From January to November this year, the cumulative sales of DPCA reached 86,553 units, an increase of 97% year-on-year. Recently, Mr. Chen Bin, General Manager and Party Secretary of DPCA Automobile Co., Ltd., said: "DPCA will complete the sales target of 100,000 vehicles in 2021. "This doubled from 50,000 units in 2020. In terms of revenue, DPCA is expected to lose 1.2 billion yuan this year, a sharp narrowing of more than 60% compared with last year. In 2022, DPCA will sell 150,000 vehicles and strive to achieve breakeven.
Dongfeng Citroen Versailles C5 X, the most important product of Dongfeng Citroen Versailles, has attracted much attention since its launch, with more than 5,000 units delivered in November and December, becoming one of the important products to promote the Group's sales targets. The new C3-XR has launched three kinds of sincere gifts, and the landing price is only less than 100,000 yuan. Dongfeng Peugeot has carried out the renewal of the Lion Label LOGO, and its main products 508L, 4008 and 5008 have also been updated and upgraded, and the service policy has been upgraded for the new models, which has had a positive impact on sales.
Not only that, the "yuan +" plan created by DPCA has also played a role in promoting sales, and its central idea is more to return to the market source and consolidate the brand foundation. In response to the "Five Hearts Guardian Action" to upgrade, the implementation of the advance compensation policy, one-to-one tracking service, door-to-door pick-up and delivery service, etc. has been launched. And for the problem that the retention rate of French models in previous years is not high, Citroen and Peugeot have also introduced insurance policies.