Among the winning enterprises of the 9th Nanjing Cultural Industry "Golden Wutong Award", Nanjing Wuwei Industrial Investment Co., Ltd. (hereinafter referred to as "Wuwei Industry"), a member enterprise of Nanjing Cultural Industry Association, was selected as "Innovative Growth Enterprise".
Award words
Let the creative park become an art park, let the intangible cultural heritage empower urban commerce, Nanjing Wuwei Industrial Investment Co., Ltd. takes the cultural and creative industrial park as the carrier to create a good platform for cultural industry agglomeration, boost the growth of enterprises with perfect operating supporting services, and promote the upgrading of cultural industries.
Build Qinhuai characteristic office industrial park
Nanjing Wuwei Cultural and Creative Industry Park was established in November 2010, the total area of the first and second phases of the creative industry park is nearly 10,000 square meters, and the total investment in construction is more than 20 million yuan, which is one of the key projects of "plant transformation and industrial replacement" in Qinhuai District, Nanjing. Implement the government-supported way of enterprise operation, industry concentration, and functional perfection, and introduce cultural media, planning consultants, visual arts, animation design, scientific and technological research and development, architectural design, product design, etc. In the second phase of the Nanjing Wuwei Cultural and Creative Industry Park, the industrial park was closely integrated with the Ming City Wall through the construction of a boardwalk.
In terms of hardware, in order to enhance the integrity and diversity of the park's supporting facilities, rockeries, fountains, and elevators have been added to the park, so that owners and guests entering the park can enjoy the quiet and pleasant feeling of the park during their office leisure. At the same time, a special parking lot in the park has been opened and umbrellas, raincoats, wheelchairs, and other rental services have been provided in the duty room, which has improved the comfort of people entering the park for visitors or offices.
In terms of software, combined with the operating characteristics of the various businesses in the park, through the park's own advantages source, the integration of various resources, through the convening of meetings of large and medium-sized enterprises and institutions from all walks of life, customers in various industries, take this opportunity to promote the brand characteristics of the businesses in the park, will be combined with business leisure and office industry, form a leisure, office chain service model, to create a leisure office with Qinhuai characteristics of the leisure office integration of the industrial park.
The Creative Park is transformed into an art park
Since the operation of the industrial park, the park has actively provided an incubation base for small and medium-sized enterprises and entrepreneurs, focusing on the introduction of cultural and creative industries, new media, new technologies and other industries. With the strategic advantages of Qinhuai District focusing on the development of cultural industries and a relatively mature industrial development environment, it will create a good platform for the agglomeration of cultural industries for enterprises entering the park, promote the growth of enterprises with perfect operating supporting services, actively promote the agglomeration and upgrading of cultural industries, and continuously meet the growing cultural needs of cultural enterprises.
In the operation of the company, we have innovated and developed a new industrial model, with "format innovation, model innovation, service innovation" as the basic development concept, and deeply built a double creation platform for Nanjing Wuwei Cultural and Creative Industry Park. The "Urban Space Art Park" project invested by the company was completed and implemented. The project is mainly used for the creation of cultural and artistic atmosphere and the introduction and investment of cultural and artistic projects, aiming to build Nanjing Wuwei Cultural and Creative Industry Park and the surrounding areas of the park into a "city center art park".
Adhering to the construction concept of cultural industry agglomeration, the park will transform and renew the cultural space, complete the replacement of art signs and art graffiti wall painting in the entire Wuwei Cultural and Creative Industry Park Park, create an art book bar, and build an art landscape. Strengthen cooperation with cultural and artistic institutions to achieve the agglomeration of the art industry. Now it has attracted more than 20 cultural enterprises.
"Intangible Cultural Heritage + Cultural Creation" empowers urban commerce
Last year, the company adhered to the concept of traditional craft innovation, closely combined the intangible heritage traditional crafts with the design of cultural and creative products, and launched two design creative pilot products, the "Flower Good Moon" gold leaf mooncake gift box and the "Crab Ning Nanjing People's Own Crab Gift" gift box.
Among them, the "Flower Good Moon Full Moon" gold leaf mooncake gift box is combined with the traditional Chinese festival Mid-Autumn Festival reunion, blessing festival factors, jointly designed and developed together with Jinling Gold Leaf and Lotus Sheep Art Studio. The gift box combines the Nanjing gold leaf technique with the rock color art, depicting the beautiful scene of "Gaishi landscape and water, Mid-Autumn Flower Moon Carp", and presents a different kind of "gold" joy in the Mid-Autumn Festival.
It is reported that the pilot project product was launched on the platform in September 2021, and once launched, it was widely concerned and praised by the market, and the actual sales cycle took only 5 days, exceeding 10% to complete the set target, and actually generated more than 127,000 yuan.
The company summarized the successful experience of the project and formulated a new strategic goal for 2022: focusing on the traditional festivals and folklore of the mainland, with the principle of "art life and art of life", the "Jinling Three Treasures" intangible cultural heritage craft and traditional art will be more closely integrated, thereby accelerating the development of the intangible cultural and creative products industry.
In the future, the company will give full play to its advantages in industrial integration, cultural creativity, channel resources, etc., carry out strategic cooperation around platform building, intangible cultural and creative product development, innovative marketing and other fields, and jointly create a new ecology of cultural business platform from multiple dimensions such as giving cultural connotation, enhancing platform value, and outputting high-quality content.
Source: Nanjing Cultural Industry Association