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Han Xiao, founder and CEO of Seed Dream Music Group: Promote the commercialization of rap in Chinese

Han Xiao, founder and CEO of Seed Dream Music Group: Promote the commercialization of rap in Chinese

Economic Observer reporter Xie Chuchu In 2021, the youth trend cultural industry has become a new outlet that has attracted the attention of the market, and Dream Music has also experienced the start and leap forward of this cultural industry. With the global popular rap culture form as the carrier, Dream Music explores the essence of Chinese culture and makes a contemporary expression of traditional culture for the younger generation.

Dream Music has also been leading the in-depth development of Chinese trend culture, empowering many commercial IP, and empowering young people's attention and traffic to business partners through trend music festivals and performances. Seed Dream Music Group has laid out offline chain trend industries nationwide, creating a Chinese trend ecosystem with both national tide aesthetics and world forward-looking attributes, empowering new consumption and providing more lifestyle choices for a new generation of young people. In the future, Seed Dream Music Group will continue to broaden the track and accelerate the layout of the whole industry. Virtual idols of the Dream Yuan Universe, trend cultural tourism, national tide clothing and food will be introduced to the market one after another.

In the new year, Seed Dream Music Group will still shoulder the responsibility and mission, practice the original intention and ideals, and actively promote industrial integration and industry prosperity. Taking Chinese rap music as the incision, Dreamers will continue to derive more market opportunities and commercial value through Chinese rap IP, and aspire to become a trendy cultural and creative enterprise with global competitiveness.

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