At the dawn of 2022, The Old Han Sautéed Chicken held a thank-you party called "NEW · Night Party" in the mid-air of Wuhan's new Internet celebrity Western Restaurant Bar, aiming to better communicate with young consumers and continuously expand marketing boundaries.
The new brand image brings new products, and under the empowerment of new brands and new products, it can bring consumers a new experience. This time, the old Han sautéed chicken innovated in form, innovated in gameplay, and innovated in experience, bringing a different party to consumers.
From the site selection of the event to the form of the press conference, all of them reveal the attitude of the old Han sautéed chicken to be trendy, dare to play, will play, and love to play, and it is this attitude that opens the door for the old Han sautéed chicken to move towards young people. The cool, diversified, and de-labeled style of the Internet celebrity Western food bar coincides with the brand tone of the old Han Sautéed Chicken, which is also the concept that the Old Han Sautéed Chicken wants to convey to young consumers through this party - to try new possibilities without limits.
The new product "Daji Large Grain Succulent Barrel" released by this party on the one hand means "Great Luck" in the new year, on the other hand, it uses the language familiar to young people to narrow the distance with them, and then build a bridge of communication with young consumers from the product level.
The combination of Chinese and Western sautéed chicken and cocktails, the wonderful collision of the conference and the party, the perfect integration of tradition and innovation, the comfort of the new products to taste first, the fun of obtaining souvenirs through interaction, etc., these new experiences brought by this party all show the vision of the old Han sautéed chicken brand to embrace young people and communicate with young consumers.
Mr. Han Zhigang, founder of the brand, said: As the pioneer of Chinese-style sautéed chicken, the old Han sautéed chicken originated in 1998 and has been rooted in Wuhan for more than 20 years, and is a unique childhood memory of a generation of Wuhan ling. But "there are always people who are young", how to grasp the preferences of a new generation of young consumers, how to talk to them, how to accurately convey the core of the brand spirit to them, and become a beacon for the brand renewal of the old Han sautéed chicken brand.
Han Zhigang, chairman of Hubei Good Taste Food Co., Ltd. and founder of old Han Sautéed Chicken
Li Xueke, head of the old Han Sautéed Chicken brand, said: "We continue to try to break through the boundaries of brand creativity by creating Weibo spicy events, holding interactive activities for college vitality dating, launching brand cross-borders, and promoting new product listings. ”
Li Xueke, head of the old Han Sautéed Chicken Brand Center
This party also provides a way for brands to bring them closer to young people – using their expressions, lifestyles and expressions that they like to see, and combine new, interesting and playful ideas to show them. Jumping out of the traditional expression system can win the favor of young consumers.