What determines the life and death of the brand is the product, and what determines the charm of the brand is the design. This sentence is the most appropriate in the current Chinese automobile market, but in the head brand product quality has been good, the four-cylinder machine roll to the extreme, the three-cylinder machine market did not give the opportunity to roll at all, the decision of the Chinese brand model market attention, has not been that "more than one or two power parameters, according to the chassis of so-and-so tuning", but design.
In the era of design-driven, the design of a model is not only the appearance and interior that everyone can see at a glance, but also the support of the entire industrial chain. I remember asking the professor when I was in school why we couldn't design vehicles this way or that, and the answer was to be based on "market and craftsmanship." Therefore, behind the so-called design is that the manufacturer's process level is in the end, and who the car is sold to.
Chinese auto brands, which have been able to develop rapidly in recent years, are obviously exploring and practicing the core issues behind the design. The Haval H6 has derived from a durable "red and blue label" to a variety of models, and Geely Boyue has given two front faces from "stable and generous" to the addition of sports elements Boyue X and the second-generation Changan CS75 PLUS. This transformation from "classic and attractive" to "personality, sport, texture" is the best proof of the close connection between design and the market.
How exactly is the design of the second generation Ofan CS75 PLUS?
First of all, the conclusion: the new car uses two new grilles and black and gold tones, and the texture has been significantly improved compared with the first generation model.
Specifically, Changan's second-generation CS75 PLUS as a whole continues the design style of the first-generation model, and the body lines maintain a delicate and capable muscular feeling. The difference between the second-generation model and the first generation is mainly in the front face design, the new car grille from the original butterfly wing type, into an inverted quadrilateral, the huge wind shroud on both sides of the "∞" shape under the connection of the trim panels. As for the junlin line and the details of the front face, it changed from red to gold.
The main highlight of the rear of the body is that in the case of the same use of forked taillights, the addition of the through-line design caters well to the mainstream aesthetic of the current market, and the obvious design of the diversion diffuser at the lower surround coupled with the bilateral four-out exhaust style, the sense of movement of the tail is significantly enhanced.
Of course, for the second-generation CS75 PLUS vehicle styling, the most eye-catching thing is two sets of different grille styles. Among them, the crystal matrix grid style, under the borderless design, the whole will give people a sense of uni series of visual sense. In contrast, the whaletail hitting wave grille style, combined with the headlamp laser grating and the "V" line, has a stronger visual recognition. For the two sets of grille styles, I personally believe that from the perspective of the second generation CS55 PLUS design, the crystal matrix has a stronger inheritance, and the whale tail wave has obvious generation differences.
In the interior part, the main difference between the second-generation CS75 PLUS and the first-generation model is the adjustment of details and the simplification of lines. The trapezoidal twin screen was changed to a suspension design, and a new style of multi-functional steering wheel was adopted, and the air conditioning outlet protruding from the first generation model was also more detailed on the new car.
So for the new design of the second-generation CS75 PLUS, can it support the new car to continue to rise?
If you want to wear a crown, you must bear its weight
As we all know, for models with market sales reaching a certain amount, each modification of the vehicle will inevitably carry greater pressure. The beginning example of H6, Geely Boyue is so, as the main sales model of China's head car brand, each step needs to be cautiously advanced, from 30 points to 60 points is easy, and from 90 points to 100 points is a problem.
From the perspective of the two sets of designs launched by Changan CS75 PLUS, comparing Haval and Geely, it is undoubtedly a smarter approach. On the one hand, Changan does not need to launch various versions of derivative models like Haval H6 in order to obtain greater market increments, the second generation of CS75 PLUS a set of inheritance, a set of breakthrough design styles, in the case of no big problem in the new car product strength, has been able to achieve the purpose of preservation and expansion. On the other hand, the second-generation CS75 PLUS vehicle style will not let consumers have a sense of separation between Boyue and Boyue X in the case of a big difference with the first generation, which is also the highlight of the new car design.
Of course, for the exterior design of this new car, although it is possible to find a balance between "tradition and difference" as a whole, the abandonment of the red elements of the second-generation CS75 PLUS appearance is lower than that of the current model in terms of sports atmosphere, especially in the case of red tones retained in the interior, it can be clearly felt that Changan is still entangled in the choice between "sport and texture" in appearance.
Summary: The CS75 PLUS is not only the most vocal model in Changan's current market, but also a model that opens up the full PLUS era for the brand. Changan in the CS55 and CS75 series of two legs of the two legs forward, the first 11 months of this year Changan brand cumulative sales has reached 936922 million vehicles, an increase of 30.25% year-on-year, of which only in terms of CS75 PLUS, January-November sales reached 212083, so the car in the family sales accounted for 20.62%, naturally given great hope.
Returning to the appearance of the second generation of CS75 PLUS, the individual is still quite optimistic, on the one hand, the appearance value has indeed been a good grasp, on the other hand, the new car continues the existing DNA of Changan Automobile, which is also further consolidated for the establishment of the brand image. After all, this redesign of the brand that rises from the model is indeed more deeply rooted in the hearts of the people for consumers than some car companies that shout "brand up" every day.