The thick commercial label is the imprint of the mobile PC in the bones, and the trigger point of everything comes from the user, the birth of the laptop is to meet the needs of the old elite aristocrat mobile application, traditional, not adventurous is the symbol of these veteran elite aristocrats, so that in the product side of this gene is deep in the bone marrow.
In the past 30 years, commercial equipment has continued to develop in this way, but with the post-95 generation into the workplace more and more, become the Z generation business elite, in such a general trend, the traditional, non-adventurous as the gene of commercial equipment can no longer meet the needs of the Z generation business elite.
In such an environment, the Raytheon series came into being, there is no doubt that it is the product conceived under the concept of commercial products in the new era, breaking the traditional commercial equipment lack of fashion, low performance, single screen size characteristics, a small white will be commercial and fashion integration, a grid S1 series will be commercial and performance integration, a comprehensive display of Raytheon for commercial products of the upgraded dimension of thinking.
Starting from the supremacy of esports users
As we all know, Thor is a professional e-sports brand, "born" in 2013, it is the first game e-sports category of notebook manufacturers, after 8 years of groping, today's Thor has been firmly sitting in the first echelon of the e-sports market, Rome is not built in a day, the reason why Thor can have today's results, and its in-depth implementation of the principle of user first is inseparable.
In the face of such a dilemma, Raytheon resolutely locked the demand side in the young people's market, believing that the game category is exclusive to young people's products. In the time period when Baidu Tieba was extremely popular, he constantly consulted young people's opinions, and discovered many professional and highly individualized young representatives, and found unique e-sports needs from them.
In addition, unlike other brands, the founding team of Thor can listen carefully to the voice of users, fully tap the needs of users, and carefully craft at the product level to meet the individual needs of each user.
Subsequently, the PC market moved from the extensive type to the era of segmentation, and the development logic of Thor's user supremacy coincided with the development direction of the times, and Thor became a dark horse in the PC market that made countless people exclaim.
Overtaking in eclectic corners
In the past 8 years, Thor's management team has always been deeply rooted in the front line, to deeply understand the needs of young people, and launched one after another, and the Thor series came into being in this mode.
In Baidu Encyclopedia's presentation, Leishen Yige was described as "intended to innovate the existing business office industry pattern, and is committed to creating a new business office product line with high performance, elegance and luxury". As the author said at the beginning, mobile PCs begin with the multi-scenario office needs of business elites, and there is always a trace of tradition and conservatism in its internal genes.
Obviously, this intrinsic gene is incompatible with the demands of young people, and when most manufacturers are still stuck in the traditional commercial framework to compete for weight and battery life, Raytheon takes young users as the starting point and creates a new commercial notebook framework, subverting the public's perception of previous commercial products.
In the traditional cognition, commercial notebooks have always been insulated from the word fashion, and can never escape the black and gray color. Thor's IGER Xiaobai adopts a fresh and simple white appearance, giving people a sense of fashion avant-garde, especially in line with the aesthetic needs of young people. Considering the needs of the application level, Raytheon IGER Xiaobai is equipped with Intel 11th generation Core i5-1135G7 processors, 16GB of ultra-large capacity memory and 512GB SSDs, which can be described as both internal and external repair.
Commercial products in recent years has always been in the weight of the "arms race", so in many people's view of commercial notebook miniaturization is king, but young people due to the generally limited budget, so that the need is office and entertainment two-in-one equipment, the traditional type of commercial products obviously can not cope, Raytheon series in line with the new business application of young people' demands, on the basis of fashion appearance, screen size also brought more shocking 15 inches and 16 inches, perfectly meet the dual needs of work and entertainment.
The most valuable thing is that Thor has also made a fine classification of young people, for young workers with strong entertainment demands, Thor has prepared a unique version of S1 to match, as a product with commercial genes, A Grid S1 has i7-1165G7 and GTX1650 unique display, perfectly coping with the entertainment demands of young business elites.
Write at the end:
As the saying goes, it is easy to fight the country and the mountains are difficult, as a brand with only about 1 year, the Thor series can quickly break the circle and reach a piece with young people, behind all this is Thor's best fan operation, and the high stickiness of Thor and fans has also indirectly obtained a lot of suggestions on product iteration, making every fan become Thor's loyal product manager. It is precisely because of this steady stream of suggestions that catalyzes the extremely fast market response ability of the Thor brand, and it is also the fuel for its continuous wild run on the road ahead.
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