In the domestic automotive market, if a manufacturer's product has quality problems, especially the general common quality problems, what will the manufacturer do? In recent years, we have also mastered a set of standard sense of the process, generally is not to admit, and then when the media intervenes, manufacturers may push the responsibility to consumers or even the domestic use of the environment is not right, if there are more media to pursue and report, then these unofficial self-media and commentators are "black media", in the past few years, some car companies have also engaged in a so-called "self-discipline" alliance, claiming to jointly crack down on the so-called "black media", "black public relations", in fact, the so-called self-regulatory alliance, In most cases, it is "leniency to oneself, strict discipline", and the media that report on vehicle problems and service problems are divided into the sequence of "black media" and "black public relations", so that they can occupy the "commanding heights"! Through various means, let consumers and netizens forget that the problem itself is the ultimate goal!
Recently, the Great Wall's electric vehicle brand Euler has been pushed to the cusp of the storm, the brand's product Euler good cat, was found by a more "sharp-eyed" owner, this model is equipped with a car machine chip, for the quad-core Intel processor, rather than the Qualcomm octa-core processor advertised by the manufacturer when buying a car, the two are far apart in performance! Such an unintentional move has attracted the attention of many Euler good cat owners, and most of them have found that most of the vehicles they have at hand have such a situation, for a time, on some relatively mainstream car quality complaint platforms, the number of complaints about Euler good cats has surged!
However, this time, the Euler brand does not seem to continue the more pragmatic and sincere style of Great Wall Motors, but chooses "to take care of him"! First of all, it did not admit that the actual situation of the product was seriously inconsistent with the publicity, but through a statement, it said that the so-called free OTA upgrade was provided to the car owner, which in the eyes of many car owners, this is a fool's errand, because the OTA upgrade should have been free!
Of course, what causes the owners to be dissatisfied is that in this seemingly sincere statement, the Euler brand secretly "threatens" the rights protection owners, and there is a paragraph in the statement that some non-Euler car owners impersonate car owners, create bad speech, incite the negative emotions of real users, and try to seek improper interests! And said that the relevant evidence has been fixed and called the police, Euler will actively assist in the investigation! From the content level, this is a threat to the owner, or a threat to the media. As we said at the beginning, first put a hat of illegality on these "out-of-the-box" car owners or the media and commentators, scare off those car owners who are afraid of causing trouble, give up their rights protection, and finally let this collective rights protection action fail!
However, the Euler brand this time is obviously kicked on the "iron plate", perhaps Euler did not expect that his threatening statement and the subsequent related compensation plan not only did not "scare off" the rights protection of the car owner, but also recruited heavyweight media such as CCTV Finance and Economics, and because of the "suspected fraud of consumers" and hot search! The attitude of the Euler brand to conceal and delay again and again has made many car owners eventually have a strong sense of anger!
A few days ago, a joint statement of the owner of the Euler good cat was circulated in the circle of car friends, and we have seen a lot of joint statements of the owners of the car, which is nothing more than asking for a response and compensation. So we also saw euler good cat owners ask Euler to announce four matters, to meet some car owners "replace the car chip" and other demands, which is not surprising, after all, Euler false propaganda first, the owner of the car demand compensation, even if it is excessive compensation should be, because if there is no case of over-compensation, many car companies will be like Euler after "making mistakes" still do not face the existence of the problem and the needs of consumers!
However, in this owner's statement, we also see some very targeted needs, one of which can be described as "murderous heart"! That is, the Great Wall said in the announcement on November 17, "Some non-Euler car owners impersonate car owners, create bad speech, incite the negative emotions of real users, and try to seek improper benefits!" And said that the relevant evidence has been fixed and called the police, Euler will actively assist in the investigation! Now that a month has passed, will Great Wall Motors catch this part of the impersonated users, and if not, this announcement is suspected of slandering and threatening Euler car owners, and what is the explanation for this Great Wall?
This "questioning", it can be said that the Euler brand is quite embarrassing, because to a large extent, the words of the "threat" to the owner of the rights may be just a kind of public relations rhetoric, just to maintain their own brand and product image, did not expect these car owners to take it seriously, not only not threatened, but followed up, which makes Great Wall Motors how is good?
As a brand new electric vehicle brand, Euler has been creating the image of the "girlfriend" who understands women's hearts the most, but through this incident, we are extremely disappointed to see that even if this brand takes female car owners as girlfriends, it is also a "poisonous girlfriend"! Using a lot of female car owners who don't understand cars or are too lazy to study cars, a set in the open, a set in the dark, I didn't expect to encounter a female car owner who understands the car, and directly pushed it on the hot search! The Euler brand tried to calm public opinion through the traditional public relations methods of "no recognition", "dragging words" and "anti-dirty water", which was obviously also a failure! And this joint statement of the owners is more like a "soul question" of Euler's "threat" statement, this time, how the Euler brand responds, it is indeed worth waiting!