2021 is coming to an end, and although the cumulative sales of narrow passenger cars have been growing positively so far, the narrow passenger car market has been declining for six consecutive months since the second half of the year. According to the latest data released by GAC Toyota, the new Camry sold 25,341 units in November, an increase of 33.4% year-on-year, following the record single-month sales record of 26,121 units in October, and the sales exceeded 25,000 units for two consecutive months. Not only won the sales champion of the middle and high-end sedan market in October and November, but also the cumulative sales champion from January to November, basically locking in the first sales volume of the year.com.
Hot sales are not difficult, and hot sales with high gold content are valuable. Since the launch of the eighth-generation Camry under the TNGA architecture in 2018, sales have continued to rise, from 163,000 units in 2018 to 185,000 units in 2020. After this year's redesign of the new Camry listing, in the face value, intelligent connection, security to achieve a comprehensive upgrade, in addition to the evolution of the exterior interior, the addition of a number of intelligent interconnection functions, Fengyun enjoy services, equipped with the latest generation of TSS Zhixing security system, 1-11 months cumulative sales of nearly 190,000 units, has been higher than last year's annual sales, indicating that the product force after the redesign is very recognized by the market.
In addition to the large sales base, the new Camry also presents the characteristics of high-end sales structure, that is to say, the higher the match, the hotter the sales. In the sales composition of the new Camry in November, sales of 2.5L and dual-engine hybrid models accounted for 55%, and sales of high-end models with more than 200,000 accounted for 60%. At the same time, the overall price of Camry is the strongest in the high-end sedan of the same level of joint venture, and the overall retail price of the terminal is also the highest.
It is worth mentioning that the new Camry dual-engine hybrid series has added a leading version of the model, starting at 219,800 yuan, making the dual-engine hybrid model more accessible. With the blessing of TNGA's leading technology of dual-engine hybrid, the sales volume of the new Camry dual-engine hybrid is also continuing to rise, and the sales volume of dual-engine hybrid in November accounted for 16% of the sales of the whole car series.
In the high-end car market, Camry can be said to have created a "Camry phenomenon", not only the "evergreen tree" in the car market, domestic sales for 16 years still maintain hot sales, and sales continue to reach new highs, product sales structure is becoming more and more high-end.
Compared with the same class of models, Camry not only can play the product, the retention rate and user satisfaction are the first in the same class. From product to quality to service, Camry has won the love of consumers and won the recognition of the market with a full range of high-value experiences, leading the high-value consumption trend of middle and high-end cars.