Affected by the epidemic, the bankruptcy liquidation of New Element Restaurant will close all stores

On December 18, element fresh restaurant, a light food chain restaurant, was exposed that the company has entered the bankruptcy liquidation stage due to the impact of the epidemic, and all stores will be closed. Subsequently, the first financial reporter and the new element side verified the news.

A person from the New Element Restaurant told the First Financial Reporter: "The store in Shanghai Xintiandi was closed before this month, and the store on South Xizang Road in Shanghai will probably close around February and March next year." The restaurant e-voucher is still working. ”

The first financial reporter saw in the public comments that there are currently ten new element restaurants in Shanghai that are operating normally.

New Element Restaurant said in the announcement that due to the epidemic situation, the company's operation has encountered unprecedented great difficulties, store operations have been seriously affected, and there have been serious operating losses and broken capital chains, and in accordance with relevant national laws and regulations, it has entered the bankruptcy liquidation process.

After that, the company will gradually close the stores of the new element company, and gradually close the central kitchen, the administrative office operation support department. For stores that have not been closed during the bankruptcy liquidation process, all employees of the company will pay salaries and determine the payment time according to performance appraisal and according to the company's cash flow status. The company encourages employees to find their own way. "The new element represents.

New Element is an American-style gourmet restaurant that offers a variety of Asian cuisines and creative dinner dishes in addition to salads, sandwiches, juices and pastels. In 2002, the first restaurant opened in Shanghai, according to the official website, the new elements store in Shanghai, 9 in Beijing, 2 in Guangzhou, 2 in Shenzhen, 2 in Nanjing, 1 in Suzhou, 3 in Hangzhou, 1 in Chengdu, 1 in Wuhan.

According to the enterprise investigation data, the operating entity of The New Element Restaurant is New Element Catering Management (Shanghai) Co., Ltd., wholly owned by Element Fresh Inc., and the ultimate beneficiary is Zhang Yonggui, who is the executive director and general manager and legal representative of the company.

Just in early November, bloomberg reported that New Elements Restaurant was looking for the possibility of a sale, and the deal was still in its early stages as the company's holders were assessing interest from potential buyers, and the deal was said to be in the hundreds of millions of dollars.