The rise of the Internet era makes some old concepts have not adapted to the current society, the ancients said: "wine is not afraid of deep alleys", but now is "traffic is king", the homogenization of goods is more and more serious and the level of big guys is not bad, this time is the fight is popularity and attention. It is difficult to stand out in the current market environment without traffic and attention, which is also applicable to automakers.
Compared with other brands, Chery is neither a superior student in the class nor a bad student, giving people the feeling of being obscure and "small transparent". In fact, Chery is still quite powerful at the technical level, ranking in the domestic camp, the reason why the reputation is not obvious, the main reason is that the intensity of publicity is not large, making Chery's brand influence far less than Geely, Chang'an, the Great Wall, but with excellent product power, Chery still has a place in its own brand. Chery's market performance in recent years has been showing a steady upward posture, its annual sales in 2019 is only 390,000 vehicles, 20 years rose to 460,000 vehicles, 21 years ago 11 months of cumulative sales reached 572634, the annual sales exceeded 600,000 nails, in the independent brand second only to Geely, Changan, Haval and Wuling.
Brand power is not enough, product strength to make up, strong cost performance is an important factor favored by Chery domestic users, such as Tiggo 8, the official guidance price of this car (21, 22 models) is 99,900-168,800, and the terminal discount is about 8,000. At the same time, this car has obvious competitive advantages in terms of space size, power, configuration, and is also available in five and seven seats, so the market performance is remarkable. We may wish to combine the sales report of this car to see that Tiggo 8 threw 20264 vehicles in November, and the cumulative sales from January to November reached 142411 units.
One of the core selling points of Tiggo 8 is the practicality of space and the choice of more than seven seats, its body length, width and height are 4700mm, 1860mm, 1746mm, wheelbase length of 2710mm, such a size is between the compact SUV and the medium-sized SUV, converted into a sedan should be an A+ class sedan, the space benchmark haval H6, Boyue has a certain competitive advantage. As a five-seater car, its spatial performance is still quite impressive, the space experience including comfort is not impeccable, the humanized design and configuration in the car is also very rich, such as the panoramic sunroof can be opened, the rear drainage cup holder, multi-colored atmosphere lights, multi-layer soundproof glass, rear air conditioning outlet, M2.5 filtration system and other configurations are available.
Tiggo 8 also has a seven-seat version of the model to choose from, which is also its biggest advantage against the benchmark competitors, although with such an A+ class size tucked into the three rows of seats, comfort can not be well guaranteed, but ninety-nine percent of users are not using the third row of seats every day. Some users occasionally do have the need for seven seats, daily use is basically five seats, buy Haval H6, Boyue is inconvenient, buy Highlander, Tu Ang, trailblazer budget is not enough, and it is also a waste of space, in this case, the superiority of Tiggo 8 is reflected. At the same time, its third row of seats can also be flattened, daily use is actually a five-seater car with a huge trunk space, plus the car is also equipped with a rich storage design, which is very practical.
In the early years, Chery's appearance design was vigorously complained about by domestic users, obviously able to build a good car, but the appearance is too ugly, the market performance is not good. Nowadays, Chery's car is still very breakthrough in design, taking Tiggo 8 as an example, the overall shape is still at the forefront of the times, adhering to the concept of youth and sports, or more in line with the aesthetic needs of young people. The interior is also on the horizontal line, the traditional T-shaped symmetrical layout is regular and atmospheric, and the shape of the suspended multimedia screen, LCD dashboard including steering wheel and gear handle highlights the good modern sense of technology.
Finally, looking at the powertrain, the Tiggo 8 has 1.5T, 1.6T and 2.0T engines to choose from, focusing on the 2.0T engine of the Tiggo 8, which has a maximum power of 254 horsepower and a peak torque of 390 Nm, matched with a 7-speed wet dual-clutch transmission, and only drinks 92 no. 92 oil. In addition to the 1.5T version of the model to reduce the threshold, the 1.6T and 2.0T have obvious competitive advantages over the domestic and joint venture vehicles of the same level, and in the suspension part, the Tiggo 8 is also a combination of McPherson-style independent suspension plus multi-link independent suspension.
Whether it is from the perspective of brand power, product strength, price or sales, Tiggo 8 can be called the "new king" in domestic SUVs, so the question is, how do you think of this car? Is it worth getting started?