Whiplash December 17 news, according to IT Home reported that Tesla today published an article on its WeChat public account, explaining in detail why the brand does not have a 4S store. Officials said that the use of the direct store model can reduce the consumer's purchase steps, ensure that the vehicle price is open and transparent, and save marketing costs.
Tesla said that buying a traditional brand car requires more than 8 steps, need to query dealers, price comparison, price negotiation, and users who need loans also need to compare financial policies in detail. When users buy Tesla cars, they only need to browse the official website, test drive in stores, and purchase cars to make up their minds.
Tesla said that based on the direct operation model, the brand has deleted unnecessary links and expenditures, and the marketing fee is almost zero. The company will focus more on the development and manufacture of the vehicle itself, so that consumers can experience the convenience and benefits of "manufacturers picking up cars".
Tesla also used the 2014 Model S 85 version of the imported car as an example to show the price composition of the imported vehicle:
IT Home learned that Tesla said that its direct stores have test rides and test drives, and the product experts in the store are not hired. In addition, tesla service center based on the direct operation model, maintenance items and accessories prices transparent, unified nationwide.