On December 29, Nandu reporters learned that due to the requirements of epidemic prevention and control, Luo Zhenyu's 2022 "Friend of Time" New Year's Eve speech will not be able to arrange for the audience to enter. The announcement said that the emergency refund procedure has been initiated, and all ticket payments will be refunded in full. Meanwhile, the traditional speech continues, with Luo Zhenyu facing 12,000 empty seats for live broadcasting. Nandu reporter noted that the "Friend of Time" New Year's Eve speech has earned more than 10 million yuan for many years. However, in recent years, sponsorship revenue has accounted for a relatively large proportion of the total revenue of the speech.
On December 28, the knowledge payment platform "Get" official Weibo released Luo Zhenyu's 2022 "Friends of Time" New Year's Eve speech refund announcement. The announcement said that according to the latest instructions for epidemic prevention and control in Chengdu, in line with the principle of non-essential non-gathering, the 2022 "Friends of Time" New Year's Eve speech will not be able to arrange for the audience to enter.
The announcement said that the inconvenience caused to the audience who has purchased tickets is deeply sorry. At present, the emergency refund procedure has been initiated, all spectators' tickets will be refunded in full, and the prepared on-site gifts will be delivered to each ticket buyer by courier to leave a souvenir for this completed reunion.
In addition, at 20:30 on December 31, 2021, Luo Zhenyu will be on stage alone on time, facing 12,000 empty seats, and will give a "special New Year's Eve speech" for everyone. The whole process will be broadcast live.
Nandu reporter noted that this "Friend of Time" New Year's Eve speech is Luo Zhenyu's continuation of the seventh year of the "Knowledge New Year", originally scheduled to be held in Chengdu High-tech Zone. Currently, viewers can book a live stream directly online.
On April 30, 2021, the prospectus (filing draft) issued by Beijing Sizhi Creative Information Technology Co., Ltd., the operating entity of the App, shows that the company holds a "Friend of Time" New Year's Eve speech activity from December 31 to January 1 of the following year, and the revenue includes the on-site ticket fee for the event charged to users, the sponsorship fee charged to advertisers, and the copyright fee for authorizing other platforms to broadcast or record the New Year's Eve speech.
During the period from 2018 to 2020, the total income of the New Year's Eve speech was 57.6314 million yuan, 48.7778 million yuan and 58.0902 million yuan, of which the ticket revenue was 8.7872 million yuan, 9.0418 million yuan and 12.0883 million yuan, and the sales unit price of tickets was 1656.62 yuan / person, 1636.17 yuan / person, 1566.21 yuan / person, and sponsorship income was 36.2134 million yuan and 37.6026 million yuan, respectively. 39.3981 million yuan. Nandu reporter noted that the New Year's Eve speech income is mainly sponsorship income, taking 2020 as an example, the sponsorship income accounted for nearly 70% of the total revenue in that year, while the ticket revenue was less than a quarter of the total revenue.
The prospectus also shows that from 2017 to 2020, the number of people attending the New Year's Eve speech venues (excluding free tickets) was 5922, 5781, 7838 and 3161 respectively; the attendance rate (excluding free tickets) was 64.22%, 72.24%, 72.80% and 44.96% respectively; the reason for the decline in attendance rate (excluding free tickets) in 2020 was due to the impact of the epidemic policy, and the strict local requirements for the prevention and control of the epidemic of large-scale events were held in the New Year's Eve speech. For users who could not meet the requirements of epidemic prevention and control, the company contacted the refund process, so the refund rate of the New Year's Eve speech in 2020 was higher (reaching 48.47%), which in turn affected the number of users who finally participated in the New Year's Eve speech.
Written by: Intern Zhang Mengyuan Nandu reporter Wu Jialing
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