When it comes to museum docents, the first name that comes to mind by many young people is probably Hesenberg.
Hesenberg, real name Yuan Shuo, former national bo docent, Weibo big V.
In just a few years, he completed the gorgeous transformation from a museum docent to a knowledge network celebrity and popular science writer, and single-handedly broadened the public's understanding of the profession of docent.
He analyzes cultural relics with a rigorous and scientific attitude, studies the history behind them; exports those seemingly unpopular knowledge to the general public through humorous and humorous language; appears on major variety shows, harvesting countless fans with witty amusing and rigorous logic...
It is said that the most advanced sexiness of men is knowledge, and now, Hesenberg, which has 6 million + fans on Weibo, has been labeled with many labels: the most popular national blog explainer, knowledge Net red, human flesh word memorizer, the sexiest person with brain power, walking hormones...
Some time ago, he and Weibo launched the #Discover Long Writers with Hesenberg campaign, and then appeared on the stage of "The Strongest Brain", which once again attracted a lot of attention.
So more and more people say: Hesenberg, you are out of the circle.
The reason for choosing the name Hesenberg, Yuan Shuo said, stemmed from his admiration for physicist Heisenberg.
"If Heisenberg's knowledge is as vast as the sea, then my knowledge is just a trickle of small rivers, and I don't think I can be as cattle as he is in this life, so I have lowered myself to a grid, and under the sea is a river." 」
Probably because the people he admired stood on the top of the cliff, Hesenberg always showed great calmness and humility in the face of the heat and praise he received.
"It's luck, I don't think I have any talent or hard work, it's just luck, it's luck that gives me all this now." 」
But in fact, popularity and traffic are relatively objective evaluation criteria. No matter how humble Hesenberg is, we cannot deny the persistence and effort he has made to get to this point.
Born into a cultural family, Hesenberg was born into a native beijing boy, and his childhood and unique cultural nourishment in Beijing gave him a special interest in historical knowledge.
In 2011, having just graduated from Capital Normal University with a degree in software engineering, he came across a job posting for a docent at the National Museum, and out of interest, he decided to give it a try.
To be honest, in the minds of many people, museum docents are poorly paid and are often misunderstood as tour guides or even waiters, but in Hesenberg's view, this is a sacred and romantic profession with high cultural literacy requirements.
Massive and boring recitation is the most basic skill of the docent, and the content that is difficult to understand requires continuous learning and digestion to continuously export to the outside world.
The rigorous and meticulous way of thinking of science students makes him accustomed to injecting reason into the humanities and using science to interpret history.
It is precisely because of the consistent belief that history is more real from the perspective of natural science, and Kawasenburg's explanatory style is particularly unique.
However, this kind of dogmatic explanation did not gain acceptance at first.
Once, when he was explaining a game, he was trained by the leader without following the script, and even evaluated as "unprofessional", which made him feel confused and depressed for a while.
Fortunately, he did not give up.
This constant search for innovation and easier to remember has finally ushered in a turning point in fate. Hesenberg has accumulated a lot of money on the Internet platform, and has received wide attention and praise through dry goods, brain holes, interesting and detailed content.
Hesenberg became a hit.
"It was 2017, I opened Weibo in the morning and found that my mobile phone had changed into a card, and I swiped out a five-digit notification, and I hadn't reacted to what had happened." When I looked at it, I found that my 37-minute lecture on anthropology in One Seat, "Attack on Homo sapiens," had been posted online. ”
"Before I walked on the street no one knew me, and then I was walking on the street outside Jianguomen, and when I waited for the traffic light, someone recognized me and said, "Aren't you the docent of the National Museum where you gave the speech?" I said yes yes, he shook my hand, which I found particularly interesting. ”
When he went out of the circle with the label of "museum docent", Hesenberg quietly whispered in his heart, giving birth to the hope of traffic realization and the beautiful imagination of changing the status quo of life, while resisting the temptation, continuing to be down-to-earth and moving forward for the dream.
As a beneficiary of the Internet, after being baptized by large traffic, he still maintains a high frequency of knowledge sharing, and constantly tries to extend the depth and breadth of science popularization in new ways.
At the end of 2018, his publication of "Attack on Homo sapiens" set off a wave of popular science on the Internet, and he himself added the official certification of "popular science writer".
Now, his dialogue story between professors and young people, which is constantly updated and widely acclaimed on Weibo, has also been published on the agenda, which will be his third book.
Some people will ask: such a continuous high-intensity output, will there be a time when inspiration is exhausted and creative bottlenecks are encountered?
Absolutely.
Hesenberg said that even if there is a lot of reading and extensive knowledge accumulation, it is still impossible to avoid the bottleneck of creation, sometimes writing does not know what to write, in the face of this situation, he always likes to go to the mall, he called this "walking inspiration".
"I think inspiration is roughly divided into two parts, one part is knowledge, the other part is emotion, you can soak knowledge and emotion together, and when it ferments, you may have new ideas." 」
Yu Minhong once said: "If the pyramid is taken apart, it is just a pile of scattered stones." If the day is not aimed, it is only a few scattered years, but if an effort is condensed into each day to realize a dream, the scattered days will accumulate into the eternity of life. ”
I think this is probably the true portrayal of Hesenberg.
After Weibo went out of the circle, the way Hesenberg spoke gradually changed.
"On Weibo, I have more than six million followers, and you will find that publishing an article will be read by millions of people, and at this time, there will inevitably be differences of opinion or even misunderstanding."
Therefore, after the baptism of large flows, Hesenberg will try to speak as thoroughly as possible, choose the most accurate words to express his meaning, and try to compress the space for misunderstanding.
"I personally think", "to a certain extent", "at least partly"... These phrases, which are not used in everyday colloquialisms, gradually became Hesenberg's mantra, and many people said that he spoke in a special written language, but for Hesenberg, it was a way for him to coexist with the flow.
Earlier this year, Hesenberg and Weibo launched the #Discover Long Writers with Hesenberg campaign.
Talking about the original intention of launching this campaign, Hesenberg said that the advantages of text dissemination and the user's long-form reading habits also mean that we can discuss some serious issues and in-depth topics on Weibo, the same thing, if you switch to video platforms, especially short video platforms, it is very difficult.
Hesenberg himself is a typical blogger who likes to share knowledge with long texts, and every time he posts a long article on Weibo, he can trigger many discussions in the comment area and let the topic be continuously extended.
If the video is concrete, then the text is abstract, and the long text can enter the spiritual world of others through in-depth explanation and elaboration, undertake other people's feelings, emotions and opinions, and deeply resonate with the audience.
Hesenberg said that he hopes to find new knowledge bloggers and encourage long-form reading to let more people participate in the ranks of expressing opinions, and contribute to the cooling of the Internet environment and the cooling of anger.
Of course, there are also many people who say that knowledge sharing on the Internet is becoming more and more fragmented.
It is true that even 1500-word and 2000-word long texts on Weibo are expressions of fragmentation of knowledge, but for Hesenberg, as long as the acquisition of fragmented knowledge is regarded as the beginning of learning, fragmentation is a good thing.
The popularity of the Internet has allowed more and more popular science creators to get their own microphones, and what he wants to do is to reach more people from point to point in the fragmented sharing environment.
From middle school to practice karate, more than a decade to persevere, "fighting type man" can be regarded as another side of Hesenberg.
He once subdued the gangsters empty-handed at the subway mouth, recovered the stolen mobile phones, and was praised by the public security organs, and also received a pennant sent to the National Museum, which is also one of the glorious deeds of Hesenberg.
Some netizens have said that it seems that there is a great contrast between the profound image that Hesenberg usually presents and the fact that he likes fighting sports, but in fact, for himself, fighting and popular science actually have something in common.
"You have to be truth-seeking, when you are practicing martial arts, you can't be confused at all, one is one, two is two, one step at a time, pain and sweat it will not deceive you, the same attitude, I think doing science is the same, asking for truth and pragmatism, how to be how it is."
The process of practicing martial arts, for Hesenberg, is also a process of pursuing peace of mind.
Everyone has their own limitations, and people can't achieve in every field, so while doing his own popular science writing and martial arts exercises, he can also be very aware of his shortcomings and feel the mutual exclusion between things.
During the interview, we tried to dig into Hesenberg's inner sensual world at one point, so we asked him two questions.
The first question is if he was about to live on a desert island for ten years and could only bring five things with him, how would he choose?
The second question is which three books would he choose if he had only paper books in an environment with no Internet at all?
However, even with such a somewhat divergent problem, Hesenberg still adheres to extremely rational thinking, starting from the physical level, thinking about the meaning of the problem itself and the feasibility of concrete implementation.
For some people, this logical way of thinking may be a bit boring, but this is precisely the unique charm of Hesenberg.
"Science is the underlying logic, liberal arts is the form of expression, and if you want to make the substantive issues clear, then from a scientific point of view is a very good choice." I believe that behind all cultures, there is a background of natural science. ”
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Although Hesenberg has bid farewell to the national museum and continued to attack life in the Internet space, he has always defined himself as a museum docent.
In his understanding, the museum's staff is in some ways equivalent to the muse, the goddess of history and science in Greek mythology, in a sacred place, conveying supreme wisdom and revelation.
Probably because of this, every time I stand in the museum, I feel as if I am in a grand topic, looking for fragments of the flash of human civilization.
It was the cause of his lifelong love.
"I may still choose to be a docent in the future, people should be with their own nature, otherwise you will be arrogant in everything you do." I think the museum environment is particularly in line with my nature. ”
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