Last night, on the banks of the brilliant Pearl River, Infiniti under the Canton Tower failed to enjoy the LED screen at the top of the tower. Sharing this screen with the all-new Infiniti QX60 is a new Honda car.
Interestingly, at the press conference, Infiniti froze for 1 to 2 seconds without a trace in a group of car owner memory albums, which is the target user of Honda's new car.
Different from the passionate atmosphere deliberately created by the previous scene, the launch of the new generation of Infiniti QX60 is like a long scroll of calligraphy and painting slowly unfolding, and the oriental artistic conception contained in a group of landscapes and landscapes is like a new car, interpreting Infiniti's understanding of "modern oriental luxury".
For a luxury brand with a unique personality, Infiniti's performance seems to indicate that a marketing password has been found to inspire users to buy. For example, the distinctive pre-sale price, in addition to the specific guidance of 660,000 yuan given by the top four-wheel drive flagship version, the pre-sale starting price of two-wheel drive and four-wheel drive models is 450,000 yuan and 500,000 yuan respectively.
Infiniti's transformation stems from a unique insight into the brand's "modern oriental luxury".
Based on the iterative upgrade of core technologies such as VC-Turbo engine, daS system of wire control technology, ProPILOT, intelligent interconnection and intelligent four-wheel drive, the new generation of Infiniti QX60 has excellent driving performance and driving experience.
The most obvious difference between the new car and the previous generation is the replacement of the previous CVT with a 9AT gearbox. The new 9AT gearbox maximizes the dynamic performance of the 2.0-litre VC-Turbo variable compression ratio turbocharged engine, especially at high speeds.
In addition to the hard power of these innovative technologies, the new styling design greatly improves the aerodynamic performance of the new car.
Compared with the previous generation, the body has been fully optimized, and the wind resistance coefficient has been reduced to 0.33 through measures such as the line optimization of the A-pillar and rearview mirrors, and the overall optimization of the rear, and the stability and tranquility of the vehicle have been significantly improved.
In terms of body size, the body length is 5127mm, the width is 2005mm, the height is 1767mm, and the shaft moment is 2900mm. Compared with Mercedes-Benz GLE, BMW X5 and other similar models, the new generation of Infiniti QX60 has more advantages.
It is worth mentioning that in the four new appearance colors provided such as streamer platinum, dawn blue gray, galaxy black, haohai blue, etc., the dawn blue gray color can change with the different ambient light and viewing angle, giving people a different look and feel, so that the whole vehicle presents an elegant and profound beauty.
In terms of space design, it integrates the aesthetic concept of oriental architecture and takes "simple, wide, hidden and smart" as the keywords to create a simple and luxurious driving space. The new car is equipped with luxurious leather zero-gravity seats with heating, ventilation and massage functions, a three-zone thermostatic air conditioning system with a four-layer filter design structure, and a BOSE Ultimate Series 17-speaker surround sound system for a healthy and comfortable driving space.
The new car is equipped with the new INFINITI InTouch 2.0 intelligent interconnection system, through two 12.3-inch high-definition large screens, and the same level of leading 10.8-inch head-up display system HUD, can achieve a large three-screen linkage, bringing a new intelligent interactive experience.
"The personal experience is more important than the car itself, and Infiniti aims to build a whole new concept of luxury." Gao Zhenghao, executive deputy general manager of Dongfeng Infiniti, said.
At present, Infiniti has completed the upgrade of sales channels. The store design of version 3.0 uses blank space as the key word to turn the exhibition hall into an art space. Consumers walking into the exhibition hall, just like walking into an art museum, often enhance the emotional connection with the brand because of the difference in inner experience.
With the official release of the new generation of Infiniti QX60, Infiniti will enter a new journey and open up a new era of luxury travel. In the future, Infiniti will leverage the new brand spokesperson music creator Wang Lihong to establish new links with Chinese users through a series of marketing activities, dare to break through, and constantly innovate.