not useless, such as millet and other domestic mobile phones, now in Europe is occupying a large number of markets, but also the highest sales of the brand, and even helped India complete the formation of the mobile phone industry chain, so that it directly becomes an alternative to the Existence of the US smartphone manufacturing industry. Therefore, compared with Apple in the domestic market, domestic mobile phones will be slightly inferior, but in foreign markets, the strength of Chinese mobile phones should not be underestimated.
Especially now, domestic mobile phones have successively launched folding and large flip phones, so it is also barely "pulling back a city". For Huawei, the most critical thing at present is to solve the chip problem, as long as the high-end chip is solved, then the company returns to the top of the mobile phone sales list, but it is a matter of time. More importantly, how long can Apple occupy a large share of the global mobile phone market? It is also an unknown. After all, for China, if domestic mobile phones continue to occupy foreign markets, they may really shake Apple's position in the West.
Therefore, for Chinese mobile phone brands, the most important thing to do at present is to maintain the original market, and at the same time, we must continue to develop high-end mobile phones. Although the current domestic high-end mobile phones can not be completely recognized by the Chinese people, but as long as the advantages are more and more, it is expected that one day it will surpass Apple. After all Chinese is best at overtaking in curves and catching up later, so temporary success is not a success, only eternal success is called real success.
(Text/Hua Qiang)