Yesterday, there was something that made the digital and automotive worlds talk about it together. That is, Huawei officially released the first model under the AITO brand at its winter flagship new product launch conference, aito Q&A M5, a smart luxury SUV positioned to pursue the ultimate, with a pre-price of 25.00-32.00 million yuan.
When people in the digital community lament the fluency of the Hongmeng locomotive system on the new car, the rich ecosystem, and crush the existing models on the market;
When people in the automotive industry appreciate the freshness brought by ICT technology and talk about the design of new cars that are somewhat familiar;
I realized that after being given the definition of smart travel, the car has finally become a carrier of various cross-circles, not only a variety of cross-circle to build cars, but also a variety of cross-circles to sell cars and evaluate cars. The new era of the automobile has begun and is irreversible.
Not much to sigh. So, this AITO M5, which carries the dream of Huawei and Jinkang Cyris, what are the highlights in the eyes of me, who has traditional automobile industry experience?
01
AITO Q&I M5, Huawei-led range extender intelligent new energy vehicle
According to the traditional point of view, aito M5 is a powerful new energy vehicle.
The new car is equipped with a 1.5T four-cylinder range extender, based on HUAWEI DriveONE pure electric drive range extender platform, the front axle is equipped with an AC asynchronous motor, the rear axle is equipped with a permanent magnet synchronous motor, the peak power is up to 365kW, the zero hundred acceleration is the fastest 4.4 seconds, the hundred zero braking distance is 35.97 meters, and the CLTC working condition lasts 1242 kilometers under full power and full fuel.
For a medium-sized SUV with a pre-price of 25.00-32.00 million yuan (length, width and height: 4770x1930x1625mm, wheelbase 2880mm), the above performance parameters of the AITO Q&I M5 can be described as explosive, not only stronger than the oil trucks of luxury brands, but also have a comparative advantage over the new energy vehicles of the same price of new power brands.
Although some people say that the styling design of the AITU Q&A M5 makes people feel familiar, and the overall maturity has room for improvement, objectively speaking, this does not prevent it from being a model with a high sense of visual grade, and it is also good-looking.
Looking beyond the traditional perspective, the AITO M5 is a new car with an extremely strong ICT style. Huawei Yu Chengdong said it is the first new energy vehicle equipped with the latest HarmonyOS smart cockpit.
In addition to the user can experience smooth and silky operation on the 15.6-inch central control screen with a narrow black border, the screen with a resolution of 2K is comparable to the clarity and saturation of the mobile phone screen, which looks very nourishing.
Because it can be pre-installed with the Huawei app market, it can also be self-defined, and its experience of car-machine function can be almost equivalent to Huawei mobile phones, and it also supports Huawei mobile phone screen projection. This means that the harmonyOS smart cockpit-based car-machine experience will be practical, habitual, convenient and scalable.
Coupled with the Xiaoyi voice interaction that supports 60 seconds of uninterrupted command acceptance, and the 19-unit HUAWEI SOUND sound system with a power of 1000+W, you will find that the AITO M5 is an ICT device that can run up, and it can also connect cars and homes based on Huawei's smart life.
As I said earlier, the AITO Q&I M5 was designed by Huawei, which is crucial for this new car. The importance is not to say that Huawei has introduced HUAWEI DriveONE pure electric drive range extender platform, HarmonyOS intelligent cockpit, HUAWEI SOUND sound system, etc. into the AITO Q&A M5, but more importantly, Huawei dominates the electrical architecture of the car, and also connects to the CAN bus, thus completely opening up the vehicle data.
In this way, Huawei can treat AITO brand users like their mobile phone users, provide them with functions that meet their needs, and upgrade functions that do not meet their needs in a timely manner. For users, this is really great.
02
AITO, whose, Huawei really doesn't build cars?
In the past, traditional car companies would not open THE CAN bus permission to others. Based on this, you may wish to wonder what kind of level the cooperation between Huawei and Jinkang Cyris in the AITO brand has entered.
At the recent launch of the AITO brand, the AITO brand was defined as a high-end smart car brand under Xilix.
When AITO asked M5 yesterday, Huawei Yu Chengdong said: "Huawei focuses on the all-scenario smart life strategy, empowers the automotive industry with more than 30 years of ICT technology and leading smart travel experience, brings the digital world into every car, and helps car companies build and sell good cars." As the latest witness to Huawei's continuous innovation and professional strength, AITO M5 will usher in a new era of smart mobility. ”
"Help car companies build good cars and sell good cars", this term is still consistent with Huawei's previous "no car" attitude. However, in addition to mentioning the word "dominant", in the external expression, "AITO Q&I M5 brings together Huawei's industrial design, engineering technology, system software and Hongmeng ecological advantages", which is also very conspicuous.
At the same time, at the press conference, Huawei said, "AiTO Q&I M5 will be sold through Huawei's national retail channel network: since December 23, 2021, it will successively display real cars in 180 Huawei stores in 42 cities; since January 20, 2022, it will open 500 Huawei stores in 118 cities to make test drives and reservations, and users can make reservations through the AITO official website and my Huawei APP." ”
It not only dominates the research and development of new cars, but also provides channels to sell cars, so does Huawei really not build cars? You taste, you taste.
Image from the web
Written in the end: Of course, whether Huawei builds cars or not, what is the relationship between AITO and Jinkang Cyris, and how the positions of OEMs and Tie1 change in the era of smart travel; for the melon-eating masses, it is not important. More importantly, users only need to care about whether the new cars they provide can meet the needs and whether they can let you enter a new era of smart travel.