In recent years, as more and more motorcycle manufacturers have begun to lay out the field of electric two-wheelers, the competition of electrification has become one of the new focuses, and since this year, many manufacturers have begun to seek cooperation in the field of electric power to increase competitiveness in a group heating way. For example, in September of this year, piaggio Group PIA. MI), HONDA Motor Co., Ltd., KTM (PIERER Mobility AG) and YAMAHA Motor Co., Ltd. have signed agreements to form the SBMC, opening a new chapter in cooperation in the field of electric power.
A few days ago, GwangY and Harley-Davidson, BMW and India's TVS Motor have also established cooperation in the field of electric two-wheelers, "cooperation", it seems to have become the keyword of this year in this field.
This week, Harley-Davidson announced the spin-off of its electric motorcycle business, LiveWire, to form an electric vehicle subsidiary through mergers and acquisitions, while the new company will land on the New York Stock Exchange under the code "LVW". Gwangyang has a $100 million private equity investment in LiveWire and will hold about 4% of LiveWire's shares. After the listing, LiveWire will become the "first stock of electric motorcycles" in the US stock market. Gwangyang has also formally established a partnership with LiveWire.
Ke Shengfeng, Chairman of Gwangyang Group, said: "I am very pleased that KYMCO and Harley-Davidson have the opportunity to work together in the field of electric motorcycles, LiveWire has a long history of Harley and has an indicative significance in motorcycle culture, I believe that through the strategic alliance with Gwangyang, LiveWire can accelerate the development of the electric motorcycle industry and promote the industrial transformation of the global motorcycle market, and GwangY as the only strategic partner of LiveWire, It also represents that Gwangyang's electric vehicle technology has been internationally affirmed, and it also reaffirms our determination to enter the global electric motorcycle market. ”
Gwangyang also has a strong strength in the two-wheel industry, and in recent years, the deep ploughing of the electric field, technology accumulation and large-scale production capacity are all needed by LiveWire, and LiveWire can provide Gwangyang with heavy-duty electric two-wheel technology and development experience. The latest IONEX 3.0 power exchange energy system under Gwangyang is also developing, and has also unveiled heavy-duty electric motorcycles such as SuperNEX and RevoNEX, plus Gwangyang's global distribution network and supply chain management and global logistics, etc. In the future, the two sides will also cooperate in a variety of modes such as joint development, platform sharing, and division of labor, so that both sides can be more influential and competitive, and achieve a win-win situation.
Also this week, BMW Motorrad and TVS Motor Company of India announced that they will expand their long-term partnership by jointly developing new platforms and future technologies, including electric motorcycles and scooters. In fact, BMW and TVS India signed a partnership as early as April 2013 to produce models with a displacement of less than 500mL, and so far, a total of three models have been produced: BMW G310R, BMW 310GS and TVS Apache RR 310 on the same platform.
Now, the two sides have decided to expand the cooperation into the field of electric two-wheelers, and BMW now has products in this category, such as CE 04 scooters and CE 02 electric motorcycles. The same goes for TVS Motor, which recently launched the TVS iQube. The announcement said that the two sides will jointly develop electric two-wheeled universal platforms, the exclusive products of the two companies will be developed on these common platforms, the two companies will sell their products worldwide, and the first product through this cooperation will be launched in the next 24 months.
SG 04
SG 02
TVS iQube
Mr. Sudarshan Venu, Co-Managing Director of TVS Motor Company, said: "During the nine years of our long-term strategic partnership, we have cherished the core values we share with BMW Motorrad: a focus on quality, engineering prowess, innovation and customer satisfaction. These factors, along with our commitment to delivering quality products with a strong value proposition, are key to the success of all three products launched on the platform. The new world of mobility of the future plays a powerful role through alternative solutions, including electric mobility. Extending this successful partnership to electric two-wheelers and other platforms will create opportunities to deliver advanced technologies and ideal products to global markets and bring valuable synergies to both companies. ”
Dr Markus Schramm, Head of BMW Motorrad, said: "Given our fruitful partnership with TVS Motor Company, we are pleased to expand our partnership agreement to include a long-term partnership and joint development of new platforms and technologies. Our strong synergies have developed impressive products in the sub-500cc segment. Since their launch, the BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity among more than 100,000 customers worldwide. We look forward to the future of this collaboration." ”