"I want the horses to run, and I want the horses not to eat grass", the new car that has just been launched has done it
Flowers full of buildings
Most consumers, the logic of car purchase is very simple, "and want the horse to run, but also want the horse not to eat grass."
Fuel consumption is the core gap between autonomy and joint ventures
To put it simply, we hope that the car has good performance, fast acceleration, and the handling stick, and it is best to accelerate below 7 seconds per 100 kilometers; at the same time, we also hope that the car will save fuel, and the lower the fuel consumption, the better. It is better to have the same acceleration as Ferrari, while consuming less fuel than an A00-class sedan. Of course, if the price is reduced to the van level, it is even more perfect.
Of course, the ideal is very full, and the reality is very backbone. Several of consumers' hopes, if not contradictory, are similar to those of the opposite. A very simple truth, "To run fast, you need a high-power engine, you need agile throttle response, you need a higher engine speed; but this almost inevitably leads to higher fuel consumption."
It is difficult to meet the "high performance and low fuel consumption" at the same time. Of course, if not all consumer expectations can be met, at least one major expectation can be met. For a long time in the past, joint venture brands have done a better job than independent brands in meeting consumer expectations, especially in reducing fuel consumption.
Even though some joint venture models may be more moderate in terms of performance, the fuel consumption level is indeed better than the autonomous. Typical examples such as Volkswagen's Tanyue, Tuyue, Honda Binzhi and XR-V, although it is an SUV identity, the fuel consumption of 100 kilometers is only six or seven oils, which can be satisfied by general consumers.
Compared with the joint venture, the advantages of the independent brand as a latecomer are obvious; a few years ago, it was even more lagging behind in terms of performance and fuel consumption. In recent years, independent brands have caught up, gradually smoothing out the gap in performance, and even beginning to catch up. Typical examples are the Haval Chitu Radical Edition, which was launched in May this year, equipped with a 1.5T engine and zero hundred acceleration of only 7.7 seconds, which is much faster than the 9.9 seconds of the same level of Tanyue 1.4T, and much faster than the 8.9 seconds of the XR-V 1.5T.
However, in terms of fuel consumption, independent brands are not competitors of joint ventures. Still taking the Red Rabbit Engine version listed in May as an example, whether it is the official fuel consumption or the actual fuel consumption measured by consumers, it is slightly higher than the fuel consumption of Honda and Volkswagen models of the same level. The relatively high fuel consumption offsets The advantages of Chitu in terms of performance, but also magnifies the shortcomings and shortcomings of the product, resulting in the independent brand falling behind when competing with the joint venture model.
Hybrid version of Red Rabbit, 100 km fuel consumption of 4.7L
But that's already changing. In the past two years, independent brands have recognized the shortcomings of high fuel consumption and begun to tackle the problem comprehensively, the core focus is fuel consumption, and the prescription is hybrid. In this regard, BYD is far ahead, Great Wall Motors is catching up, with the advantage of hybrid ultra-low fuel consumption, independent brands are launching another comprehensive counterattack against the joint venture. The Haval H6S and Wei brand latte, which were recently launched, have launched hybrids, and the fuel consumption of 100 kilometers is below 5L.
On December 27, Haval's performance model Red Rabbit launched a new hybrid model, which completely made up for the shortcomings of high fuel consumption.
Among them, the Haval Red Rabbit Hybrid Edition (King Rabbit) guidance price of 138,800 yuan, the new car is equipped with 1.5L + DHT powertrain, the maximum power of 190 horsepower, the peak torque of up to 370 Nm, the fuel consumption of 100 km is only 4.7L, and the comprehensive cruising range can reach 1000 km. It should be emphasized that the comprehensive fuel consumption of 4.7L per 100 kilometers is not theoretical data, but the comprehensive working condition fuel consumption of comprehensive national highways, highways and congested roads in urban areas. If in an ideal environment and ideal state, the fuel consumption of a new car per 100 kilometers can even be less than 4L.
The fuel consumption of a mere 4.7L is not only significantly lower than the previous engine version of The Red Rabbit, but also lower than the fuel engine models of Honda and Volkswagen. And this reduction in fuel consumption is not a slight reduction, or a symbolic reduction, but a substantial reduction, completely throwing off competitors. It is particularly worthy of praise that while greatly reducing fuel consumption, the performance of the Red Rabbit Hybrid Version is still excellent, and the acceleration time of 0 to 60 kilometers takes only 3.9 seconds, which is very practical in congested urban road conditions, and at the moment when the green light is lit, you can shake off the next model and easily go away. The twin goals of high performance and low fuel consumption are achieved.
In addition to the hybrid version, Red Rabbit also launched the Hardcore Edition fuel model Brass Rabbit and Copper Rabbit, with guidance prices of 99,800 yuan and 104,800 yuan, respectively. The Power Enjoyment Edition is equipped with the same 1.5T+7DCT powertrain as Haval's first love, with a maximum engine power of 150 horsepower, a peak torque of 220 Nm, and a fuel consumption of 6.7L per 100 kilometers. The biggest advantage of the Jinxiang edition is the use of mature technology, which lowers the price threshold and lowers the starting price of Red Rabbit from 109,800 yuan to less than 100,000 yuan, meeting the needs of price-sensitive consumers. At the same time, this model is cost-effective, far more than the same level of joint venture in terms of configuration, even if it is an entry model of 99,800 yuan, it is also equipped with 4 airbags, body stability, fatigue driving reminder, fixed speed cruise, reversing radar, keyless start, remote control and LCD dashboard + large LCD screen, and also equipped with a panoramic sunroof, 4 driving mode switching, leather seats, and even equipped with satellite navigation, voice control, OTA upgrade, automatic headlights and induction wipers, basically reaching the level of the joint venture. Sufficient to meet the needs of the average consumer.
The all-out siege of the Red Rabbit family
In this way, Haval Chitu, with its three-in-one family lineup, meets consumers' diverse expectations for cars.
You want performance, you can choose the Red Rabbit Engine Edition, equipped with a 1.5T high-energy engine, the maximum power of 184 horsepower, the maximum torque of 275 Nm, 100 km/h acceleration of 7.7 seconds, a foot down the throttle, you can feel the thrill of control, and No. 92 gasoline can be satisfied.
You want low fuel consumption, you can choose the Red Rabbit Hybrid Version, equipped with lemon hybrid DHT technology, direct motor drive in the initial stage, zero fuel consumption, acceleration agility, 0-speed 60 km /h acceleration time is only 3.9 seconds, 100 km fuel consumption is only 4.7L. This fuel-efficient model with a fuel consumption level of less than 99% is only equivalent to an A00-class sedan, and the cost of use is ultra-low and stress-free.
If you pursue cost performance, you can choose the Red Rabbit Jin enjoy version, rich configuration, mature technology, inexpensive, the engine has been tested for a long time, the leather is durable, the entry price is only 99,800 yuan, you can enjoy the space of 2700mm wheelbase, reliable performance and rich configuration.
In short, in Haval Chitu, we see the action and confidence of our own brands to strive to catch up with the joint venture. In terms of performance, in terms of fuel consumption, and in terms of cost performance, not only has it achieved catch-up for the joint venture, but also achieved transcendence, and it is greatly surpassed. In particular, the Red Rabbit Hybrid Version almost completely meets the ideal expectations of consumers for the car, with an acceleration of 3.9 seconds of zero to 60 kilometers, a fuel consumption of only 4.7L per 100 kilometers, and a guidance price of 138,800 yuan, which is much cheaper than the joint venture in the same period, and the configuration is very rich, directly equipped with intelligent safety and comfort configurations such as L2 level automatic driving and electric seats.
In the face of such a sincere model, what else can you ask for?
Write at the end
The listing of the Red Rabbit hybrid model means that Great Wall Motors is fully hybridized and then the next city. At present, the three coffee models of Wei brand have been fully hybridized, of which the Mocha is a 48V light hybrid, and the Macchiato and latte are ordinary hybrids; the H6S of the Haval brand has been equipped with hybrids, and with the listing of the Red Rabbit Hybrid Version, the Future Haval brand will inevitably be fully hybridized.
For the Red Rabbit family, before the hybrid version was listed, the radical version has gained a good reputation in the market, especially the 7.7-second acceleration squeezed into the performance car jianghu, which has enhanced the brand charm of Great Wall Motors, and the current monthly sales have also stood at the mark of 5,000 units. With the launch of the super fuel-efficient hybrid version and the super cost-effective jinxiang version, the sales of Haval Red Rabbit will also increase significantly. In the last month of 2021, Red Rabbit will have great hope of hitting the monthly sales mark.