In recent years, "new middle class" has become a hot word in the public. In the report of the Hurun Research Institute, the middle class is defined as a social group with higher consumption capacity and investment ability after excluding the basic living expenditure of households, food, housing and transportation.
In this regard, the "White Paper on the New Middle Class Circle" is more clear, "The basic appearance of China's new middle class is young and promising, the family is happy, and positive." "Compared with the previous generation of middle class, in addition to the wealth level, the biggest difference between them is that they pay more attention to high quality, spiritual and value level of wealth."
So what kind of taste and pursuit will they have for the third space that runs through daily life, the car? To this end, we found the owner of GAC Acura CDX Super Brother, and excavated the reason for it in the contact of most of the day.
Among them, Chao Brother is the protagonist of this interview with Uncle Zhong. After working hard in the business field for many years, the super brother who was in the standing year has become calmer and has more understanding of the car, life and even life.
Luxury cars are not only a sense of identity, but also a sense of value and experience
"I think if you've ever driven this car, there's a good chance you're not going to think about BBA at the same price."
As the super brother of the owner of GAC Acura CDX, he said very affirmatively in the chat with Uncle Zhong.
As a typical representative of the current "new middle class", Super Brother started from scratch, and after years of hard work, he finally has some proud results, and he can always reveal a sense of heroism and self-confidence between words. In his view, most people choose BBA out of blind obedience, but those who choose Acura must have a unique understanding of the car.
The reason why Uncle Zhong has this conversation with him this time is based on a question about the current luxury car market - compared with the BBA that has "rotten street", what kind of unique charm do niche luxury brands have, and what are the reasons for choosing their users.
After figurating out this problem, we threw it to Super Brother, "When buying a car, did you consider other models in the same class, and why did you choose GAC Acura CDX in the end?" ”
Super Brother unhurriedly brewed a cup of tea for us and told us about his car purchase experience. In fact, the GAC Acura CDX is not his only car, there is also a Tesla Model 3 at home, and the GAC Acura CDX is sometimes used as his wife's commute to work.
When he first chose the car, Chao Ge had seen the BMW X1 of the same level, but it was difficult to meet the psychological expectations regardless of the driving sense and the overall configuration. As for the addition of the so-called blue sky and white cloud car logo, it is not worth mentioning in the eyes of Super Brother, "In fact, there is not much sense of identity and superiority in driving BBA now, and I will pay more attention to the inner essence of a car." ”
In his opinion, GAC Acura CDX's performance in terms of driving texture and handling is better than that of its peers. Take this 1.5T version as an example, the maximum output power of 182Ps, the maximum torque of up to 240N·m, high performance and low fuel consumption, power can be done as you go, high-speed speed of 120 km / h under the overtaking effortlessly; and even in congested urban road conditions, fuel consumption only needs 7L/ 100 km.
The matching 8-speed wet dual-clutch transmission has been praised by Super Brother. Thanks to the design of the torque converter, the entire shift action can be done very slightly, and the shift logic calibration is very comprehensive, and each time the acceleration and deceleration, the gearbox can accurately select the appropriate gear.
"In fact, in my daily life, I prefer to open a CDX than another Model 3 at home." Speaking of this, a smile welled up on Brother Chao's face.
When talking about the gap between the two, Chao Ge said that although this CDX is a fuel vehicle, his cabin tranquility is not inferior to an electric car, and the chassis is more calm and comfortable in the face of potholed road conditions, with a stable sense of thickness and high-grade, coupled with enough rich configuration and excellent workmanship materials, so that he often competes with his wife to open CDX.
For the new middle-class people such as ChaoGe, high value and strong experience are naturally indispensable, and the significance of a car for them has gone beyond the basic functional appeals, enjoying luxury but not ostentatious, eye-catching but more temperamental, GAC Acura CDX undoubtedly meets their needs.
What is in line with personal values is the right car
"When you achieve a certain achievement and stand at a certain height, you don't care too much about some external things, and you start to pursue what the essence of a thing is."
When asked about the question of "after choosing GAC Acura CDX, are there some strange eyes around you", Chao Ge gave the above in-depth answer.
This is obviously in line with the pragmatic and low-key characteristics of a Cantonese, and it is also closely related to the change in the consumption concept of the current "new middle class" population. As a large item that was once regarded as a high-end luxury and a major expenditure, the change in the consumption trend of the automobile is a good reflection of the transformation of the new middle-class consumption concept.
Even today, the private car as a means of transportation is often used as a manifestation of personal identity, but in the past it was used to show financial resources and tell others that "I have money", and today it shows character and taste, used to tell others "who I am".
Unlike some friends around him who like to go in and out of high-end clubs and post expensive watches, Chao Ge prefers to practice calligraphy in the office every day, and on weekdays, he is more familiar with the works and styles of contemporary art, including Xu Bing's "Heavenly Book", Cai Guoqiang's gunpowder explosion, and Kusama Yayoi's dot style, all of which have benefited him a lot and admired him.
Being a low-key person and doing things in a high profile has become the code of conduct of the "new middle class" such as Super Brother. In order to make them feel excited about a car, in addition to excellent quality and strong performance, its design concept and space interior should also highlight the unique aesthetics that are different from the past, and have spiritual resonance with the driver group dominated by new middle-class consumers.
GAC Acura CDX has undoubtedly achieved a rare level of excellence in its class. Diamond pentagon front grille + Jewel EyeLED high-performance headlamps, sharp and dynamic shape design is enough to make people shine, the addition of A-Spec sports models, but also for the sports performance experience needs, to meet the consumer's diversified pursuit of sports, personality, fashion.
If there is a higher pursuit of high-end and sporty sense, then the GAC Acura CDX Sport Hybrid model is equipped with a new hybrid version of the customized instrument, as well as driver assistance information such as HUD head-up display, and a newly replaced white gold and silver and piano black trim panel to further enhance the interior texture.
The i-MMD hybrid power system, which is composed of a 2.0L Atkinson cycle DOHC i-VTEC engine, a high-power motor, an E-CVT, a power control unit that controls dual motors, a high-power lithium-ion battery, and a DC-DC converter, can provide faster response speed and smoother acceleration performance, truly realizing performance-based luxury.
Understand you better, is the "exclusive luxury"
At the end of the interview, Chao Brother confessed to Uncle Zhong that there are still more friends who choose BBA, especially in his dating circle, there are not many friends who open Acura.
"After all, everyone's pursuit is different, Hong Kong Zhen, if I choose again, I will still buy this car."
For him, choosing GAC Acura CDX is more about paying for good cars and good service.
Since buying a car for more than a year, Chao Ge has successively participated in activities such as "Car Owner Dream Track Experience Day" and "Owner Homecoming" traceability performance luxury tour held by GAC Acura, and he was even more impressed by the factory visit activities. Personally visiting the production line of stamping-welding-assembly-VQ (vehicle quality), feeling the superb car manufacturing technology and strict quality control of GAC Acura, witnessing the production process of his car, he is full of trust in this brand.
Under the amway of the super brother, there are already many friends around who have chosen GAC Acura. And his friends, who are also successful in their careers, have a certain pursuit of quality of life and style, and have previously been "loyal fans" of the BBA.
With the full implementation of GAC Acura's "user-centric" marketing strategy, more Acura car owners will feel the happiness and happiness of this big family. Next, GAC Acura will continue to focus on rejuvenation, circle layering, and interaction, improve the ability of the marketing system, enrich the Acura brand value label, and continue to create joy and emotion for users.
Bell description
A brand is good or bad, the user has the most say; a car is good or bad, the owner who has driven it undoubtedly has the most right to speak, and buying is an identity. At this point, GAC Acura CDX has proven itself with excellent performance and conquered users.