What is it like to see LYRIQ from a female perspective?
Author: Three drivers
Image: Three drivers
In the November auto market data just released, new energy vehicles, which have more than doubled their production and sales year-on-year, have once again become the protagonists of the eye. As the new energy vehicle market enters a new stage of explosive growth, many traditional mainstream automobile manufacturers have brought quite competitive products, and cadillac LYRIQ is one of the hottest models.
At first glance, LYRIQ's majestic look makes us feel that it is more suitable for men to drive. But sometimes we need to look at things from a different perspective, if we experience LYRIQ from a female perspective, how will it behave? Is it a "straight man", or a "warm man" who understands a woman's heart?
The rise of female consumers, Cadillac has long foreseen
But before that, it's worth talking to you about women and cars. For a long time, cars were more likely to be more closely related to men. This was true before, but now times have changed, and women in the new era are not only responsible for being beautiful, they are also responsible for making money to support their families.
New, more independent women are beginning to show their abilities in the male-dominated consumer market, such as buying a house, buying a car, and so on. According to the data of the "China Good Life Survey (2020-2021)", in 2020, women's car purchase consumption reached 22.28%, which has exceeded the proportion of men (22.00%).
This conveys an important message to us, that is, we need to pay more attention to female users in the automobile market, especially car manufacturers, to adjust their car-making concepts. It can be seen that some forward-looking brands have already made moves in this regard. Cadillac was one of the earliest brands to focus on female users, and its "Cadillac Lady" concept shows the brand's determination to create a "her culture" of the car.
He is tall, detailed, and full of ritual
So as the pioneering work of the intelligent pure electric transformation of the Cadillac brand, and also the first SUV product introduced by SAIC-GM into the Aoteneng electric vehicle platform, is this significant LYRIQ suitable for women to drive? With this question in mind, I went to the Cadillac IQ Space in Nanjing and experienced the Cadillac LYRIQ.
Many people's stereotypical thinking that we girls should drive a small and cute car, what I want to say is - the pattern should be opened, we have no resistance to cute things, but girls are also multi-faceted, take love, who does not want to find a tall and strong, give people a full sense of security?
So when buying a car, there are also many girls who have a big car dream, just like the boyfriend's broad arms, which is reassuring. The LYRIQ is large enough, with a length, width and height of 5003/1977/1637mm, a wheelbase of up to 3094mm, and thanks to the tough lines and full silhouette, its visual effect is also very strong.
But only with these characteristics, can not meet the pursuit of exquisite us, some fashion trend elements, is also indispensable. LYRIQ has several designs that amaze me, starting with a 1.8-meter large dark crystal obsidian grille at the front of the car, which uses advanced laser etching technology to present 3D textures, which has a mysterious and deep effect like the deep space of the universe.
The streamer rain in-line LED headlights, which are realized by nine 15mm ultra-slim LED light groups to achieve the function of near and far light, are currently the thinnest vertical projection light groups in the industry. Not only has a strong sense of technology, but also emits a brilliant light like a diamond necklace, so that the "little fairies" can't take their eyes off it. I believe that if LYRIQ is on the road, the return rate will be very high.
Cars with welcome lights are not new, but cars with welcome and drop-off language functions are the first time I have seen them. Getting in and out of the car, LYRIQ will bring greetings, you will feel like you are not driving a car, but have found a sweet boyfriend, full of ritual and psychological satisfaction.
The interior details are moving, and luxury technology is not lacking in comfort
Luxury brands are to achieve both inside and outside repairs, what is the interior of LYRIQ? I can't wait to pull the car door open and take a closer look. Sitting in the car, first of all, my eyes were completely attracted by the industry's first 33-inch ring screen, although the exhibition car could not be lit, but its sense of unity and technology that was completely divided in the middle was already incomparable to the dual screen.
Probably many girls like me, usually pay attention to the details of life and things, a product details done well, is a very plus. Some of the subtleties in LYRIQ's interior not only reflect the sense of luxury in the details, but also express the brand's deep cultural heritage. The design with the story behind it is more worth savoring.
The outlet levers have a sophisticated retro texture, which is a tribute to the classic shape of the 1950s, and these levers are not only good-looking, but also very delicate to operate, and people can't help but play with it more. Cadillac's "Water Bird" logo was etched on the dashboard for the first time, with three at each end. The logo comes from the motif in Cadillac's original coat of arms, and its unique shape not only guarantees visual continuity, but also symbolizes the inheritance of Cadillac's history of excellence in design.
The comfort of the LYRIQ's seats reminds me of the sofa at home. Inspired by the luxury furniture brand "Emmes", the designers designed a completely new seating structure. Its seat cushions are more comfortable and ergonomic. The seat padding is designed with high density and high resilience, and the 3D Mesh product is exactly the same as the material and process of the newborn baby pillow, ensuring comfort while also providing support, high breathability and environmental protection.
Transparent and sunscreen, always take care of the heart of beauty
Sitting in such a comfortable chair, I didn't even want to go down. If you look up, you can see a large panoramic glass canopy with an area of 1.83 square meters. The little sisters who love beauty must have the same concern as me, that is, such a large piece of glass on the roof of the car, it is really convenient to see the scenery, but will it tan us.
There is no need to worry about this at all, the designers have already considered this problem. The ultraviolet barrier rate of this glass canopy is as high as 99.97%, and the sunscreen effect is far more than that of sunscreen (SPF50 ultraviolet absorption rate is only 98%), and we will not have the trouble of being tanned while enjoying the transparent field of vision. Is it a good match to go on a beach holiday with LYRIQ?
A sense of security is always present and well thought out
For the other half, we may not value his origins, but more about him as a person. But Jimei, when choosing a car, we must pay attention to this aspect, that is, what platform this car comes from. LYRIQ is from the Aoteneng electric vehicle platform, which is called "the cornerstone of the full electrification of General Motors", which shows its advanced degree. After LYRIQ, I believe that there will be more new cars born on the Aoteneng platform, which will be slowly brought to consumers.
The Aoteneng platform has three major advantages: smarter, safer, and more powerful. Compared to the other two, I will pay special attention to security, after all, safety is the premise of everything. LYRIQ's triple-electric system meets the highest level of functional safety of asIL-D functional systems, with optimized battery formulas developed specifically for the Chinese market that increase thermal stability by 10%, seven-core battery thermal management technology, and a new enhanced battery physical protection architecture to fully protect the safety of drivers and passengers.
Girls, like to take the initiative of boys, just passive protection is not enough, take the initiative to win the heart. In terms of active safety, LYRIQ is equipped with a new generation of Super Cruise super intelligent driver assistance system, high-precision maps have covered almost all highways and urban expressways (closed roads) in China, a total of more than 320,000 kilometers, and will also be OTA remote upgrades at any time. In these areas, it can bring an experience that is higher than the average L2 driver assistance system, making our driving more worry-free and safer.
summary
From the perspective of women's cars, LYRIQ is fully qualified, and even exceeds expectations in some aspects. Just like a gentleman who is full of protection for women, tall and handsome, caring and full of security, this is not my "ideal" look.
-END-
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