There may be many netizens who have not heard of Future Auto, but Future Auto has actually entered the market at the beginning of the new energy market, and it is still the first car company to get the "double qualification" of new energy car manufacturing.
I remember when I first debuted at a car show, when the new energy vehicle companies were in the testing stage, the future of the car's huge booth, no conference, no entertainment programs, only the model display, from the simple atmosphere of the booth to the low-key domineering of the model, for a while it became the object of attention of everyone in the car circle. Follow-up gradually began to "low-key tolerance", the author guesses that it may be because of the positioning of the future car, the domestic pure electric sports car, the relative price is not acceptable to the public, and secondly, the development of new energy vehicles in the country has not yet reached the stage that most people are willing to accept / try, it seems that the future car once withdrew from the stage of new energy vehicles.
Since December this year, Future Cars has once again appeared in the public eye. And as soon as it appeared, it directly resumed production of its first model, the K50, and it was the time of delivery. This means that the future car has achieved a "comeback" after about 2 years of silence. In fact, when Qiantu Automobile was listed in 2018, it was mainly because of its high price, which was priced at 686,800 yuan after subsidies, which was said to be the highest price model in the new domestic car-making forces, plus brand awareness and brand value did not have a certain accumulation, which also led to the misery of sales after the new car was listed, and it was helpless to announce the suspension of production.
Speaking of the "comeback" of the future car, this time it is not only the resumption of production and delivery of the first model, but also the launch of a new model, the future K20. At the same time, the official clearly stated that the new car future K20 has entered the dynamic test stage, and will be officially listed next year, its target market is overseas. This may be the key to "revitalizing" the future of the car, after all, pure electric cars are becoming more and more accepted in the domestic market, but pure electric sports cars still need some time. Therefore, it is not inevitable that the new model will first be laid out in overseas markets.
However, we still have a question, the impression left by the future car in the minds of the Chinese people has been formed, so can the impression be reversed by only relying on the export of the future K20? Secondly, for independent car companies, is it a clear choice to directly abandon the domestic market? Or will the next new car specialize in the domestic market? In addition, if the sales are still not good, what kind of changes will the future car make?
Easy to enter, hard to abandon?
Presumably, Future Auto looked at the development of the new energy automobile industry that year, but did not expect the first step to stop moving forward, in today's ideal car, Xiaopeng and other domestic new energy vehicle companies to develop in a better environment, coupled with the strong competition of foreign car companies such as Tesla, whether future cars really have a "future" still needs to be verified by the market!