Recently, Changan Automobile held the 6th Changan Automobile Fan Celebration in Chongqing. Since 2015, a grand fan celebration has been held for car owners every year, which has become a traditional "festival" for Changan Automobile to communicate with car owners. On this day, representatives of Chang'an car owners from all over the country gathered in Chongqing to attend this extraordinary event. This year, we had the privilege of getting to know the owner of UNI-T, Mr. Xiao, and then we will look at the story between him and Chang'an.
Mr. Xiao, a post-90s boy in Chongqing who has just transformed into a "married" state. In May this year, he was instantly impressed by UNI-T's subversive handsome appearance, and officially became the owner of Changan UNI-T in September, and then was thoroughly fanned by UNI-T's products and services, becoming a loyal fan. During the months of using the car, he often recalls the excited morning when his father took him to mention UNI-T - it was a new wedding gift specially given to him by his father, a "science fiction car" that made him look at the fans and never forget, and it was also a love fortress that witnessed the slow growth of the small family. In his own words, he is loyal to Changan UNI-T, starting from appearance, products, and service.
It starts with the value of the face
Needless to say, in today's car market's cookie-cutter appearance, UNI-T's family design is as bright as a firefly in the night. The technology style emitted from the inside out, completely breaking the conventional design sense, makes UNI-T seem to cross time and space, from the future. The scene of a car parked on the side of the road "forced to take a group photo" or being captured while speeding on the road has become commonplace for Mr. Xiao.
Stuck in the product
After experiencing the initial freshness, Mr. Xiao began to truly enjoy the convenience and comfort brought by the car: "UNI-T's intelligent interactive car machine system, as long as it is used, it will never be forgotten." In the past, I always saw some people describe so-and-so car machine as a car butler, but I didn't think it was very easy to use, and even regarded it as a chicken rib. It wasn't until I drove on UNI-T that I knew what a real car butler was. For example, UNI-T's account exclusive memory function, my wife and I each have an exclusive account, brushing the face can automatically adjust the personal vehicle settings, seat posture, mirror angle, atmosphere lights, etc., eliminating a lot of cumbersome operations. There are also exclusive greetings on the car, answering the phone to take the initiative to reduce noise, smoking monitoring automatic change of wind, fatigue driving reminder, each small function gives people a feeling of being cared for and missed. ”
"Little T also saved my life!" When it comes to intelligent assisted driving, Mr. Xiao is even more praised: "At that time, on the highway, the front car braked sharply and I did not pay attention for a while, or I reacted after Xiao T took the initiative to brake, otherwise I would directly crash." Another time was parallel, the right rear of the car I did not see, small T gave me a reminder, to avoid the accident. This whole set of assisted driving functions is like having an old driver sitting in the co-pilot to help me keep an eye on the road conditions, which is particularly safe. When my wife drives by herself, I don't have to worry anymore. ”
Loyal to service
It is hard to imagine that a car brand can actually make a "Haidilao" service - this is Mr. Xiao's own personal feelings in the past few months: "My home is in Jiangbei District, Chongqing, just opened a UNI brand experience space in Guanyinqiao Business District, and now it has become my leisure base." Some people may say that many brands are doing this to open experience stores in the business district, which is nothing more than exhibition and car sales. But the UNI brand experience space is different, it is more like the owner's own activity place. For example, we car owners can even hold birthday parties for our children here, and we know a lot of like-minded car friends. And there is a professional UNI workshop next to the experience space, you can wash the car, beautify the car, and carry out some maintenance and preparation work while shopping, saving a lot of time. Besides, after shopping, who is not confused when you see the car shining and waiting there? ”
"Changan UNI has also moved its services online and integrated with offline. It's not that when the car is bought, no one will take care of it. We car owners have their own small group. Whether it is using a car, maintenance, repairing a car, selling a car, or other services, all problems encountered can be directly communicated with the housekeeper in the group, and someone will respond quickly. For example, this Saturday to go to the UNI brand experience space to do a birthday event, or make an appointment to wash the car, maintenance, as long as you say a word in the group, the housekeeper will take the initiative to arrange. Moreover, UNI-T also supports networking, and in November launched a lot of car abnormality reminders and car failure reminders. Like the sunroof is not closed, the window is not closed, the headlights are not turned off, will remind the owner through the APP. All these detailed functions and services seem to be commonplace, but to help car owners manage these trivial things, it is not just by shouting slogans, you have to invest a lot of real money, I was moved by their sincerity. ”
Car owners like Mr. Xiao are not uncommon among Chang'an car owners. Over the years, Changan Automobile has always been customer-centric, which has allowed Changan Automobile to explore a service path that meets the needs of Chinese car owners in today's intelligent car era, bringing customers quality services at the same time, and also exploring a new idea worth learning for the industry.