Follow the Internet celebrities, visit the Red Longyuan, explore the revolutionary cultural relics, and decipher the original intention of the mission.
In order to dig deep into the value connotation of the revolutionary cultural relics in our province, carry forward the revolutionary culture, and inherit the red gene, on the occasion of celebrating the 100th anniversary of the founding of the Communist Party of China, the Gansu Provincial Party Committee Cyberspace Office, the Provincial Civilization Office, the Provincial Party Committee Party History Research Office, and the Provincial Cultural Relics Bureau planned and launched the "Look at Revolutionary Cultural Relics and Solve the Spiritual Code" network celebrity public welfare activity, with the help of the communication power and influence of the provincial network celebrities, strengthen the interpretation and dissemination of revolutionary cultural relics, guide network celebrities to tell the historical story behind the revolutionary cultural relics, interpret the original mission, and inherit the revolutionary spirit. Arouse patriotic enthusiasm, invigorate the national spirit, and present gifts for the centenary of the founding of the party.
The event organized 600 docents, Internet celebrities and youth volunteers from all over the province to go to 87 memorial halls and 23 museums to explain 263 revolutionary cultural relics, produce and publish 859 works, and the total number of reading and playback reached 130 million times. At the same time, the topic of "looking at revolutionary cultural relics and solving the spiritual code" was simultaneously opened on sina Weibo, douyin, and kuaishou platforms, which collected and displayed the revolutionary history, revolutionary deeds, revolutionary stories, and online celebrities carried by the revolutionary cultural relics of our province, and the reading volume exceeded 33 million, causing widespread concern among netizens.
The Cyberspace Administration of the Linxia Prefecture CPC Committee, together with the State Civilization Office, the Party History Research Office of the Prefecture PARTY Committee, and the Prefecture Bureau of Culture and Tourism, organized more than 40 territorial Internet celebrities, explainers, and youth volunteers to enter the Red Education Base to carry out the offline activities of "Looking at Revolutionary Cultural Relics and Solving the Spiritual Code" - Linxia Prefecture Internet Celebrities Public Welfare Walk, and promoted and published them on platforms such as Douyin and Sina Weibo through filming and production of short videos, attracting the active participation of netizens, and providing strong spiritual strength and public opinion support for our state to carry out in-depth party history study and education and create a strong atmosphere for celebrating the centenary of the founding of the party. Among them, the short video "Hezheng County Riba Buddha Memorial Hall Revolutionary Martyr Certificate" filmed by the Riba Buddha Memorial Hall in Hezheng County won the third prize.
Rich content creators lead cultural trends
From recording to sharing, from sharing to communicating. At the beginning of the activity, the topic of #seeing revolutionary cultural relics and solving the spiritual code was built on the Douyin platform, with the advantages of the Internet platform, the interpretation and dissemination of revolutionary cultural relics was strengthened, and the users of the whole platform were called to "tell the revolutionary cultural relics and inherit the red gene" as the theme, and through short videos, tell the red story of Gansu and celebrate the centenary of the founding of the party.
The activities are carried out simultaneously online and offline, and offline field visits are used to organize local network celebrities, youth volunteers, docents, etc. to go to the former revolutionary sites and memorial halls of the territories to explain the identified revolutionary cultural relics, and to produce stories of revolutionary cultural relics with prominent themes, clear orientations, and popular opinions of netizens; online, online online celebrities, youth volunteers, docents, etc. publish short video works on platforms such as Douyin, Sina, and Kuaishou, attracting netizens to actively participate and enhance the popularity of activities.
In the field of culture, combined with the essence of traditional culture, continuous innovation, with user experience as the core, through creative communication methods and personalized distribution, so that interesting, in-depth and valuable content can get more efficient exploration and dissemination opportunities.
Deep ploughing vertical class to build a high-quality content ecology
A large number of high-quality local creators emerged in the activities, telling the stories of local revolutionary cultural relics, reliving the revolutionary history in the way of netizens, inheriting the red gene, carrying forward the revolutionary spirit, and providing strong spiritual strength and public opinion atmosphere support for the efforts to write an era chapter of accelerating the construction of a happy and beautiful new Gansu and constantly creating a new situation of prosperity and prosperity for the people.
After the event, for the original works that conform to the main theme of the activity, tell the red story of Gansu, show the cultural relics of the Gansu Revolution, and embody the revolutionary spirit, a number of high-quality works are selected according to the comprehensive dimensions such as the number of short video praises, video content and effects, and the production personnel and the organization city and state are notified and commended, and the prizes are sent by mail.
Celebrity public welfare walks, the spirit is passed down from generation to generation. #看革命文物 The topic of understanding the spiritual code from the perspective of being younger, popular, beautiful, and positive energy has created a number of high-quality cultural contents, making the red story of Gansu more sound and colorful, and letting the revolutionary spirit carried by the revolutionary cultural relics be better disseminated; giving full play to the important role of revolutionary cultural relics in the study and education of party history, revolutionary traditional education, patriotism education, etc., with the help of the communication power and influence of Internet celebrities, by telling the stories behind the revolutionary cultural relics, to stimulate the spiritual strength of cadres and the masses. Confidently make positive contributions to building a happy and beautiful new Gansu!
Source: Long Shang RiYue Editor: Sun Pei