Wen - Liu Deke
Some wonder how far Huawei, which can make the phone amazing, can build the car. Therefore, I watched the "AITO Q&A M5" given by Yu Chengdong live yesterday (December 23) afternoon.
The last "SF5" can only be regarded as a shallow cooperation between Huawei and Xilis; this time, the "Q&A M5" is a deep cooperation. Although the "Q&I M5" is still posted with the Cyris brand, it can basically be said that it is a car made by Huawei, but it is only handed over to Cyrus OEM - due to various international factors, Huawei can only say that it has not built a car.
A very simple criterion
Yu Chengdong, who drove a Porsche, also built Huawei's car very similar to the Porsche Cayenne. But what we are more concerned about is the extent to which Huawei's car can advance intelligence.
We don't understand cars, we just feel some logic of product design from the perspective of a driver. Is Huawei building a fuel vehicle or a new energy vehicle? We also don't care about this problem, because in our view, cars should not be divided into fuel vehicles and new energy vehicles, and cars should be divided into smart cars and non-smart cars.
New energy vehicles are developing rapidly, but smart cars are relatively slow. Tesla is a good new energy vehicle, but Tesla is a failed smart car. What is a smart car? We have a very simple standard -
● After getting in the car, will you still pull out your mobile phone?
If you pull out your phone after you get in the car, that's a shame for smart cars.
Those feelings of using Tesla
I have a few years of Tesla driving experience, and the biggest feeling is: Tesla does not even solve the most basic problems for you.
For example, navigation still depends on mobile phones. Tesla's navigation only gives you one route and doesn't give you any choice. Therefore, you still have to pull out your mobile phone and open AutoNavi Map or Tencent Map to choose the shortest road. The roads Tesla gives you to navigate are often not the most time-saving. Of course, in the end, no one can say whether you save time or not, but Tesla is to deprive you of the right to choose the road.
Depriving users of choice in interactive interfaces is the most intolerable thing in the intelligent era.
Tesla's screen is big, but if you want to install the app you want on it, there's no way. Tesla has single-handedly forced you to install apps like QQ Music and Himalaya — and a handful of apps, and they're Tesla's "castrated versions." Do you want to use NetEase Cloud Music? No way. What other app do you want to install? Even more so. Tesla is to deprive you of the option to install an app. Imagine if a phone only forced you to install a few apps, would you like it?
Tesla has a strong "paternalism".
As for Tesla's intelligent voice system, it is even worse, often unable to understand my Chinese instructions - whether it is "Xiaoyi" in Huawei mobile phones or "Xiaoai" in Xiaomi speakers, there is no such problem.
Of course, we only feel from the perspective of a driver that Tesla's intelligence is failed, not referring to its driving sense - if you use a word to describe, it is probably: the feeling of driving Tesla is very similar to the use of Nokia's Symbian system mobile phone more than a decade ago.
The reason may be that Tesla does not intend to delve into the habits of Chinese consumers.
Willing to spend energy to ponder the habits of users
Why do you expect Huawei to build a car? Since the "P9", I have been using Huawei mobile phones, whether it is "P series" or "MATE series", almost every generation has used it. The biggest reason for switching from Apple to Huawei was that Huawei satisfied the usage habits of chinese consumers more deeply than Apple (of course, I was only one of the Chinese consumers, not chinese consumers).
Because of Tesla's poor experience in intelligence, I expect Huawei to let me switch from Tesla to Huawei cars like I switched from Apple to Huawei mobile phones.
Therefore, last night afternoon, I watched Yu Chengdong's live broadcast, which is still very resonant. When he first started talking about the interaction between people and cars, I immediately thought of the feelings of a brand friend: he always wanted to buy a new energy vehicle, but he didn't dare to buy it, afraid that if he went to the wrong place, his wife would know it when she drove this car...
Yu Chengdong solved his pain point: sitting in the driver's seat of the "Q&A M5", he will immediately log in to your Huawei account through face recognition - when your wife is driving, it is her Huawei account that is automatically logged in, and she cannot directly see the information trajectory you left in the car.
Of course, that's not the point. The point is still the evaluation criterion we just said: after getting in the car, will you still pull out your mobile phone? Judging from Yu Chengdong's explanation, Huawei's "Q&A M5" basically did this - there is no need to pull out the mobile phone.
The point is still the classification we just talked about: cars should be divided into smart cars and non-smart cars.
So, it's strange why Li Bin, CEO of Weilai Automobile, would say that kind of thing - "I don't understand why someone buys a gas car", and the iteration of the car in his eyes is only the difference in energy? New energy vehicles and fuel vehicles should not be opposed, but smart cars (which can also be fuel vehicles) can of course discriminate against non-smart cars (even new energy vehicles).
Why do we suddenly have to pay attention to the new cars released by Huawei? Although we do not understand cars, from the perspective of product development, the house and the car are connected: respect the user, in-depth study of the user's habits, try to solve the user's pain points.
The product officer of the real estate industry (the Internet industry is used to call the product manager), it is especially worth thinking about the product development logic of those excellent companies in other industries.
Switching from Tesla to Huawei?
So, do you want to sell Tesla for a Huawei? Like when you switched from Apple to Huawei?
My wife disagrees. Probably because: she didn't watch Yu Chengdong's live broadcast yesterday.
You can also flip through it
The article we wrote a while ago
December 1, 2021
Deke Liu was silent on WeChat