On December 23, Huawei held a winter flagship new product launch, the protagonist of the conference is Huawei P50 Pocket, which is Huawei's new folding mobile phone.
Before this phone, Huawei has produced a folding screen phone Huawei mate X2, which is a left and right folding phone, after the phone is opened, the screen size is comparable to that of a tablet. Huawei's latest P50 Pocket adopts a top-down folding design, and the size of the phone is reduced by half after folding.
Although they are all folding screen mobile phones, Huawei has used reverse thinking this time to make the mobile phone smaller, which is likely to lead the trend. In terms of price, the starting price of this mobile phone is 8988 yuan, and the art customized version is as high as 10988 yuan.
Just after the release of the P50 Pocket, it successfully triggered the spit of netizens, and one of the comments with the highest number of likes was "First there is Huawei and then there is a day, 4G mobile phones sell 9000".
I have to say that this netizen is really talented, and used a smooth sentence to say what he thinks is Huawei's shortcomings.
Because this sentence is too brainwashed, it has become a fixed template for many netizens to complain about Huawei. As long as there is a video introducing this phone, you are likely to see this sentence.
If you only look at the price, then Huawei's price is indeed not cheap, because Apple, as the leader of the smart phone, the starting price of the flagship mobile phone iPhone 13 is only 5999 yuan, and the price is even about 3000 yuan lower than Huawei.
More importantly, the chip uses Qualcomm Snapdragon's 888 chip last year, and the network is also a 4G model, which has become the original sin of Huawei's "high price and low matching".
The cruelty of netizens is that they just spit out, regardless of the reasons behind it. It's like you're accusing Pan Changjiang of why he didn't eat more so he could grow as tall as Yao Ming.
Doesn't Huawei want to provide consumers with the best configuration? Definitely not, but "it is difficult for a smart woman to cook without rice."
From the perspective of the market, the reason why Huawei pricing this way must be deduced by the business model. If you think it is expensive, it may not be Huawei's problem, is it possible that the problem is in itself?
There are three main reasons why Huawei dares to price 8988 yuan:
First, cost determines pricing. In 2019, Huawei's mobile phone shipments ranked first in China, with a market share of more than 30%. In October 2021, Huawei's domestic shipments of mobile phones were reduced to "other", and Apple counterattacked to become the first place. What happened to Huawei is obvious to everyone.
Mobile phones only have enough sales to reduce your production costs as much as possible, but now Huawei's shipments are no longer ranked, which means that your production costs are rising.
In addition to the problem of shipments, folding screen mobile phones themselves are expensive, no matter what brand, the price is mostly more expensive than Apple mobile phones.
We take the Xiaomi Mix Fold as an example, the starting price of the product is 6999 yuan, the top product is priced at 9999 yuan; then look at the same up and down folding Samsung Galaxy Z Flip3, 8GB + 256GB product price of 7999 yuan; OPPO Find N also launched a folding screen mobile phone, starting at 7699 yuan, the top price of 8999 yuan.
Whether it is a domestic machine or Samsung, the price of folding screen mobile phones all exceeds the price of Apple's flagship mobile phones, because the cost of folding screens is much more expensive than traditional non-folding screens.
The double reason superposition has pushed up Huawei's costs, which also determines that the price of mobile phones with folding screens will not be too cheap.
Second, the purchasing power of Huawei's loyal fans is very strong. Huawei has laid a solid fan base in the mobile phone market in the past few years, and a considerable number of these fans are business people with strong purchasing power.
It's not that they can't afford Apple, but because they feel that using Huawei top equipment is more suitable for their temperament. Probably because they are entrepreneurs, they are more able to empathize with Ren Zhengfei and know how difficult it is to do business, so they are more willing to support Huawei.
You may not imagine that Huawei mobile phones are the "Maotai" in mobile phones, because many mobile phones are missing from stock, and if you want to buy them in stores, you need to add money.
Adding money to a Huawei phone is simply incredible for some people, but it does happen. The purchasing power of fans has also given Huawei the confidence that mobile phones are expensive.
Third, Huawei needs enough profits. Huawei's current difficulties are not what everyone can imagine, and you may not have noticed that Huawei's revenue in the first half of 2021 was 320.4 billion yuan, compared with 452 billion yuan in the first half of 2020, a year-on-year decrease of 29%. This is Huawei's first decline in years, which is a bad sign.
The reason why Huawei can become a small company and become the first private enterprise is because of Huawei's strong research and development capabilities. Behind the research and development is a huge amount of R & D investment, Huawei's R & D investment in 2020 is 141.9 billion yuan, easily ranking first in private enterprises.
If Huawei wants to continue to maintain its competitiveness, it must ensure that it only invests a lot more in research and development, so it requires Huawei to make more money.
In general, Huawei's pricing is the result of comprehensive consideration, if you think Huawei is expensive, do not buy it, there is no need to frantically ridicule it.
No matter how expensive Huawei is, the money it earns is also left in China; Apple is cheap, and it also takes away most of the profits!
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!